Celebrating Massive Campaign Success for Horlicks

Horlicks indulgent chilli-chocolate mousse or Horlicks chocolate maltini anyone?

We loved every minute of supporting our iconic client Horlicks with their recent recipe book launch. And delivering an impressive ROI of 1322% on budget, with a massive reach of 6 million was the icing on the (Horlicks!) cake.

The much loved nostalgic malted milk brand Horlicks, published Moments to Share, showcasing ways it can be used as a secret ingredient in many delicious recipes. Proving the popular drink isn’t just for bedtime!

The book includes delicious puddings such as the Millionaire's Shortbread Cheesecake or the Showstopper Banoffee Pie, along with lunch and dinner ideas including Welsh Rarebit and Fish goujons.

The recipe book is available to download free here

Horlicks has been the nation’s favourite malted drink for over 145 years; the brand has fuelled soldiers through two world wars, warmed explorers on polar expeditions and fuelled Olympic athletes. It is enriched with 14 vitamins and minerals; so not only is it deliciously comforting but it aids in overall nourishment.

Horlicks is high in vitamins C, D, B1, B2, B5, B6, B12, folic acid, niacin, biotin, calcium and zinc and a source of vitamin E and iron.


Delivering Awareness for Beelivery

Zeus PR has been appointed by Beelivery.com, the largest UK ‘on-demand’ grocery business, to build their media profile, driving consumer awareness and trial.

Established in 2015 for people with limited mobility, or for those who simply appreciate the convenience and quick turnaround of a grocery delivery, Beelivery has, and is continuing to be the ideal solution for these unprecedented times, with 15,000 registered drivers on hand to deliver groceries straight to your door within 90 minutes.

Lee Parkinson, Beelivery CEO and Co-founder explains: “When a customer orders, we aim to find them a driver within one mile or their address. The drivers visit the closest supermarket or convenience store to them to purchase the products, and they can visit any shop. This means that the distance between the driver, the shop and the customer is kept to a minimum, making our service the fastest possible for quick delivery.

“In recent, demand has massively increased as our drivers offer and invaluable service, supporting families and individuals who are unable, or trying to limit the number of times they leave their homes, to go grocery shopping.”Beelivery offers a wide range of products from fresh and frozen meal staples such as meat, fish, bakery items, pantry items, vegetables and fruit, to snacks and alcohol, and home cleaning products.

Yazan Bin Mohammad Chairman and Co-founder says: “Due to our unique logistics model, with immense network of localised drivers, we operate the largest nationwide service of this kind, supporting cities, towns and villages UK-wide with delivery of grocery essentials, as well as other confectionary and snacking items. To be of additional assistance at this time of self-isolation, we have expanded our delivery fleet further to ensure that we meet the vastly growing demand.”

The service is easy to use. Simply register for an account on Beelivery.com or download the Beelivery App from the App Store or Google Play. There is a minimum order value of £12.00, and delivery is from £1.99.

The Beelivery team is available to process orders Monday to Friday: 7am to 2am, Saturday: 7am to 2am and Sunday: 8am to 10pm throughout the UK, with 24 hour delivery in London.


Supporting Zoflora’s Heavyweight Campaign Launch

Zeus PR was thrilled to support our long-standing client Zoflora, the UK’s leading disinfectant brand in launching to the media ‘We’re All One Big Beautiful Home’, a heavy-weight, feel good campaign, which premiered on 30th May, airing with primetime 60 second slots across ITV, and commencing with a Britain’s Got Talent ad break.

The creative and strategy for this fully integrated, emotively-charged campaign, was  developed and produced by Quiet Storm in response to insight showing the rise in the priority of home hygiene, as we strike to keep our environments safe for our loved ones.

Zeus PR has supported the integrated campaign with a hard-working media relations programme, as well as community outreach activity, supporting those groups adversely affected. To date, 22,564 bottles of Zoflora have been given to deserving groups and individuals, including NHS staff members, The Hygiene Bank and food banks.

Alongside everyday household cleaning, many have adopted curious new routines of disinfecting the things we touch regularly or bring into our homes from outside, such as keys, food packaging, door handles and light switches. The campaign celebrates our common cleaning habits and the sense of support, community and togetherness brought about by the recent pandemic. The creative also highlights some of the comedic everyday situations experienced when our homes quickly became a primary location for work, education and online socialising.

Sarah Fozzard, Head of Home Hygiene at Zoflora explains: “We are excited to showcase how Zoflora is helping to keep Britain protected, connected and uplifted as we all go through these unprecedented times. The nation is in love with cleaning, and Zoflora can offer users a hygienic and welcoming space for all of us, where we can feel safe and comfortable. This is Britain now, one big beautiful home at its best, pulling together and helping each other.

“We are keen to harness our brand equity and much-loved heritage to recognise and celebrate this coming together - for us all to feel proud of how we are protecting and inspiring each other, finding joy in the little things and each other’s company. We are also celebrating those that are keeping us going in this period, including healthcare workers, farmers, delivery drivers and our own production team in Huddersfield who have worked tirelessly to keep our products in good supply.”

Sarah continues “Using actual content supplied by real people in everyday homes and workplaces, we will show an authentic view into Britain today, demonstrating Zoflora’s important role in keeping homes protected and energised with our beautiful fragrances.”

Behavioural planning agency Total Media, brought the creative direction to life, using behavioural insight to reach Zoflora’s target audiences with TV, radio and publisher activity. By launching with longer length TVC and content led formats – handpicked for maximum impact - the agency will initially educate the audience, positioning Zoflora as a helpful and supportive brand that is there for customers during the current crisis.

Digital targeted the core audiences, reaching them at times when their mood is elevated via sentiment targeting, reinforcing the positive association with Zoflora at this time. Total Media is supporting Zoflora with programmatic activity to drive reach amongst audiences and beyond, imperative for driving awareness of the messaging, and will combine this with Spotify and Teads activity, enabling the brand to build on the frequency of TV and radio ads in contextually relevant and positive environments.

Brand communications agency, Mosquito launched Zoflora’s new web platform to coincide with the creative campaign launch. The site will provide the destination for viewers of the creative touchpoints to discover the beautifully fragrant world of Zoflora, whilst bringing e-commerce to Zoflora's web presence for the first time, enabling an omnichannel experience from activation to purchase.

Mosquito will also drive campaign messaging across the brand's effervescent social media channels and hugely successful influencer programme, to reach new audiences while continuing to build and engage Zoflora's loyal online community. Fans can expect record-breaking social content which will build on the theme of community connection, coupled with Zoflora's launch across new social channels, including TikTok.

With almost 100 years of home hygiene experience, Zoflora is the UK’s favourite disinfectant, keeping the family safe from harmful bacteria and viruses, whilst eliminating odours and bringing beautiful, long lasting fragrance to homes.

Zoflora has an extremely loyal customer following with over 4 million households buying the brand. It is available in 3 pack sizes and comes over 20 fragrance varieties, including popular seasonal limited editions.

The iconic brand has been on a growth trajectory for over a decade, driven by exciting fragrance launches and engaging consumer campaigns. The latest industry figures from Kantar Worldpanel*, reveals it has achieved 50.8% market share by value, and growth of 24% vs last year - consolidating its position as the UK’s number one liquid disinfectant brand* with growth continuing to soar.

Independent retailer data** shows that not only is Zoflora growing exponentially, it is also the main driver of growth within the antiseptic and disinfectant category (+60%**) and a significant footfall driver, with the brand gaining considerably younger shoppers than the category average, as well as attracting shoppers from more affluent categories.

Visit Zoflora.co.uk for further details on the product and brand history.

References

* Source: Kantar Worldpanel 52 22/03/2020

** Zoflora Customer data 2018


Blooming Marvellous

If you are a parenting, health or features writer, we are excited to share news that we are managing the PR for two fabulous baby and toddler brands, and are here to assist you with relevant features!

The agency is managing the PR brief for Metanium – a specifically formulated range of products to cover every stage of nappy rash, helping keep parents and babies as happy as can be. So from changing bag basics to tried and tested reviews, we would love to hear from you…..

What’s more we are also fully on hand to support you with your childhood cough articles. We are pleased to be working with leading cough mixture, Tixylix. Its specifically formulated cough syrups for children aged 3 months to 5 years, helps soothe and relieve the symptoms of children’s dry and tickly cough. The Tixylix range offers three tailored products to suit each phase of a child’s development, each with a subtle blackcurrant flavour. All cough syrups can be taken alongside children’s paracetamol.

We’ll be reaching out to you all, but do get in touch if you have anything we can assist with……


Celebrating Another Highly Successful Project - 2019 Women of the Year Luncheon & Awards

The Planet Zeus team enjoyed every minute of its role as PR partner in this year’s prestigious Women of the Year Luncheon and Awards.

The glittering occasion, which took place a few weeks ago at the Hilton Birmingham Metropole, was an extraordinary celebration of female achievement.

Over 550 guests came together to promote the #ThisIsMe theme across the social and business community, with 2018 X-Factor contestants, LMA performing to launch the Awards.

The Planet Zeus team was extremely proud to be selected to manage the media and influencer relations for the event, securing significant print and digital press coverage, as well as attendance from top names such as ITV2’s Love Island star Alexandra Cane, who shared the occasion with her 1.3 million Instagram followers!

The 2019 Business Woman of the Year Award went to Jennie Johnson MBE, founder and CEO of Kids Allowed. Jennie was shortlisted from over 500 nominees, for her incredible ambition and proven track record in growing an award-winning chain of nurseries.

The Freeths Woman with Edge Award was presented to Debbie Francis, Managing Director of Direct Rail Services from Warrington. This new accolade was introduced this year to recognise courageous, female business leaders who have demonstrated the courage to make significant changes in their industry.

Debbie demonstrated the resolve to challenge and make a real difference in a male-dominated industry, and has consistently strived to develop the skills and attitudes of others.

There wasn’t a dry eye, as the prestigious Woman of Achievement award was dedicated to the Women of Grenfell for the work done to support the Grenfell community since the tragedy in 2017 which claimed 72 lives.  Representatives of the Hubb Community Kitchen and Justice for Grenfell accepted the Award, which proved a very a humbling experience indeed to all those in attendance.

A special commendation was awarded to Dr Nnenna Osuji, Deputy Chief Executive and Medical Director at Croydon Health Services NHS Trust for exemplary services to medicine.

Much loved actress Sally Lindsay inspired attendees with her keynote speech, and guests enjoyed a bespoke, three course menu of culinary delights created by the exceptionally talented trio of 2019 MasterChef finalists, Irini Tzortzoglou, Delia-Maria Asser and Jilly McCord.

Zalena Vandrewala, a Director of Women of the Year Luncheon & Awards said, “I would like to congratulate all our finalists and send our gratitude to everyone who attended and supported this year’s fantastic event.

In the 37 years that we’ve celebrated the Women of the Year Luncheon & Awards, our honorees have redefined success on their own terms. This year we welcome three new women into the alumni who, like the honourees before them, are using their chosen profession and ambition to push our culture forward.”

Joining Planet Zeus as event sponsors were Natwest, Freeths LLP, Gordon’s Premium Pink Gin, Pertemps, Aston University, Strategi Solutions, Equistone, Boodles and Planet Zeus. Monies raised at the event were donated to two charities - The Prince’s Trust: Women Supporting Women Initiative and Elle for Elle.


Zeus PR appointed as key PR Sponsor for Women of the Year, 2019

We are thrilled to announce that we have been appointed as the key PR sponsor for this year’s prestigious Women of the Year Luncheon and Awards, tasked with creating a strong level of awareness and positioning the event as the UK’s number one celebration of female achievement.

The Women of the Year Luncheon and Awards shines a light on the achievements of women in business and recognises excellence among those who strive to make a positive difference.

This year’s Women of the Year Luncheon and Awards will take place at the Birmingham Hilton Metropole on Friday 25 October and will raise funds for two chosen charities – The Prince’s Trust: Women Supporting Women Initiative and Elle for Elle.

Zalena Vandrewala, chair of Women of the Year said: “The team at Zeus has really taken the time to understand our objectives and recognise the achievements of female trailblazers from across the UK. We have every belief that this will be a long and fruitful working relationship.”

For more information visit https://www.womenoftheyear.org.uk/


Flyaway Success for Travel PR Campaign!

Here at Zeus PR, we are excited to celebrate great results for our client, leading online travel agency, Teletext Holidays.

Since being appointed by the iconic brand back in December, we are loving every minute! By utilising our travel expertise, we have consistently secured substantial weekly coverage in key national newspapers, averaging 4/5 national news pieces each week. Major titles include The Sun, The Sunday Mirror, The Daily Express and The Sunday People. Check out this impressive, full-page round up of all-inclusive deals, secured in The Mirror online, and this  I News article to find Teletext Holidays in the 30 best summer holiday deals.

Celebrity partnerships are also on the agenda for team Zeus. Recently, we enlisted TV presenter and travel & property specialist, Laura Hamilton as a brand ambassador for the iconic online travel agency.  To generate awareness and excitement, Laura and her family were sent on holiday to the stunning Amathus Beach Hotel Limassol in Cyprus, where she shared her trip to her following through daily posts and stories. Laura’s prolific social sharing grabbed the attention of major news outlets- including The Express! Find the article here.

We have also achieved significant business news flow in key travel trade print and digital titles, reinforcing their positioning as a major UK online travel agency.

More exciting times are ahead, so watch this space for seasonal campaigns, TV exposure on popular programmes and high-profile press trips with national travel editors!

At Zeus, previous successes include profitable TV sponsorships, whereby our clients have received prime time TV exposure with full verbal and visual branding. With Teletext Holidays, we have been able to maximise long-standing relationships with contacts in the travel industry to drive press and digital coverage.

Teletext Holidays is one of the UK’s leading travel companies providing great-value beach and city breaks to thousands of destinations worldwide. With over 25 years’ experience in the industry, Teletext Holidays strives to provide valued customers with a fantastic range of destinations, hotels, airlines and transfers, for the best possible prices. All holidays, flights and hotel deals are TTA and ATOL protected, so customers can book with confidence.

For more information about Teletext Holidays visit: www.teletextholidays.co.uk

 


Team Zoflora Celebrates

It was a big night for team Zeus at the Drum Marketing Awards last week, as we celebrated with our partner agencies Mosquito Digital and Network Design, after our client Zoflora was highly-commended as ‘Emerging Brand of the Year’!

Following a successful collaborative approach, Zoflora was recognised for its significant growth and strong brand presence. The iconic household brand has energised and empowered consumers, bringing younger users in and developing a new trend for cleaning.

Zoflora has consolidated its position as the UK’s number one liquid disinfectant brand, benefitting from a very substantial 22% like for like annual growth! The national brand we all know and love now commands 41% marketing share of both sales and volume of the growing £40.6m UK liquid disinfectant market.

A key PR highlight contributing towards the much-coveted acknowledgement was Zoflora’s inaugural presence at Crufts 2018. To generate press interest from the national media and to maximise Zoflora’s exposure, the Zeus team enlisted ex-EastEnders actress Jacqueline Jossa to attend the stand on press day. Through managing a high-impact press photocall and instigating a hardworking media relations campaign, impressive coverage was achieved with a total combined print and digital media reach of 104,992,211. The press campaign featured in eight national publications including the Daily Mail, Daily Express and Daily Mirror, with the brand’s key messages achieving significant reach into a wider audience.

We also enlisted Jacqueline to share her Zoflora experience on her social media feeds, including a video to her Instagram followers which featured in the national press.

During the high-profile Drum Marketing Awards ceremony, Zoflora was additionally recognised as a finalist in the category ‘FMCG Brand of the Year’.

Throughout the four years working with Zoflora we have celebrated numerous successes and achievements, supporting the brand with a hardworking PR campaign delivering significant exposure and consumer engagement.

Visit our news page to read more about our recent exciting projects with Zoflora!


Zeus Supports Englana’s Celebrity Launch

The Zeus team headed to London with client, Englana a luxury lifestyle brand, to support their latest press launch at The Ivy Soho Brasserie.

The launch provided the British lifestyle brand with the opportunity to unveil their new partnership with international supermodel, Jodie Kidd and to showcase their exclusive new ranges, The Mono and The Victory, to key journalists and bloggers.

The agency were on hand throughout the day to share live social media updates, Instagram stories and behind the scene shots, revealing the partnership to the brands loyal following.

The event was a huge success, with all attendees thrilled to find out more about the collaboration and the brand.

Subsequent news coverage was secured on Retail Times, Diary Directory and Tempus Magazine.

On the day a number of speeches took place providing the journalists with an insight into the brand and celebrity ambassador.

Jodie commented, “Englana®’s stunning collections are inspired by the Shropshire landscape; I’m a country girl at heart, and love the rich connections this brand has to nature and the British countryside. In each and every item, you can see the love and attention to detail that has lavishly gone into creating the beautifully crafted items.”

Jodie is currently working with Englana to create a collection in her own colour choice, selecting a rich maroon shade for the leather, with vibrant teal stitching.

Englana also showcased premium, design-led home accessories such as The Willow Collection of baskets – handcrafted in Somerset, using centuries old techniques and the local Somerset willow that is famed worldwide. The brand also had samples of their luxurious Merino wool blanket & throw ranges which are made in an old English mill using traditional skills and modern techniques, alongside beautiful cushions, available in a choice of contemporary and heritage patterns, all produced in the mills in England.

To find out more about Englana visit: www.englana.com


A Success for Zoflora!

Zeus PR is celebrating a fantastic campaign result, after attending Crufts for the second year running with client, Zoflora, the leading disinfectant brand.

This year, the agency worked alongside Zoflora to book actress and model, Jorgie Porter and her dog Lady, to launch the latest pet-friendly fragrance, Fresh Home ‘Green Valley’.

The overall campaign was a huge success, the Zeus team generated excitement, whilst raising awareness of Zoflora’s attendance at the prestigious show through a high-impact photo call. Coverage was secured in The Sun, Mail Online and the Express & Star, alongside other trade and regional titles. The national media also sparked an interest in social media posts shared by Jorgie Porter, as she documented her Crufts trip throughout the day to her one million followers.

On the day, the star also unveiled the Zoflora Fragrance Trail, an immersive experience which comprises of a feature wall adorned with exquisite fantasy flowers including daffodils, lavender, roses, hydrangeas and greenery, complete with a giant Green Valley bottle and floral waterfall. The spectacular display dispersed the fresh and delicate floral fragrance notes of Fresh Home Green Valley, including elements of crisp green leaves, and fruity apples, combined with a bouquet of wild flowers including mountain pansy and buttercup.

The iconic household brand welcomed visitors to experience the magic of their beautiful fragrances and enjoy entertainment from Indie, the famous dancing dog. No stranger to performing, Indie was crowned the winner of ITV’s ‘That Dog Can Dance’, in addition to auditioning for Britain’s Got Talent.

Not forgetting its four-legged guests, Zoflora pampered the visiting pooches with a ‘Dog Bar’, to help their canine visitors relax and hydrate.

Established for almost 100 years, Zoflora is the UK’s number 1 disinfectant, find out more about the iconic brand at www.zoflora.co.uk

Containing patented malodour technology, Zoflora’s range of Fresh Home Odour Remover and Disinfectant has been tested against pet-specific odours including vomit, urine, excrement and that horrid ‘wet dog’ smell. The fragrances within the range are specially developed to be kind to pet’s delicate noses.

Zoflora Fresh Home range also kills 99.9% of bacteria and viruses including Bordetella Bronchiseptica (a cause of kennel cough in dogs, 'snuffles' in rabbits and respiratory disease in cats), Campylobacter Jejuni (diarrhoea in dogs and humans) and MRSA (antibiotic-resistant infections in dogs, cats and other pets), as well as Streptococcus equi (Strangles in horses).

It is also effective against other common household bacteria including E.coli, Salmonella, Listeria, Influenza – Type A (H1N1), Human Herpes Virus, Rotavirus and Respiratory Syncytial Virus (RSV).

As with all disinfectants and other household chemicals, ensure that Zoflora is used safely. When correctly diluted, Zoflora disinfectant may be used where most pets are kept. It will kill bacteria and eliminate unpleasant odours. Do not allow pets to lick or walk on newly treated surfaces. Keep them off the surface until dry. The product is not suitable for use in vivaria or other housing where reptiles are kept. Follow the on pack instructions on dilution and usage before using the product. Zoflora recommends that you always read the label and product information before use.