For anyone who is yet to hear the news, let us break it to you gently: businesses need content marketing like humans need oxygen. If you don’t know a whole lot about content marketing, take a read of our last blog post and then come right back.

Trust us, if you want to keep your company ahead of your competitors you’re going to want to start thinking about why you should invest time into nailing content marketing. Here are just a few ways this strategy can grow your business:

 

  1. Raising public awareness

In order to successfully make an impact on your target market, you must first exist to it. In other words, if people don’t know who or what your business is, how can you expect them to buy into it? Content marketing provides a platform through which real interactions can be made on social media and in return, developing an audience that knows your brand.

For example, if you are an interior design company you could produce content (in the form of blog posts, videos, infographs, etc.) on the following:

  • Top tips on how to pick a colour scheme for your bedroom
  • Behind the scenes of refurbishing a kitchen space
  • List of favourite retailers to buy from
  • How to accessorise a mantelpiece or coffee table

Those suggestions might not blow you away but it’s a starting point, and every business needs a starting point to build a successful content marketing campaign.

  1. Showing your customers that you know what you’re talking about

One of the biggest assets of producing quality content is that your audience can see you know more than just a thing or two about your area of expertise, making them more likely to trust you and your company. And as we all know, trust between a company and its customers is crucial especially when even the most niche of markets are ever-expanding and becoming more competitive.

  1. Providing useful information without expecting anything in return

It’s going to seem like a slow and unrewarding process at first, and you may start to resent handing out free information without getting anything in return. However, patience is a virtue and patience is certainly a must-have when it comes to building a relationship with your audience. Nobody is going to jump ship from one brand to another unless you give them good reason to. And if the content you’re producing is good enough, you should see plenty of jumping in the coming months. Letting the customer come to you is far more attractive than hunting them down and begging for business.

  1. Improving your SEO and Google search rankings

If nothing else, content marketing is the one sure-fire method of boosting your rankings in Google’s search engine. Basically, someone is more likely to find your website or social media if they search for particular keywords that may have featured in your content, as Google rewards you by placing you higher in its search rankings. How kind, eh?

In all seriousness, SEO and content marketing go hand-in-hand like two newly-wed lovers, and one will always compliment the other. So, even if you don’t see the immediate benefits of implementing content marketing strategies, stick with it and you’ll be rewarded in time.

Here at Zeus we work hard to ensure our clients have quality content to provide to their audience at all times, and on a daily basis we see the effects a successful content marketing campaign can have on business growth and customer satisfaction. So, take it from us – it works!