Neil ' Razor' Ruddock enlisted for 10 Motives Launch into Tesco
Zeus PR has been enlisted by electronic cigarette brand 10 Motives to support its launch into Tesco stores this month.
On commencing the contract, the agency has been instrumental in signing Neil ‘Razor’ Ruddock – the ex-England defender who has played
for Spurs, West Ham and of recent ‘Question of Sport’, ‘Celebrity Wife Swap’ and ‘I’m a Celebrity’ acclaim, to front the launch.
Anthea Fosti, Zeus PR MD explains; “There is a major market for this range. 10 Motives is 100% legal to smoke indoors, doesn’t contain
cancerous tar or toxins, yet satisfies nicotine cravings, so we are expecting a great response when we go live with the press and social
media campaign from next week.”
Zeus PR will be working with 10 Motives to stage appearances with Ruddock at selected Tesco stores throughout the NW on 30 September 2010 including Macclesfield, Crewe, Kidsgrove and Congleton.