How to Enhance Your B2B Sales Drive
For B2B businesses, there is no better way to grow your credibility with potential customers then to be regularly referenced as 'an authority' in the very media that your business and trade customers read cover to cover every week.
As an agency focussed on working with clients to grow their sales pipeline, we use our vast media relations expertise and contact base to generate significant profile in the print and digital media read by your customers.
On many occasions, we have had feedback from clients that they have been speaking to a B2B prospect, who references that they have seen them commenting on a salient industry issue, or read their news in one of the trade magazines - what great endorsement!
Even better still, is the feedback we receive from clients that they have had a number of inbound calls from potential customers who have read their feature and news articles in the trade press, and feel confident enough in their services or products that they have picked up the phone!
And often, as a much sought after by product, the digital magazines will give you a link directly to your website - just like having your very own gold dust when it comes to enhancing your Google visibility.
We work very successfully across numerous industry sectors (from food and drink industry providers and manufacturers to core B2B service firms) to deliver for clients significant reputation building profile through editorial feature placement and news flow creation.
If this is of interest to you and your business, we would be delighted to have an informal discussion on how we can support you in growing your trade media profile.
Zeus Goes Global!
We are very excited to be now supporting internationally our long standing client, leading UK educational provider Alpha Plus Group.
After working for eight years to share the many successes of their first-class independent schools and sixth form colleges throughout the UK, Zeus will now be working with international partner agencies overseas to spread the message even wider.
Alpha Plus Group has an unrivalled reputation, specialising in helping students from across the world achieve the personal, social and academic growth needed for success at the UK’s top universities, and the facilities for international students at their colleges are second to none. Providing a secure and caring environment for its boarding students, each of Alpha Plus Group's four colleges - based in London, Manchester, Birmingham and Cambridge, offer contemporary, state-of-the art, single en-suite rooms with onsite security 24 hours a day seven days a week.
The group stands for the Gold Standard in educational provision. By providing first-class learning, the Group enables pupils to achieve their full potential in a challenging and caring environment. Teaching throughout the Group combines the best of traditional and modern methods and provides access to the latest classroom technology.
For more information on the Alpha Plus Group visit
www.alphaplusgroup.co.uk/
2015 saw the opening of DLD College's purpose-built landmark building in the heart of Westminster, London.
Pictured left: Assistant Bursar Victoria Shilling, Group Bursar Alec Thorp, and DLD Principal Rachel Borland.
Driving Media Exposure for Turtle Wax
Zeus worked closely with leading car care brand Turtle Wax to stage a very successful high profile off road press event recently, securing considerable media coverage for this iconic brand.
In line with its “Life Gets Mucky” campaign, Turtle Wax recognises that life is too short to worry about car cleaning. Firm believers that cars exist to be driven, enjoyed and tested by the elements, Turtle Wax has an extensive range of products to clean, restore and protect them, and help make the car and the journey awesome.
Covering every aspect of car care and designed using an intuitive colour coded navigation system, Turtle Wax’s Main Line range has been optimised and harmonised to make it much easier for you to know the appropriate products you need to achieve the best results when cleaning your car, and the press couldn't have been more responsive!