A TV campaign launch, a high profile press debut of a national media charity collaboration, together with a roll call of exciting fragrance and product launches … phew its been a whirlwind first quarter for the agency and their sensational home cleaning client Fabulosa!

And the Zeus PR team has loved every minute of it, achieving stellar coverage week in week out.

The agency was selected as Fabulosa’s retained PR partner in January, for an ongoing and wide ranging consumer, corporate and trade pr brief to support the brand’s ambition to become the number one brand in the household cleaning market.

Zeus PR has achieved in only a matter of weeks a phenomenal Reach for the brand of over 19 million, and a Return on Spend of over 1100%!

 

Key highlights include:-

• Major national newspaper coverage of the brand’s charity collaboration with Bliss and Lady Sarra Hoy, including sizeable feature space in The Sun’s Fabulous Magazine and top parenting title Mother & Baby, together with a lot more notable exposure

• Extended editorial cleaning advice features placed in The Express, The Sun, Real Homes and Woman and Home
• Product placement and editorial coverage in the major magazines, national newspapers and their digital channels – Sunday Mirror, Closer, Yours, Heat, That’s Life, My Weekly, Best, Pick Me Up, Women’s Weekly, Love It! and Chat magazine.
• Placement of numerous items of corporate and industry news in major well subscribed print and digital publications including The Grocer, Retail Times, Grocery Trader, Wholesale Manager, A1 Retail, Business Insider, Business Desk, Business Live plus many more!

Adam Burnett, Group Marketing Director at Fabulosa comments: “We appointed Zeus PR due to their excellent track record in securing significant lifestyle and trade editorial exposure for their clients, together with their passion and enthusiasm for our brand. The agency is consistently delivering over and above our expectations.”

Fabulosa is a young and highly ambitious disinfectant brand, which after its launch into the mature household cleaning category in 2019 is taking the sector by storm, achieving in 2020 a turnover of £30 million, and an equally impressive EBITDA of £5 million.

Founded by family members James and Mike Sharpe, the company’s ability to tap into consumer needs has seen Fabulosa growing exponentially in its first two years of operation, and the brand’s reach now extends to Europe, Australia, New Zealand and the UAE.

Fabulosa’s highly innovative approach to fragrance, product development and building trade relationships is achieving record growth for the brand, and the company is rapidly gaining market share from long established household names. Kantar has verified the brand as ‘the fastest growing disinfectant brand in 2020’ (Kantar, 2021).

Its core ranges run across the following categories: Surface Care (Multi-purpose and Task Specific Ready to Use Sprays, Concentrated Disinfectants and Polishes), Air Care (Air Freshener Shock Cans, Foam Fresheners and Fab-a-Loos) and Laundry Care (Laundry Cleanser, Washing machine cleaners and Spray & Wear).

All Fabulosa fragrances are custom made by Fragrance Oils International, owned by the world’s largest perfumery and fragrance specialist Givaudan based in Geneva.

www.myfabulosa.co.uk