Global beauty distributor I Love Cosmetics, based in Trafford Park, Manchester has appointed Zeus PR to promote both its established I Love brand as well as support its ambitious new brand launches over the next year.

Established in 2008 by co-directors James Brown and Mike Basso, I Love Cosmetics turns over just under £5million annually, and has major listings in 28 counties including Superdrug and The Co-operative in the UK, and Walmart, Perfumerie Douglas and Duane Reade internationally. The majority of the I Love Cosmetics products are manufactured the UK and then distributed from the company’s warehousing facility in Manchester.

Working with the senior management team, Zeus PR has been tasked with a multi channel UK based PR and social media campaign for its leading ‘I Love’ brand. This campaign will see the PR agency supporting the I Love core range which incorporates seven fragrance lines, offering a selection of bath and shower products, body butters, lip balms, body lotions and scented candles in each of the fragrances with new seasonal scents released on a regular basis.  In 2011 I Love Cosmetics sold over 1.2 million bubble baths in the UK alone and experienced strong sales with their gifting ranges.

The PR agency has also been tasked with the PR and social media launch / on-going PR of its two new brands, packed with personality, to hit the market this Spring – Balmi and Bubbles & Butters.

Targeted at the youth and sports markets, ‘with a flavour for every occasion’, Balmi as James Brown, I Love Cosmetics co-founder explains: “Is our super cool, super functional, lip balm brand which is packed with protection, natural goodness and amazing flavours. It boasts Vitamin E, smoothing Shea Butter and Jojoba oil to leave lips moisturised, soft and smooth whilst offering SPF 15 level protection. The trendy spherical design can be fixed to zippers and lanyards, perfect for active sports or relaxing with friends.”

Balmi will be going on sale in March 2012 within Decathlon, Snow and Rock, InterSport and John Lewis (SRP £4.99).

Bubbles & Butters which comes in retro ice-cream inspired packaging, is an ultra indulgent, cleansing and moisturising range. James Brown elaborates: “As is very evident with the I Love range, we are inspired by all things flavoursome and indulgent which excite our taste buds, and we know will excite others, and in Bubbles & Butters we have created the most fabulous cleansing and nourishing skin delights with inspirational natural additives to invigorate the bath & beauty market.”

Bubbles & Butters will be launching at selected outlets from May 2012.

James Brown says: “With the substantial NPD this year with the two new brand launches, innovative seasonal ranges, gifting packages and subsequent PR and marketing investment we are gearing up for the busiest and most profitable year to date.”More information on I Love Cosmetics can be found at www.ilovecosmetics.eu

Left to right: The Lord Binning Co-owners David Mooney & Paul Newman

After a huge first quarter success at The Lord Binning has enlisted the services of Zeus PR, to work alongside their team, to heighten their profile and spread the word about the dining experience on offer – as they sights set firmly on two further locations for their new dining brand The New Moon Pub Company.

Zeus PR will be working to the two co-owners behind the concept – Paul Newman and David Mooney.

David Mooney has a glilttering CV including an apprecticeship with Raymond Blanc and a stint as Commis Chef to Marco Pierre White! Previously Chef Patron of the Belle Epoque in Knutsford David is recognisable as a media star, with many appearances on television on radio under his belt. Notably, he was the resident chef on the region’s Granada Tonight programme and made over 200 appearances, as well as hosting the ‘Food Hunter’ in which he travelled throughout the North West cooking up a culinary storm in various locations using locally sourced produce.

Paul Newman is a veteran front-of-house marketer and operator with over 25 years’ experience in the hospitality, fine dining and wine industries. A former Regional Brand Manager for Absolut Vodka UK, Paul was a founder member and shareholder in successful concern Living Ventures Ltd, renowned for setting up The Living Room restaurants and bars, Gusto Restaurants and The Blackhouse Grills. In 2007 Paul opened his own restaurant and cocktail bar, Residence in Nantwich and due to his sustained accomplishments, in 2009 he was named as one of the most influential people in the UK hospitality industry at the Theme Magazine awards.

A full refurbishment and a new conceptual strategy implementation saw the tired former village pub, previously known as The Morris Dancer, transform into an exciting dining venue and bar with a large function suite, which will soon hold a wedding license too.

The considered ethos that the forward thinking business duo has put in place at The Lord Binning is to create a ‘home from home, with a dash of panache’. Fine quality fresh home cooking and carefully sourced wines of distinction have been brought together in informal, relaxed surroundings, creating an ambient drinking and dining experience. When Marco Pierre White, an old friend of David’s, recently popped in for lunch, he was he was impressed by the exciting business plan to roll out their winning combination of honest food and casual, top-quality dining, at other venues in Cheshire.

With a solid marketing strategy and the support of a practiced PR agency, The Lord Binning’s reputation for dining excellence and a welcoming ambience won’t be a secret for much longer.

The Lord Binning pub and kitchen is located at Chester Road, Kelsall, Cheshire. CW6 0RS. To find out more visit: www.lordbinning.co.uk or to book a table tel. 01829 751 441 or email info@lordbinning.com.

Renowned national skin clinic chain Skin Health Spa has appointed Zeus PR to launch its latest clinic in Nantwich, as well as assist with national brand building.

Business partners Adam Flint (operations director) and Maxine Chambers (managing director) used their combined entrepreneurial expertise to re-invent the Skin Health Spa business originally established 1999 which now boasts six top-of-the-range skin health clinics across the country, with the latest addition being the luxurious new Cheshire-based clinic, scheduled to open on 24th November 2011.

After gaining widespread national recognition as a favourite treatment venue for many high profile celebrities the company recently set up their head office within their new flagship Cheshire clinic located on historic Welsh Row in Nantwich. Explained Adam Flint: “We decided it was the perfect place to locate our head office. We have created a wonderful, welcoming clinic that would sit happily in any major city.” Continuing: “We have engaged the services of Zeus PR; a great team, all of whom love our brand and have a lot of knowledge within our sector.”

 Skin Health Spa sets itself apart from a typical high street beauty salon with a sophisticated treatment list of new and advanced treatments. Explained Mr Flint: “It’s about improving your skin; its texture and tone, as well as fighting off the signs of ageing.  In addition, our expertise lies in treating difficult skin conditions such as acne”. Treatments offered throughout the clinics include skin rejuvenating laser treatments, anti-ageing and wrinkle reducing options, treatments for sun damage and scarring, permanent hair reduction, pioneering Derma Roller facials, plus much more.

Skin Health Spa has clinics in Manchester, London, The Midlands and Cheshire.

To find out more about Skin Health Spa visit: www.skinhealthspa.com to find out more.

Specialist surgical and non-surgical cosmetic clinic Canova Medical has commissioned Zeus PR, to generate awareness of its unique Italian approach within the NW cosmetic market.

Wilmslow-based Canova Medical specialises in both cosmetic surgery and non-surgical treatments, providing tailored, one-on-one care through the clinic’s team of dedicated surgeons.

Zeus PR has been appointed to promote Canova Medical’s innovative range of techniques, which are designed to enhance individuality and bring out the unique beauty of each individual.

Clinic Manager, Angelo Bandiziol, comments: “For centuries Italy has cultivated the human aesthetic. At Canova Medical, we continue the longstanding Italian practice of ‘spreading the joy of beauty’. And, like our namesake – the infamous sculptor Antonio Canova, we strive to create the most pristine and distinctive features ‘to complement the essence of your natural allure’.

“Our techniques are designed to bring out the beauty of each individual. Like true Italian art, no two humans are alike. We help to enhance a client’s individuality, perfecting their assets, as would the great sculptors of the past.”

The commission comes hot on the heels of Canova Medical’s recent appointment of Consultant Plastic Surgeon, Mr Maurizio Persico. Recognised worldwide as a leader in the field of plastic reconstructive and aesthetic surgery, Mr Persico has over twenty years of experience in the industry and specialises in a wide range of surgical treatments, including breast augmentation and rhinoplasty.

As well as providing clients with a variety of surgical treatments, Canova Medical also specialises in non-surgical cosmetic treatments, including anti-wrinkle, hyperhidrosis, dermal fillers, chemical peels and deep skin nutrition.

Clinic Manager, Angelo Bandiziol, continues: “Cosmetic surgical and non-surgical treatments are becoming increasingly popular, and Canova Medical is unique in the way that it values each individual patient. We focuses on building a rapport of trust and understanding to help him or her with their individual needs and provide the best possible service from consultation, through to aftercare.

“We are proud to be able to assist people in enhancing their natural beauty, and our recent appointment of Dr Maurizio Persico has considerably strengthened the senior management team at the clinic, as he brings with him a wealth of valuable industry expertise.  We are now looking forward to highlighting our distinctive Italian approach and wide range of treatments with the appointment of Zeus PR.”

Canova Medical is based on Alderley Road, Wilmslow, and to find out more you can visit www.canovamedical.com, or call 01625 529942.

SXY Skin Founder - Deborah Cope

Entrepreneur and specialist beauty consultant Deborah Cope has commissioned Zeus PR to assist in launching her revolutionary skincare clinics after investing in cutting edge technology.

Celebrity facialist and business woman Deborah has carved out a stellar career in the specialist skincare industry across the UK. She is now embarking on a new venture of her own making, SXY Skin, which will see her ground-breaking, beauty treatments available in three venues across Cheshire, including Chester, Congleton and Warrington;
with more launches planned in the near future to include Liverpool, West Midlands, Staffordshire and Canary Wharf in London.

Said managing director Deborah Cope: “SXY Skin is a new concept and we’re really excited about the clinic launches.

We have initially selected three fantastic locations with three more to come before Christmas. I’m looking forward to welcoming clients old and new and I’m sure they’ll be thrilled with the new treatments available.”

With a background in microbiology and a string of qualifications including nutrition, anatomy and physiology, Deborah’s vast experience of non-surgical cosmetic treatments and specialist skincare understanding have contributed to her skills and knowledge being in high demand.

As well as managing a thriving business and the creating her own product range, Deborah is currently on the judging panel of Top Model UK and Top Model Worldwide and a specialist skincare and nutrition advisor to a variety of model agencies. Explained Deborah: “In conjunction with the new clinic launches, I am simultaneously working
on my own new skincare product range that, I’ll be launching in the New Year and I’m also working with Top Model UK and Top Model Worldwide on this year’s campaign. It’s been a very busy year so far and I can’t see things slowing down any time soon!”

After securing capital investment for her new venture, Deborah was able to buy state of the art beauty technology to provide a range of up-to-the-minute treatments to her varied client-base. Treatments on offer include non-surgical contouring and plumping, skin rejuvenation, pioneering age management techniques and the latest in laser hair
removal. Clients at SXY Skin will also benefit from use of top-of-the-range products from LA and leading European brand Dr. Babor.

The SXY Skin clinics will be working in conjunction with Dr. Taylor Pope who specialises in advanced facial aesthetics. An experienced cosmetic dental surgeon, Dr. Pope has worked with a variety of prestigious clinics and private hospitals and his specialities include dermal fillers, lip enhancement, wrinkle softening injections and
teeth whitening; all of which can be carried out at the SXY Skin clinics.

Find out more about this exciting new clinic chain at: www.sxyskin.com

Rebecca Drake - New Senior Account Manager

Rebecca Drake, the former editor of home and garden publication
Northern Homes (previously Concept For Living), has been appointed
Senior Account Manager at specialist Cheshire and Manchester based PR
agency Zeus PR.

With great enthusiasm for the discipline of public relations, Rebecca,
who has worked within the media industry for over 12 years, is looking
forward to working with Zeus’ varied client base and also to
developing new business for the agency in the home and lifestyle
sector.

Prior to her career at Northern Homes Rebecca worked at Trinity Mirror
NW and Granada Television.

Rebecca comments: “I am really excited to be working at such a progressive
and interesting agency. Zeus work with a fantastic array of exciting
clients and brands and I can’t wait to get my teeth into the role.”

Innovative new online personalised photo frames retailer, i-pic has appointed Zeus PR in the run up to its official launch.  

Following a competitive pitch, Zeus PR, with offices in Central Manchester and Congleton, Cheshire will work with the bespoke photo frame brand to raise awareness of i-pic as ‘the first stop shop’ to frame your favourite moments and bring your image to life with your very own designs.

i-pic Managing Director and founder Phil Hopping comments:

“As a new brand launching an innovative product, we see the PR investment as crucial to raising awareness and generating an understanding of what the brand is all about and what we have to offer.

“We look forward to an excellent project with Zeus PR, and have every confidence that the brand will continue to go from strength to strength.”

Zeus PR will now work alongside Macclesfield based Vibe who is managing the digital presence of the brand and Warwickshire based P-Tech for online (SEO).

For more information please visit www.ipic-uk.com.

Zeus PR is celebrating achieving for icelolly.com its 150th item of national media coverage in less than a year! Since June 2010 Zeus PR has placed the leading travel comparison website on numerous major network tv shows such as Ant and Dec’s Push The Button, and All Star Family Fortunes, as well as securing national newspaper coverage for the brand across most weekend travel pages from the Sunday Mirror ‘Homes and Holidays’ supplement to the regular pages in the Daily Express Saturday Magazine. Well done team!

NW social housing consultancy, Pennington Choices has appointed Zeus PR to promote their photovoltaic solar panels (PV) division. This move follows hot on the heels of Zeus PR’s profile building work with Pennington Choices last year.

Zeus PR has been tasked with creating a strong level of awareness of the PV offering from Pennington Choices amongst target organisations and generating sustained media coverage and presence.

Pennington Choices was established in 2000, to provide a range of management and technical consultancy services to housing associations, local authorities and commercial property owners. 

Mark Seaborn, MD at Pennington Choices said: “By creating a specialist PV arm, we will be managing the entire design, management and installation service in-house. This will allow us to greatly add value to this process for both residential clients and commercial organisations seeking to achieve significant cost savings, whilst investing in a sustainable energy source.

“With the success from the last project we worked with Zeus PR on, we feel very confident to have appointed the team to work with us on this new project.”

Zeus PR has been appointed by Made By Zen, a modern lifestyle brand that offers unique aroma diffusers and aromatic oils. The agency has been tasked with supporting the brand with its new product launches and implementing a highly effective media relations programme to build positive brand awareness and interest in Made By Zen products.  

Dharmesh Bhayani, Made By Zen’s MD explains: “We are extremely excited about working with the Zeus team as we feel that they really understand where we want to take the brand”.

“We are very passionate about our offering and pride ourselves in bringing out unique ranges which are in line with the latest trends. It’s an exciting time for us and we hope to generate some fantastic ROI with this campaign.”

For more information on Made By Zen and their range of products, visit www.madebyzen.com.