A Fabulosa Start!

A TV campaign launch, a high profile press debut of a national media charity collaboration, together with a roll call of exciting fragrance and product launches … phew its been a whirlwind first quarter for the agency and their sensational home cleaning client Fabulosa!

And the Zeus PR team has loved every minute of it, achieving stellar coverage week in week out.

The agency was selected as Fabulosa’s retained PR partner in January, for an ongoing and wide ranging consumer, corporate and trade pr brief to support the brand’s ambition to become the number one brand in the household cleaning market.

Zeus PR has achieved in only a matter of weeks a phenomenal Reach for the brand of over 19 million, and a Return on Spend of over 1100%!

 

Key highlights include:-

• Major national newspaper coverage of the brand’s charity collaboration with Bliss and Lady Sarra Hoy, including sizeable feature space in The Sun’s Fabulous Magazine and top parenting title Mother & Baby, together with a lot more notable exposure

• Extended editorial cleaning advice features placed in The Express, The Sun, Real Homes and Woman and Home
• Product placement and editorial coverage in the major magazines, national newspapers and their digital channels – Sunday Mirror, Closer, Yours, Heat, That’s Life, My Weekly, Best, Pick Me Up, Women’s Weekly, Love It! and Chat magazine.
• Placement of numerous items of corporate and industry news in major well subscribed print and digital publications including The Grocer, Retail Times, Grocery Trader, Wholesale Manager, A1 Retail, Business Insider, Business Desk, Business Live plus many more!

Adam Burnett, Group Marketing Director at Fabulosa comments: “We appointed Zeus PR due to their excellent track record in securing significant lifestyle and trade editorial exposure for their clients, together with their passion and enthusiasm for our brand. The agency is consistently delivering over and above our expectations.”

Fabulosa is a young and highly ambitious disinfectant brand, which after its launch into the mature household cleaning category in 2019 is taking the sector by storm, achieving in 2020 a turnover of £30 million, and an equally impressive EBITDA of £5 million.

Founded by family members James and Mike Sharpe, the company’s ability to tap into consumer needs has seen Fabulosa growing exponentially in its first two years of operation, and the brand’s reach now extends to Europe, Australia, New Zealand and the UAE.

Fabulosa's highly innovative approach to fragrance, product development and building trade relationships is achieving record growth for the brand, and the company is rapidly gaining market share from long established household names. Kantar has verified the brand as ‘the fastest growing disinfectant brand in 2020’ (Kantar, 2021).

Its core ranges run across the following categories: Surface Care (Multi-purpose and Task Specific Ready to Use Sprays, Concentrated Disinfectants and Polishes), Air Care (Air Freshener Shock Cans, Foam Fresheners and Fab-a-Loos) and Laundry Care (Laundry Cleanser, Washing machine cleaners and Spray & Wear).

All Fabulosa fragrances are custom made by Fragrance Oils International, owned by the world’s largest perfumery and fragrance specialist Givaudan based in Geneva.

www.myfabulosa.co.uk

 


A Recipe for (Media) Success

The Zeus PR team is excited to share news of yet another highly successful fmcg media launch with their high netting national press campaign for Drink me Blends - a tasty collection of vegan friendly, plant-based drinks from Drink me Chai - the UK’s leading alternative hot drink brand made with natural & authentic spices.

Following hot on the heels of their previous campaign success with Drink me Chai, the agency was enlisted once again by the manufactuer to secure strong national media coverage, generating consumer awareness and trial of the latest ranges, and the agency certainly delivered!

The PR team secured much coveted editorial exposure in The Sun, The Sunday Mirror and many top selling lifestyle magazines and their digital platforms including Closer, Heat, Woman’s Health, Vegan Life and Plant Based.

Deliciously designed for vegans and coffee shop lovers alike, Drink me Blends come in two delicious flavours - Instant Cacao Latte and Instant Turmeric Latte which forms their decidedly unique Vegan Cup collection.

Drink me Blends Vegan Cup Cacao Latte is an instant rich, chocolatey and creamy blend of raw cacao powder and coconut sugar, and Drink me Blends Vegan Cup Instant Turmeric Latte is an instant smooth creamy blend of natural spices including turmeric, cinnamon, ginger and coconut sugar.

Extremely versatile, the Drink me Blends Vegan Cup collection can be used in hot or cold drinks, baking and in smoothies or shakes.

Drink me Blends’ Vegan Cup range is available from Waitrose and Amazon, RRP £4.00.

For more information and recipe inspiration, visit www.drinkmechai.co.uk


Zeus Launch Success for KY Jelly® as it Rebrands to Kynect®

We recently provided a highly successful media campaign for one of the UK’s leading lubricant brands* KY Jelly®, to reveal its exciting new identity as part of its major brand overhaul to Kynect®.

KY Jelly®, with its iconic brand heritage dating back to 1904, and often regarded as the generic term for lubricants, will use its new persona to communicate intimacy and connection.

Exclusive media desk briefings and one to one interviews to inform the key editors, yielded impressive results with significant media coverage in major titles being delivered for the iconic brand as part of this first-stage communication campaign.

Roger Scarlett-Smith, Executive Vice President UK at Thornton & Ross, the brand’s manufacturer explains; “KY Jelly® has built up a highly loyal customer base going back several generations. Our research shows that users appreciate the role it plays in facilitating connection and enhancing experience.

“By rebranding to Kynect®, we will create a new and distinct brand positioning. Our marketing investment will focus on Kynection, the positive feel good effect from both the physical and emotional sides of relationships, reinforcing our position with loyal customers as well as attracting and engaging a new audience.”

*KY Jelly® has 13.9% market share (by value) of the UK lubricant market, and KY Jelly® 50ml is the #1 volume selling lubricant in the UK - IRI data w/e 5th September 2020


All Malt, No Moo

One of the standout highlights of this year for the Zeus PR team has been working alongside iconic British brand Horlicks to launch their new Vegan product.

The family favourite brand, which has been a staple in pantries across the country for nearly 150 years, has introduced Horlicks Vegan, using a vegan recipe based on the brand’s signature creamy and malty characteristics.

Registered by The Vegan Society, the new formulation has been developed to cater not only to vegans, but also for those who suffer with dairy allergies. It’s ideal for kids and adults, can be enjoyed hot or cold, and contains 14 key vitamins and minerals.

All malt, no moo!

Zeus PR is celebrating a hugely successful campaign launching the new product, securing many fantastic pieces of strong consumer and trade coverage, including the Daily Mirror, Vegan Food & Living, Plantbased, the Grocer and Wholesale Manager.

Our media relations activity was complemented by targeted outreach to vegan celebrities, which went down a (malty) treat!

We surprised Beverly Callard with her very own Horlicks Vegan giftbox of malty goodness when she returned home from the I’m A Celebrity castle in Wales, and it turns out Bev is just as excited as we are about Horlicks Vegan! Bev shared the news of the Vegan launch on Instagram with her hundreds of thousands of followers, which was also picked up on in the Sun.

Victoria Pendleton, former Olympic, World, European and Commonwealth champion, was also delighted by the launch of Horlicks Vegan, informing her Instagram followers that the new drink tastes just the same as the original and is delicious made with half oat milk and half coconut milk!

We look forward to celebrating Veganuary in the new year with Horlicks Vegan.

To discuss your plans for 2021 or to find out how we can help you grow your brand, please give us a call on 01260 271450 or email info@zeuspr.co.uk. We would be delighted to hear from you.


Zeus PR Appointed for Ethical Fashion Launch

The stunning Greek island of Skiathos with its nesting beaches of sea turtles, inspired 'slow fashion' clothing brand Kanula, and Zeus PR has been enlisted to manage the national PR launch.

Kanula is an ethical and sustainable clothing company, which aims to help to protect the planet and support the welfare of turtles. Using no plastic waste materials which can result in sea pollution, Kanula brings to the market slow fashion with fast delivery!

For every purchase made, a donation of 8% goes directly to the Sea Turtle Conservancy, one of the world’s oldest sea turtle conservations run by a small team of passionate people.

Using their wide experience in managing the PR for retail lifestyle brands, Zeus PR will be working closely with the in-house team and its other agencies to run the UK-wide media launch, as well as forming brand partnerships for extended campaign reach and visibility with target consumer groups.

The Kanula ranges include versatile items such as hoodies, organic t-shirts, sweatshirts, vests and tote bags for both adults and children, in an array of colours and featuring one of 26 unique designs.

To view the collection, go to www.Kanula.org

Editors wishing to find out more, request a sample for review or requiring high res images, should contact Melissa@zeuspr.co.uk


Welcoming New Zeus PR Client - Forfar Education

The agency is thrilled to be the PR provider for Forfar Education, a forward-thinking educational group and their Ofsted Outstanding/ISI Excellent UK preparatory schools.

Notably, the Forfar team has worked together for many years and has over 50 years’ experience in education as teachers, investors and operational specialists.

Zeus PR will be working closely with three very highly regarded and ‘best in class’ schools in the group, to share their successes and visions for the future via PR communications. These include The Gleddings School in Halifax, which was Winner of the Sunday Times Preparatory School of the Year in 2017, Brackenfield Preparatory in Harrogate, and Cameron Vale School in Chelsea.

Anthea Fosti, Zeus PR MD explains: “We are thrilled to be working closely with Forfar Education, its exemplary, inspirational schools and experienced senior leadership teams.

“They have a great deal to shout about. Pupils are flourishing at all the schools, and making great strides academically, creatively and personally as they grow in confidence. Despite the challenges of Covid, the group’s online learning programme was exceptional, focusing as it did not only on what children needed in order to keep learning, but also on what parents needed to enable them to work when the entire family was sharing living and working space all day, every day. Within 48 hours of lockdown the teachers were trained and ready, online classes were set up, and timetables had been radically reconfigured.”

The team at Zeus PR has been supporting educational clients for nearly 15 years and its portfolio also includes award-winning independent colleges DLD College London and Abbey College Manchester, as well as high achieving preparatory schools Falcons School for Girls in Putney and Richmond-based Falcons Preparatory School for Boys. The agency is also proud to be the retained PR agency for Beech Hall School in Macclesfield, a first class and highly rated independent school for boys and girls aged 6 months to 16 years.


Zeus PR Commissioned by Top Architectural Design Studio

The PR team, with its impressive home interiors PR experience, is excited to be supporting architectural design practice Not a Box, home of the highly acclaimed designer Heather Bennani.

Not a Box, with its landmark showroom and offices on Regent Street in Knutsford, Cheshire supports home owners and interior designers in redesigning and enhancing spaces within their homes and commercial spaces, as well as offering the latest in contemporary interiors and bespoke finishes.

Zeus PR will be providing for Not a Box, a hard-working, home interiors and lifesyle PR media campaign with a national reach, and managing the brand’s social channels.

The studio offers a fusion of interconnecting styles, culminating in specific collections of cabinetry, steel doors and windows, lighting and interesting finishes for floors and walls with only the best porcelain tiles and bespoke artisan finishes - all designed, created and installed to work together or individually from their design studio.

Heather is a firm believer in the ergonomics of space, and making it work for the whole family or whoever it is being designed for. She is passionate about personalisation, and Not a Box was born out of a need for sophisticated and adaptable architectural elements for the home. To complement this, the brand they will be releasing bespoke collections of furniture.

“I have designed many pieces of furniture, lighting and Signature finishes throughout my long career, for both hospitality and private residences.  Not a Box embodies my desire to use that creativity and knowledge to bring together a collection of architectural products, creating a fusion of interconnecting structural elements for the home that can either be used individually or collectively by our clients. My style has always been a fusion between Oriental Artisan and contemporary design resulting in a chic collection of tailored elements with can adapt to specific spaces within the home, such as the dividing of open plan spaces with an ergonomic solution made from different mediums such as steel,” explains Heather.

Not a Box has invested in a joinery workshop in Bollington to produce their own furniture, lighting and accessory collections, as well as bringing bespoke designs to life.

For more information visit Notabox.co.uk


Promoting Beelivery's 20,000 New Jobs!

Amidst a difficult time of sober headlines, new restrictions, and local lockdown announcements, any good news is received with a warm welcome.

The Zeus team were delighted to share the news that Beelivery, the UK’s largest on-demand grocery delivery service, will create an additional 20,000 jobs between now and Christmas in response to a rising demand for its services.

The majority of new roles will be self-employed home-based driver positions which provide the flexibility many want. Additionally, Beelivery is recruiting for permanent employed software programmers, data analysts, data scientists, operational, customer service and logistics professionals.

Coronavirus has greatly impacted the nation’s grocery shopping habits with more people shifting towards online shopping. Beelivery, alongside delivery giants such as Amazon Fresh & Ocado, has been exceptionally busy with home deliveries for those who wish to avoid crowded supermarkets or just appreciate the convenience.

Beelivery took on thousands of part-time workers during the pandemic (an amazing 10,000 driver roles so far in 2020), and this fantastic job creation news provides a glimmer of hope for many who have been made redundant due to COVID-19.

There was a great media response to this positive news, with coverage secured in several business and trade titles including Retail Times, Insider Media and BusinessLive.

Speaking to BusinessLive, Lee Parkinson, founder and CEO of Beelivery said "We have a unique business model in the UK - whereas others rely on signing up shops to their delivery services, our drivers can go to any one - so the customer does not select a particular store, just the products that they want.”

Beelivery guarantees to deliver a wide range of essentials across the UK within 60 minutes. Harnessing the power of the local community, Beelivery works with over 19,000 independent, registered drivers who are on hand to purchase and deliver your groceries straight to your door. To place an order, simply register for an account on Beelivery.com or download the Beelivery App from the App Store or Google Play, then browse the wide range of products from bread, milk and flour, to wine and snacks. Your delivery will arrive at your doorstep within 15 - 60 minutes, anytime of the day or night.


Surge in Holiday Bookings with Teletext Holidays

With a number of the industries that our clients operate in being affected in recent times, the Zeus team has been busy sharing key insights and trend data for publication in major national titles, feeding the press appetite for news through a COVID-lens, whilst maintaining client visibility at key trading periods.

Recently, Zeus worked closely with our long term client Teletext Holidays on informing the media and their readers on the ‘Great Christmas Getaway’.

The leading online travel agency is witnessing an uplift in Christmas 2020 bookings, showing an increase in average party size, with more multi-generational family parties, as people decide to travel abroad for Christmas week. This points to a real appetite for people to spend some quality time with their extended family, whilst enjoying the warmer weather.

Teletext Holidays MD Wayne Perks commented widely in the press on how this reflects the latest UK government restriction which limits gatherings to 6 people or under, possibly resulting in a very different Christmas for many UK families this year.

We secured for our client significant national media coverage including news pieces in The Telegraph and The Independent as well as in the major industry trade title Travel Weekly.


Celebrating Massive Campaign Success for Horlicks

Horlicks indulgent chilli-chocolate mousse or Horlicks chocolate maltini anyone?

We loved every minute of supporting our iconic client Horlicks with their recent recipe book launch. And delivering an impressive ROI of 1322% on budget, with a massive reach of 6 million was the icing on the (Horlicks!) cake.

The much loved nostalgic malted milk brand Horlicks, published Moments to Share, showcasing ways it can be used as a secret ingredient in many delicious recipes. Proving the popular drink isn’t just for bedtime!

The book includes delicious puddings such as the Millionaire's Shortbread Cheesecake or the Showstopper Banoffee Pie, along with lunch and dinner ideas including Welsh Rarebit and Fish goujons.

The recipe book is available to download free here

Horlicks has been the nation’s favourite malted drink for over 145 years; the brand has fuelled soldiers through two world wars, warmed explorers on polar expeditions and fuelled Olympic athletes. It is enriched with 14 vitamins and minerals; so not only is it deliciously comforting but it aids in overall nourishment.

Horlicks is high in vitamins C, D, B1, B2, B5, B6, B12, folic acid, niacin, biotin, calcium and zinc and a source of vitamin E and iron.