IEG EMEA board members pictured with the Taylor MK4 Continental Container

Zeus PR Appointed by Impact Environmental Group

Following a group-wide tender process, Zeus PR is incredibly proud to have been appointed by IEG EMEA, a division of the Impact Environmental Group with operations situated strategically across the US and the UK.

The agency will now support the entire organisation, including all four trading brands, working closely with the IEG EMEA board, including Managing Director David Williams who heads up the board, and Commercial Director Pete Dickson, to formulate and develop a reputation-building PR and content strategy.

The appointment follows hot on the heels of the IEG EMEA’s substantial expansion in 2023. Last year saw two further UK acquisitions cementing the group as a global waste industry category leader, as UK Container Maintenance (UKCM) and Capital Compactors and Balers (CCL), joined Container Components Europe (manufacturer of Duraflex lids), and Egbert H Taylor to sit within the IEG EMEA’s portfolio of aligned industry-leading brands.

 Anthea Fosti Managing Director of Zeus PR comments: “We will be showcasing IEG EMEA’s impressive service offering as the leading European operator in the provision of waste and recycling products and service solutions, and we are very much looking forward to working closely with the group and the four individual business centres on this far-reaching brief.

“We have already enjoyed a 10-year partnership as the retained PR provider for UKCM, and following their acquisition by IEG EMEA last year, we were very pleased to be invited to tender for, and subsequently be awarded, the group-wide brief.”

Pete Dickson, Commercial Director at IEG EMEA states: “‘As we develop the IEG EMEA brand and its recognition, a positive and creative PR partner is essential. On the back of its impressive work for UKCM over the last decade, we are pleased to have partnered with Zeus PR; and look forward to working with Anthea and her team.”

Founded in 1999, IEG as the parent organisation headquartered in Elgin, Illinois has rapidly grown into a global environmental products and services business, providing a comprehensive suite of new and replacement products for waste containers, collection and compaction equipment, and waste transportation equipment, and it is ambitious to expand IEG EMEA further where synergistic opportunities can enhance their customer value proposition.

The EMEA division, as with the wider global IEG organisation it resides within, plays an important role in the pursuit of a circular economy, providing products and services to the global waste and recycling industries. The business is a procurer of top-quality materials and a key advocate for sustainability, whilst maintaining competitive prices.

 


Turning up the Heat for Nolte Küchen

Zeus PR has been appointed by Nolte Kitchens UK, the UK arm of leading German Kitchen Brand Nolte Küchen to support its ambitious growth plans.

After winning a competitive tender, the PR agency will be establishing the UK press office for the brand, and undertaking an energetic content-led PR campaign.

Zeus PR is tasked with building the brand’s reputation with a far-reaching national consumer press and influencer strategy. This will be twinned with trade media outreach to promote Nolte Kitchens UK dedicated contract kitchens division that serves both boutique housing projects and large-scale developments.

Nolte Kitchens UK, headquartered in Wilmslow, Cheshire has 15 showrooms nationally in premium high street locations including a flagship store in Westminster, London, and further UK expansion is imminent.

Its parent company Nolte Küchen has a rich history dating back to 1958 and has been voted Germany’s favourite kitchen brand for five years running. The company manufactures at their plant in Germany over 900 kitchens a day and exports to over 60 countries.

Nadine Rowley, Digital Marketing Manager states: “It’s a hugely exciting time for Nolte Kitchens UK. We have big plans for the next 12 months that will allow us to further enhance the presence of Germany’s favourite kitchen brand in the UK retail market, and I’m confident Zeus PR will play a critical role in that growth.”

Anthea Fosti, MD of Zeus PR comments: “The sheer quality, innovation, exacting detail and stylised lines that Nolte Küchen has introduced is totally unique to the UK market. This coupled with the unrivalled design service and the standout, luxury showrooms in the landmark locations across the country, gives us a compelling brand story, and one which we are excited to tell.”

www.nolte-kitchens.co.uk/


Zeus PR Appointed for Another Aimia Foods Brand Launch

Following hot on the heels of supporting longstanding client Aimia Foods with Bubbleology’s debut into grocery, Zeus PR was excited to be enlisted for the eagerly awaited launch of Isovibe!

Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide.

Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & Lime, and Mango & Passionfruit exclusively online on Amazon, the new Isovibe range delivers a protein fix in a more fun and flavoursome way for shoppers than ever before.

Made with fast-absorbing, hydrolised whey protein isolate and developed using real fruit powders, Isovibe Clear Whey is bursting with flavour and high in protein at 22g per serving, with only 93 calories and 0% sugar.

The range has been developed to support health, happiness and well-being, providing a fresh way for consumers to hit their protein goals and give their day a much-needed boost.

Drawing on its extensive experience, the agency’s specialist consumer PR team has been hard at work supporting the launch, fulfilling several sample requests from national newspapers, health and wellbeing titles, women’s lifestyle publications and more, with multiple media reviews pending.

Alongside this, the agency is running a targeted trade PR campaign to generate visibility for Aimia Foods’ launch amongst industry press, and is celebrating early results with coverage achieved in titles including Retail Times, Field Marketing, Kam City, and FoodBev Media.

Bolstering the media outreach, Zeus PR has also been tasked with other exciting PR activations including securing major brand partnerships to extend reach - watch this space!

If you are a member of the press and would like to sample Isovibe for a review, please contact scarlet@zeuspr.co.uk.


Clear Start Accountants Office

Building Visibility for Clear Start Accountants

When Fiaz Ashraf, CEO of the AFA Group, approached us to be the retained PR partner for his business Clear Start Accountants, we were delighted to welcome our new client on board.

Similar to many other B2B brands we support, Clear Start Accountants is a successful company and growing, however they were keen to invest in their brand and support accelerated growth by communicating the features and benefits of their services and showcasing the phenomenal results they are achieving for clients.

With an employee base of over 150 people, and operating from its state of the art, contemporary headquarters in Universal Square, Devonshire Street North, Manchester, as well as from its offices in Stockport and Canada, Clear Start Accountants offers general accountancy services for sole traders and smaller firms, such as HMRC returns as well as its pioneering, tech-enabled, personal budgeting service for both business and private individuals.

Clear Start Accountants has helped countless consumers and small businesses in reducing their living costs, with the assistance of their bespoke client software ‘Client Master’.

For Clear Start Accountants, we have built a PR and digital marketing strategy to maximise multi-channel exposure, across traditional and online platforms, building the company’s reputation and supporting their SEO, with high quality editorial content placement and link building.

From news-based press releases promoting key company developments, and establishing and managing a podcast series, to writing award entries and supporting the company Linkedin feed, Zeus PR is proud to support the business in generating vital 360 exposure. The initial results of which we were honoured to share at Clear Start Accountants’ first major company conference recently.

The results speak for themselves with over 55 items of media coverage secured over the six-month campaign timeline so far and six insightful podcast episodes recorded. In the last 90 days, Clear Start’s social media interactions have also been bolstered; there has been a 50% increase in unique visitors to the company’s LinkedIn page, and page views are up almost 40%.

For an initial conversation on how we can support your brand, contact the team.


Fabulosa Results!

With still three weeks of the year left, the Zeus PR team is already celebrating yet another phenomenal year achieving record results for their longstanding client, Fabulosa.

Working in close partnership to apply their expertise, the B2B and consumer PR teams have enjoyed supporting the fragrance-led home and lifestyle brand for the third year running, by securing significant and widespread coverage through promoting key product launches, overseas milestones, landmark distribution announcements and much, much more.

Managing Fabulosa’s award entry programme has also remained a main pillar of the campaign throughout 2023. Zeus PR has researched the relevant major trade and business awards and drafted compelling entries on Fabulosa’s behalf, resulting in a long and impressive line of highly prestigious winner and finalist accolades for the business.

As if achieving this valuable industry recognition and securing ample coverage across national consumer titles, key trade publications and leading business news platforms week in and week out wasn’t enough, the agency has also continued to play an integral role in amplifying Fabulosa’s social media presence throughout 2023. Through a highly effective and prolific influencer and celebrity gifting programme, Zeus PR has generated extensive organic social media content for Fabulosa, with a key highlight being Love Island star Faye Winter taking to her Instagram stories to share photos of her Fabulosa hamper with her 1.2 million followers!

Not only this, but Zeus PR has also assisted Fabulosa with its objective of continued expansion into Europe, by targeting European ‘cleanfluencers’ to build the Fabulosa fan base overseas.

Also supporting the growth of Fabulosa’s Instagram channel, Zeus PR has forged over 40 partnerships for the brand throughout 2023 with iconic household names such as Henry Hoover, Russell Hobbs, Nutribullet, Batiste, Piccolino’s and Away Resorts.

If you are interested in finding out how we can support you and propel your brand into the limelight with a highly effective PR campaign, please get in touch.


B2B PR for BDL

Building B2B Brands... On a Roll with Bearings and Drives Ltd

At Zeus PR we are well-versed in working with a vast range of business-to-business brands across a whole host of industries, including those with a highly-specialised offering targeting a niche market.

When the leading, Cheshire-based MRO supplier and distributor Bearings and Drives Ltd secured exclusive UK distributorship for an industry-leading product, strengthening its offering and position in the market, Zeus PR got to work embarking on a hard-working B2B PR campaign to maximise awareness.

As a new client with a pioneering new offering, first and foremost it was important to gather all of those much-needed assets ahead of the launch. The agency booked and briefed a photographer for a shoot at the client offices, capturing images for the website, social media and media outreach, and made the website content revisions required, adding and re-formatting pages to include details of the exclusive product.

To generate visibility amongst the target audience, over the campaign timeline to date the Zeus team has secured regular news placements in print and on digital media websites to profile BDL. Kick-starting the press release programme was the launch of the CeramicSpeed Insulate offering, exclusive to the business - the story garnered a wealth of media interest, with over 20 items of coverage secured across key trade titles such as Bearing News and Food and Drink International, and regional business media.

Opportunities to place editorial feature content and expert comments have also been secured in abundance, with the powerful media exposure asserting BDL’s authority in the industry and promoting the innovation behind the CeremicSpeed offering. The PR agency liaised closely with the editors of target media titles to negotiate opportunities, working with them to develop feature ideas and identify upcoming themes. Throughout the course of the campaign so far (9 months to date), Zeus PR has placed features in print and digital titles on a monthly basis.

Recognising that nothing offers greater endorsement than happy clients, at Zeus we like to leverage this by sharing successes and showcasing client products with in-depth case studies. Following introductions from the BDL Directors, members of the agency team spoke with the firm’s clients to learn more about the technology in action and the significant ROI delivered. After interviewing the client and soaking up the knowledge, the agency drafted the case studies for website content and to re-purpose for press release content.

Additionally, case studies can be used to substantiate award entries; with a compelling entry drafted and submitted by the agency, also showcasing the innovative offering and first-class service, Bearings and Drives Ltd secured a coveted shortlisting for the Supplier of the Year award at the AEMT awards – a market-leading trade association!

For many of our B2B clients here at Planet Zeus, we manage their company LinkedIn feeds, with BDL being no exception to this. To amplify company news and successes, Zeus has been quick to share fresh links to media placement, while also driving interest and enquiries for the key service and product areas.

To find out more about building the reputation of your B2B brand, get in touch with the team.

 


Bubbleology kit

A PR Launch for Bubbleology's Debut Into Grocery

Zeus PR was delighted to play an integral role in the hotly anticipated launch of Bubbleology, the UK’s first bubble tea grocery range!

The much-loved bubble tea drink, which has been introduced to grocery by Aimia Foods under a brand license agreement, is now on shelves in the form of two mixology kits and two single-serve packs. Consumers can choose from passionfruit and raspberry fruit teas with popping boba pearls, or taro and brown sugar milk teas with caramelised tapioca pearls. Quick, easy and fun to prepare, each flavour has been developed to recreate the Bubbleology experience in the home.

Working in close partnership with Aimia Foods and Bubbleology, Zeus PR executed a prolific trade media programme, generating significant exposure for the launch by securing multiple items of coverage amongst major grocery and retail sector publications (including The Grocer and A1 Retail).

This was amplified by the agency’s hard-working and high-impact influencer campaign, which generated consumer awareness and a flow of organic social sharing from over 20 highly relevant influencers to create excitement ahead of the nationwide launch. Celebrations were afoot when combined social reach from influencer sharing reached 400k, and carried on climbing!

If you are interested in finding out how we can support your product launch with a highly effective PR campaign, we’d love to chat with you. Please contact anthea.fosti@zeuspr.co.uk.


Zeus PR Expands B2B Portfolio with Five New Clients

Zeus PR is celebrating its appointment by five leading national, award winning business service providers.

These include food safety, health and safety and fire safety specialist Shield Safety, retail solutions design, manufacture and installation business Silverpoint, MRO supplier and distributor Bearings & Drives business consultancy Strategi Solutions, and accountancy firm Clear Start Accountants.

The agency is working with each client to build their reputation in their individual target sectors, primarily with news placement and sharing valued industry commentary as experts in the field.

Anthea Fosti, Founder and MD at Zeus PR says; “The five businesses operate in varying sectors, but all share the distinct similarity in that they are pioneers and highly innovative in their approach to servicing their respective markets. It is a pleasure to work with each of the clients to share their unique insight and very many successes.”


Find your Happy Place! A Major PR Campaign for Horlicks

The Zeus PR team has been busy supporting iconic British brand Horlicks with the PR launch for its latest national consumer campaign!

With its new campaign, Horlicks seeks to encourage consumers to take a step back from the rush of everyday life and find a moment of calm – aided by an indulgent mug of Horlicks.

With the busy pace of a modern lifestyle, it can be difficult to remember to slow down, relax, and take a moment to ourselves when we really need it.

All too often we are juggling many responsibilities, both personal and professional, and carving time out from the rush of everyday life to unwind and reset doesn't always make it on to our to-do list.

Something as simple as hitting the pause button in between virtual meetings from the home office, taking time for a much-needed catch up with a loved one or savouring a calm moment in the garden with a delicious, comforting mug of Horlicks can be all you need to find your Happy Place.

Go to your Happy Place with Horlicks, anytime, anywhere.

Following on from the huge successes of several expertly executed campaigns and new product PR launches for Horlicks to date, the agency has been supporting the brand with it's 'Happy Place' campaign through several exciting PR activations including major brand partnerships to extend reach, placement of editorial promotions to generate exposure in key target publications, and securing wide-spread sampling opportunities to amplify campaign messaging.

If you are interested in finding out how we can support your brand with a highly effective PR campaign, we’d love to chat with you. Please contact anthea.fosti@zeuspr.co.uk.


WaterBear Music College Education PR

Hitting the High Note for WaterBear Sheffield

As the pioneering college of music WaterBear prepares to open the doors to its second campus in September 2023, building on the success of its inaugural college in Brighton, Zeus PR has been busy working closely with the passionate team to support the college’s ambitious expansion plans.

Most recently, members of the Zeus team headed over to Yorkshire for the hugely successful WaterBear Sheffield launch event, held at the new state-of-the-art facility.

The agency generated a significant amount of pre-event media coverage, majoring on several press stories to maximise exposure for the hotly-anticipated occasion. On the day, the Zeus team pulled out all of the stops for our pioneering client – with interest from a key TV broadcast channel and film crews pushed for time, Zeus PR stepped in and captured footage of the ceremonious ribbon cutting on an iphone, sending to the media contact to secure prime time BBC News coverage.

A culmination of hard work by the passionate WaterBear team has created an unrivalled learning space for students keen to embrace WaterBear’s unique ethos of building a long-term, sustainable career in the music industry. Over 250 enthusiastic attendees passed through the doors for the event to enjoy an afternoon of live music and networking, including the Lord Mayor of Sheffield, industry partners, tutors, offer holders, parents and those interested in finding out more about the many BA and MA courses on offer.