Zeus PR appointed as key PR Sponsor for Women of the Year, 2019

We are thrilled to announce that we have been appointed as the key PR sponsor for this year’s prestigious Women of the Year Luncheon and Awards, tasked with creating a strong level of awareness and positioning the event as the UK’s number one celebration of female achievement.

The Women of the Year Luncheon and Awards shines a light on the achievements of women in business and recognises excellence among those who strive to make a positive difference.

This year’s Women of the Year Luncheon and Awards will take place at the Birmingham Hilton Metropole on Friday 25 October and will raise funds for two chosen charities – The Prince’s Trust: Women Supporting Women Initiative and Elle for Elle.

Zalena Vandrewala, chair of Women of the Year said: “The team at Zeus has really taken the time to understand our objectives and recognise the achievements of female trailblazers from across the UK. We have every belief that this will be a long and fruitful working relationship.”

For more information visit https://www.womenoftheyear.org.uk/


Flyaway Success for Travel PR Campaign!

Here at Zeus PR, we are excited to celebrate great results for our client, leading online travel agency, Teletext Holidays.

Since being appointed by the iconic brand back in December, we are loving every minute! By utilising our travel expertise, we have consistently secured substantial weekly coverage in key national newspapers, averaging 4/5 national news pieces each week. Major titles include The Sun, The Sunday Mirror, The Daily Express and The Sunday People. Check out this impressive, full-page round up of all-inclusive deals, secured in The Mirror online, and this  I News article to find Teletext Holidays in the 30 best summer holiday deals.

Celebrity partnerships are also on the agenda for team Zeus. Recently, we enlisted TV presenter and travel & property specialist, Laura Hamilton as a brand ambassador for the iconic online travel agency.  To generate awareness and excitement, Laura and her family were sent on holiday to the stunning Amathus Beach Hotel Limassol in Cyprus, where she shared her trip to her following through daily posts and stories. Laura’s prolific social sharing grabbed the attention of major news outlets- including The Express! Find the article here.

We have also achieved significant business news flow in key travel trade print and digital titles, reinforcing their positioning as a major UK online travel agency.

More exciting times are ahead, so watch this space for seasonal campaigns, TV exposure on popular programmes and high-profile press trips with national travel editors!

At Zeus, previous successes include profitable TV sponsorships, whereby our clients have received prime time TV exposure with full verbal and visual branding. With Teletext Holidays, we have been able to maximise long-standing relationships with contacts in the travel industry to drive press and digital coverage.

Teletext Holidays is one of the UK’s leading travel companies providing great-value beach and city breaks to thousands of destinations worldwide. With over 25 years’ experience in the industry, Teletext Holidays strives to provide valued customers with a fantastic range of destinations, hotels, airlines and transfers, for the best possible prices. All holidays, flights and hotel deals are TTA and ATOL protected, so customers can book with confidence.

For more information about Teletext Holidays visit: www.teletextholidays.co.uk

 


Team Zoflora Celebrates

It was a big night for team Zeus at the Drum Marketing Awards last week, as we celebrated with our partner agencies Mosquito Digital and Network Design, after our client Zoflora was highly-commended as ‘Emerging Brand of the Year’!

Following a successful collaborative approach, Zoflora was recognised for its significant growth and strong brand presence. The iconic household brand has energised and empowered consumers, bringing younger users in and developing a new trend for cleaning.

Zoflora has consolidated its position as the UK’s number one liquid disinfectant brand, benefitting from a very substantial 22% like for like annual growth! The national brand we all know and love now commands 41% marketing share of both sales and volume of the growing £40.6m UK liquid disinfectant market.

A key PR highlight contributing towards the much-coveted acknowledgement was Zoflora’s inaugural presence at Crufts 2018. To generate press interest from the national media and to maximise Zoflora’s exposure, the Zeus team enlisted ex-EastEnders actress Jacqueline Jossa to attend the stand on press day. Through managing a high-impact press photocall and instigating a hardworking media relations campaign, impressive coverage was achieved with a total combined print and digital media reach of 104,992,211. The press campaign featured in eight national publications including the Daily Mail, Daily Express and Daily Mirror, with the brand’s key messages achieving significant reach into a wider audience.

We also enlisted Jacqueline to share her Zoflora experience on her social media feeds, including a video to her Instagram followers which featured in the national press.

During the high-profile Drum Marketing Awards ceremony, Zoflora was additionally recognised as a finalist in the category ‘FMCG Brand of the Year’.

Throughout the four years working with Zoflora we have celebrated numerous successes and achievements, supporting the brand with a hardworking PR campaign delivering significant exposure and consumer engagement.

Visit our news page to read more about our recent exciting projects with Zoflora!


We are Recruiting!

If you are interested in taking the next step in your career with an opportunity to work with some of the biggest consumer brands in the UK, we are recruiting for a PR Account Manager.

Based at our friendly agency offices in Congleton, the successful candidate will deliver excellent results for our long standing national consumer and B2B client accounts.

Ideally, you will have been working at a similar level within a PR agency environment, or be a highly competent and experienced senior account executive or junior account manager ready for the next step.

We are looking for a real do-er, someone ready to get stuck in and really make a difference. And in return you will be given the opportunity to grow and flourish, further developing your skills in a caring environment.

You will be apt at media relations delivery across both consumer and business sectors, have a good solid understanding and proven experience in social media engagement and reaching digital influencers and have developed your event management skills. You will also have the ability to lead a team and work across multiple client accounts and sectors.

The position carries a competitive salary, a bonus scheme, an unrivalled 28 days holiday entitlement (which is in addition to all public and bank holidays), and early finish Fridays.

A little bit about us: Dating back 12 years, from our contemporary purpose built offices, we are passionate about providing ‘best in class’ support for our clients, who span various sectors from home interest and fashion, to healthcare and b2b. We have grown organically, through word of mouth - we have very strong client relationships, and are ambitious to forge new ones.

Please email your CV and address your covering letter to Anthea Fosti on anthea@zeuspr.co.uk

No recruitment agencies, please.

Job Type: Full-time


Zeus Supports Englana’s Celebrity Launch

The Zeus team headed to London with client, Englana a luxury lifestyle brand, to support their latest press launch at The Ivy Soho Brasserie.

The launch provided the British lifestyle brand with the opportunity to unveil their new partnership with international supermodel, Jodie Kidd and to showcase their exclusive new ranges, The Mono and The Victory, to key journalists and bloggers.

The agency were on hand throughout the day to share live social media updates, Instagram stories and behind the scene shots, revealing the partnership to the brands loyal following.

The event was a huge success, with all attendees thrilled to find out more about the collaboration and the brand.

Subsequent news coverage was secured on Retail Times, Diary Directory and Tempus Magazine.

On the day a number of speeches took place providing the journalists with an insight into the brand and celebrity ambassador.

Jodie commented, “Englana®’s stunning collections are inspired by the Shropshire landscape; I’m a country girl at heart, and love the rich connections this brand has to nature and the British countryside. In each and every item, you can see the love and attention to detail that has lavishly gone into creating the beautifully crafted items.”

Jodie is currently working with Englana to create a collection in her own colour choice, selecting a rich maroon shade for the leather, with vibrant teal stitching.

Englana also showcased premium, design-led home accessories such as The Willow Collection of baskets – handcrafted in Somerset, using centuries old techniques and the local Somerset willow that is famed worldwide. The brand also had samples of their luxurious Merino wool blanket & throw ranges which are made in an old English mill using traditional skills and modern techniques, alongside beautiful cushions, available in a choice of contemporary and heritage patterns, all produced in the mills in England.

To find out more about Englana visit: www.englana.com


A Success for Zoflora!

Zeus PR is celebrating a fantastic campaign result, after attending Crufts for the second year running with client, Zoflora, the leading disinfectant brand.

This year, the agency worked alongside Zoflora to book actress and model, Jorgie Porter and her dog Lady, to launch the latest pet-friendly fragrance, Fresh Home ‘Green Valley’.

The overall campaign was a huge success, the Zeus team generated excitement, whilst raising awareness of Zoflora’s attendance at the prestigious show through a high-impact photo call. Coverage was secured in The Sun, Mail Online and the Express & Star, alongside other trade and regional titles. The national media also sparked an interest in social media posts shared by Jorgie Porter, as she documented her Crufts trip throughout the day to her one million followers.

On the day, the star also unveiled the Zoflora Fragrance Trail, an immersive experience which comprises of a feature wall adorned with exquisite fantasy flowers including daffodils, lavender, roses, hydrangeas and greenery, complete with a giant Green Valley bottle and floral waterfall. The spectacular display dispersed the fresh and delicate floral fragrance notes of Fresh Home Green Valley, including elements of crisp green leaves, and fruity apples, combined with a bouquet of wild flowers including mountain pansy and buttercup.

The iconic household brand welcomed visitors to experience the magic of their beautiful fragrances and enjoy entertainment from Indie, the famous dancing dog. No stranger to performing, Indie was crowned the winner of ITV’s ‘That Dog Can Dance’, in addition to auditioning for Britain’s Got Talent.

Not forgetting its four-legged guests, Zoflora pampered the visiting pooches with a ‘Dog Bar’, to help their canine visitors relax and hydrate.

Established for almost 100 years, Zoflora is the UK’s number 1 disinfectant, find out more about the iconic brand at www.zoflora.co.uk

Containing patented malodour technology, Zoflora’s range of Fresh Home Odour Remover and Disinfectant has been tested against pet-specific odours including vomit, urine, excrement and that horrid ‘wet dog’ smell. The fragrances within the range are specially developed to be kind to pet’s delicate noses.

Zoflora Fresh Home range also kills 99.9% of bacteria and viruses including Bordetella Bronchiseptica (a cause of kennel cough in dogs, 'snuffles' in rabbits and respiratory disease in cats), Campylobacter Jejuni (diarrhoea in dogs and humans) and MRSA (antibiotic-resistant infections in dogs, cats and other pets), as well as Streptococcus equi (Strangles in horses).

It is also effective against other common household bacteria including E.coli, Salmonella, Listeria, Influenza – Type A (H1N1), Human Herpes Virus, Rotavirus and Respiratory Syncytial Virus (RSV).

As with all disinfectants and other household chemicals, ensure that Zoflora is used safely. When correctly diluted, Zoflora disinfectant may be used where most pets are kept. It will kill bacteria and eliminate unpleasant odours. Do not allow pets to lick or walk on newly treated surfaces. Keep them off the surface until dry. The product is not suitable for use in vivaria or other housing where reptiles are kept. Follow the on pack instructions on dilution and usage before using the product. Zoflora recommends that you always read the label and product information before use.

 


Zeus 'trades' in the Office for Grafters LIVE

The Zeus PR team supported long-standing client Real Stone & Tile as they showcased at Manchester-based, Grafters LIVE, alongside bathroom specialist, BAGNODESIGN.

Not only were they working with a must-have brand in the bathroom industry, Real Stone & Tile were the only firm in the sector to be represented at this prestigious construction specifier show. Our Managing Director, Anthea was on hand throughout the day to liaise with attendees, manage photo opportunities and update social media feeds to maximise brand awareness for the client.

The event, held on 8th March at the Etihad Stadium, is Manchester’s largest property development show and the only B2B construction and property exhibition to celebrate upcoming projects, and their impact on the North West’s specialist contractors and subcontractors.

During the event, Real Stone & Tile were on hand to provide their excellent knowledge and advice on the vast array of on-trend finishes and in-built stylish design features available from BAGNODESIGN.

Present at Grafters LIVE were many industry specialists, including the North West’s best property developers. Live stage interviews were carried out throughout the day, allowing individuals such as Gary Jackson, CEO of the De TRAFFORD Estates, Alex Russel, Group MD of the Property Alliance Group and David Searle, Director of the HS Property Group to discuss their background and upcoming projects.

Overall it was a successful day for Real Stone & Tile, showcasing BAGNODESIGN’s beautiful collections and networking with industry specialists.

We look forward to next year’s event!


‘My Horlicks Moments’ Press Sampling

For our hectic media contacts, Zeus has launched the My Horlicks Moments press sampling campaign, allowing busy journalists time to simply unwind with a cup of warm, comforting and delicious Horlicks!

If you are a member of the press would like to receive a complimentary sample of your favourite variety – then please get in touch with either Anthea, Holly or Melissa at Zeus!

This is part of a much wider campaign by Horlicks – as the iconic British brand and a family favourite launch an initiative to encourage consumers to take time out, to relax and enjoy ‘their moment’.

A large consumer research project is currently underway but initial drivers research identified that consumers mostly enjoyed Horlicks as it provides a sense of comfort and relaxation*. Due to this Horlicks is launching its ‘My Horlicks Moments’ campaign. Spanning traditional print media, digital platforms and extending to a widespread sampling campaign, Horlicks Moments

Michelle Younger, Marketing Manager at Aimia Foods explains: “Today, we are all very hectic with busy work and home life schedules and 74% of UK people reported feeling so stressed in the past year, they have been overwhelmed (https://www.mentalhealth.org.uk/statistics/mental-health-statistics-stress). In launching Horlicks Moments we are by no means saying that Horlicks will relieve stress but simply reminding people to relax, take five and enjoy some time out with a comforting drink of Horlicks, whilst benefitting from all the nourishment it brings.

“The campaign will serve to reinforce key Horlicks positioning centred around relaxation and nutrition as well as supporting our objective of driving extended consumption frequency.”

“Our heavy investment in the brand will continue into 2019 with a £1million marketing spend forecast.”

Horlicks has been the nation’s favourite malted drink for over 140 years and has seen us through two world wars, polar expeditions and fuelled Olympic athletes. It’s filled with nourishment and is the mainstay of any kitchen cupboard.

The product has a deliciously unique malty taste but also packed in every serving are 14 key vitamins and minerals. Each delicious mug is bursting with goodness and is rich in calcium and vitamin D and a rich source of vitamins A and C (when prepared as instructions). A warming and delicious hug in a mug.
The Horlicks product range consists of Traditional Horlicks, Horlicks Light Instant and Horlicks Light Chocolate Instant.

*223 Quantitative Face to Face Interviews with Regular Horlicks Consumers


Zeus Attends Women of the Year Awards

Team members from the agency had the chance to meet some of the UK’s most inspirational women at the highly anticipated and star-studded Women of the Year Awards recently held at the Hilton Birmingham Metropole.

As guests of our client Emma Elston MBE, we were treated to a fantastic event, which celebrated top achieving women across various industries. And poignant moment came with a very special tribute to the Women of the Royal Air Force in their Centenary year, who were honoured with the Women of Achievement Award.

Sally Preston, founder and Managing Director of global, award-winning, snacks and meals brand Kiddylicious, won the Business Woman of the Year award.

Fiona Allan, Chief Executive and Artistic Director at the Birmingham Hippodrome and finalist for the Business Woman of the Year award was presented with the Jaguar “Woman with Edge” Award, for defying convention and showing edge in a transformational way within her business life.

Lastly, a Special Recognition Award - on the centenary of 1918 suffrage act, was dedicated to the Women of the Suffragette Movement.

Vocal group D-Day Darlings entertained the 600 plus guests, and inspirational speeches ran throughout, with speakers including British actress Sally Lindsay and Dr Helen Pankhurst, great grand-daughter of Emmeline Pankhurst.

Many congratulations to all winners!

 


Zeus Celebrates Levi Roots Campaign Success!

The agency is celebrating its highly successful campaign for the national launch of the delicious Levi Roots Caribbean Snack Pots!

The Zeus PR team was tasked with getting the tasty treats in front of major national newspaper titles, glossy magazines and influential bloggers to secure coverage across a range of platforms.

We created and issued an exclusive Levi Roots gift hamper which included the full snack pot range; Reggae Reggae Noodles, Levi’s Curry Noodles, Caribbean Coconut Rice and Rasta Pasta, which had all been developed in conjunction with Levi Roots in his ‘rastaraunt’ kitchen. The hampers were sent to the journalists and bloggers, giving them the opportunity to review each of the lunchtime treats!

So far, we have had a fantastic response to the Levi Roots Caribbean Snack Pots, with national coverage in The Sun, The Daily Mirror, The Daily Express’ Sat Mag, The Daily Star’ TV Life, Veggie Magazine and upcoming coverage secured in HomeStyle, Sorted, Woman, Health and Wellbeing and many more!

Working closely with manufacturer, Aimia Foods, the agency also developed a trade press campaign for B2B publications, announcing the launch of Levi Roots Caribbean Snack Pots by Aimia Foods.

Excited by the partnership, the news was featured in multiple trade publications including, The Grocer, Convenience Store, FMCG Magazines, Food & Drink Business Europe, Just-Food, Food & Drink Technology and Talking Retail.

Bloggers and influencers have also shown their love towards the Levi Roots Caribbean Snack Pots, with many posting photographs on social media and curating reviews on their blogs!

Take a look at some of the editorial we have secured so far:

The Sun

The Veggie Kitchen

Food and Baker

Food & Other Loves

Happy Healthy Tash

Convenience Store

Food Manufacture

Food and Drink Business Europe

Talking Retail

FMCG Magazine

Food & Drink Technology

Just-Food