For many Planet Zeus clients we write monthly blog posts, whether it is on something seasonal for example; Summer, Christmas, Valentine’s Day or regarding a recent event a client has held.

Keeping your website fresh with new content is important, especially when you’re looking to improve or maintain your position in search engine results. It is also a great talking point on social media and encourages traffic to your website.
We have put together some top tips on how to write a successful blog piece for your website:

  • Understand Your Audience

Before you get started, it is vital you know your audience and think about what they would want to read. Having the right tone of voice is important, whether you want to be formal or chatty, it’s best to stick with your preferred tone for every post you write and upload. Of course there is a fine a line, don’t be too jokey as the reader may not take you seriously and being too formal your audience may find the content boring.

Once you find your balance, have confidence and stick with it.

  • What’s your topic?

Picking the topic can be the easiest part, but coming up with a title for the topic can be a different story. Draft some ideas first and choose the preferred heading once you’ve written the piece. You never know, by the time you come to select one you may have thought of a better, catchier one.

  • Getting Started

At this point, you’re probably chomping at the bit to get writing and get all your ideas down on paper in case you forget anything! But be sure to plan the structure of the blog post and have a captivating beginning, informative middle, and a logical ending – this way it will flow with ease and readers will come to an informative conclusion.

  • Tidying up

Once you’re dotted the i’s and crossed the t’s, it’s time to have a good read through. Does it make sense? Is it punctually and grammatically correct? Is it concise?

You may need to edit parts of it, or even all of it, but this is vital and a great a way of ensuring the messages and information is accurate. Better still, ask a colleague to look over it and feedback any changes you may have missed.

  • Dress it up

There is nothing less appealing than just plain text, after all a “picture says a thousand words”, so add in images whether it’s of a product relating to the blog piece, or from a recent event, it is important to add colour and make the page look eye catching!

  • Last minute checks

Once you’ve uploaded it to the site, be sure to preview the post – make sure all text is the same font / colour / size, everything is formatted correctly and images are aligned perfectly.

Then you’re ready to hit upload!
We hope this helps but if you’d like to talk us about how we can take all the hard work away, call us on 01260 271429.