With a number of the industries that our clients operate in being heavily hit in recent times, the Zeus team has been busy sharing key insights and trend data for publication in major national titles, feeding the press appetite for news with a COVID-lens, whilst maintaining client visibility.

Recently, Zeus worked closely with our long standing client Teletext Holidays on informing the media and their readers on the ‘Great Christmas Getaway’.

The leading online travel agency is witnessing an uplift in Christmas 2020 bookings, showing an increase in multi in average party size, with more multi-generational family parties, as people decide to travel abroad for Christmas week – pointing to a real appetite for people to spend some quality time with their extended family, whilst enjoying the warmer weather.

Teletext Holidays commented widely in the press, on how this is reflecting the latest UK government restriction which limits gatherings to 6 people or under, possibly resulting in a very different Christmas for many UK families this year.

We secured for our client significant national media coverage including news pieces in The Telegraph and The Independent as well as in the major industry trade title Travel Weekly.