Building Creative Partnerships for Fabulosa

For our wonderfully disruptive, FMCG-lifestyle brand client Fabulosa, we love getting CREATIVE!

Each month, as part of our fast paced,  integrated strategy, to complement our media and influencer outreach campaign, we support the in-house team, with creative brand partnership development.

This sees the Zeus PR team scouring the social landscape for the most inspirational and cutting edge creatives to work with us to develop engaging content to amplify Fabulosa’s new range launches, and there are many!

In the last 6 months alone, we have worked with many wonderful artists and talented individuals in diverse fields from trainer customisation and balloon art to glassware art and nail art; we have relished each and every project and loved every minute of our involvement in bringing them to life.

A great example of this is play is the Sweet Feet collection – aimed at trainer enthusiasts. Fabulosa introduced a brand new range of premium shoe care products, delightfully fragranced designed to clean, freshen, protect, and sanitise whilst spreading that Fabulosa feeling. An absolute must-have for anyone keen on their kicks!

For the launch, the agency supported the in-house Fabulosa team with a photocall against an edgy urban skatepark backdrop and brought on board trainer customisation creative @Xtra.Customs (Instagram) who put her own fabulous spin on the launch with a Sweet Feet inspired design, sharing with her followers, and showcasing across the highly subscribed Fabulosa social feeds, to provide yet more exciting content for their army of fans.


ONTO More Success with Zeus PR

Zeus PR has been appointed by The ONTO Group - a leading tailored data management services provider to the education sector.

With an impressive roster of over 50 schools, The ONTO Group provides innovative business solutions to educational institutions across the UK and internationally, and the agency will be drawing on both its B2B and education sector experience to build the company’s profile further amongst its targeted audience base.

The content-led PR campaign will combine business news generation, case study story-telling and authoritative feature-led editorial placement, with a dynamic award entry programme, creating awareness and building the brand’s reputation in its sector.

Neil Gregory, Co-founder and Customer Success Director at The ONTO Group explains: “Since establishing the business three years ago, my Co-founder James Treacy and I, together with our incredible team, have had a phenomenal journey.”

“The pandemic brought a rapid demand for our services with many education clients initially requiring additional specialist support due to staff shortages. We are delighted that we have retained the vast majority of these schools and colleges who are now reaping the benefits of outsourcing their data management services and the significant cost saving that this can achieve.

“In working with Zeus PR we are excited to be taking our business to the next phase.”

Anthea Fosti, MD at Zeus PR comments: “The education sector has never been more stretched in terms of resources. There are enormous pressures on schools and colleges to deliver a first-rate education on limited budgets, and with reduced staffing. The ONTO Group has a proven and compelling offer, delivering efficiency and cost savings to its education clients and we are excited to help them share their story.”

Offering its school clients a variety of IT-based services, the ONTO team assists with specialist advice, reassurance and hands-on operational support. This includes onsite consultancy and training, timetable management, pupil analysis, exam arrangements, Power Bi and other data services.

In founding the group in 2019, James Treacy, with a strong track record in trading highly successful businesses, joined forces with Neil Gregory, who has extensive expertise in providing IT consultancy support for educational establishments.

The ONTO family work as a collective team to offer schools a personalised experience, by tailoring services to the needs of their education customers. ONTO understand how demanding the education environment can be and so work closely with schools to provide a supportive, effective relationship.

To find out more about The ONTO Group visit: www.theontogroup.com


Garden buildings PR

A Room with a View ... a PR Launch for a New Home Interest Brand

The Zeus PR team has been supporting with a national PR campaign, home interest brand Vita Modular, a visionary designer, manufacturer, and installer of modular, bespoke garden buildings, extensions and annexes.

With a distinctive range of exterior cladding finishes and architectural embellishments, Vita Modular buildings which are manufactured in the West Midlands, offer unrivalled solidity and durability with their trademark structural steel sub-frame.

The PR agency has been drawing on its vast experience in supporting home and interiors brands to launch Vita Modular in the UK, undertaking for the brand, content creation and generating relevant national media exposure in high end consumer lifestyle media, as well as specifier publications. Part of the agency brief includes an education element, promoting an understanding amongst home owners of the benefits of modular garden rooms, extensions and annexes.

Custom built and unique to each client with multiple customisation options, Vita Modular’s garden buildings provide much needed multi-functional space for a home office, bar, home gym, cinema room, music studio, kids zone and additional living or storage space; all whilst enhancing the aesthetics of your existing outdoor space.

Co-founder Edward Medd comments: “Our modular garden buildings, styled to reflect modern architecture, comply with all aspects of current UK building regulations, so you not only have complete peace of mind that your garden room is built to last, but you also have a space that maintains a consistent temperature for comfortable all year-round use.

“We pride ourselves on honesty and transparency, so the price of a Vita Modular building includes everything from site survey to delivery, installation, foundations, high-quality doors & windows, painted walls, electrics, lighting and premium flooring. We’re so confident in the performance and longevity of our buildings that they come with a 10-year structural guarantee as standard.

“We are proud to offer an industry-leading guaranteed 6-week lead time from the date of order and flexible payment plans to further set Vita Modular apart as the new go-to for premium garden buildings.”

The founders of the brand have a combined 40 years of experience in delivering luxury new build residential and commercial developments all over the country. They retain control over all operational activities of the business along with their brilliant team of designers, craftsmen, installers and project managers.

More information on Vita Modular can be found at https://www.vita-modular.co.uk/


Home organising

A Tidy Start …..Supporting a Major Home Interest Association

The PR agency is celebrating a highly successful first quarter managing the PR for a national home interest association The Association of Professional Declutters & Organisers (APDO).

APDO has seen its membership almost double in size over the past couple of years, including an increasing international presence that ranges from the Cayman Islands to Hong Kong, to Estonia. APDO is a not-for-profit association, funded entirely by membership fees and income generated through activities such their widely recognised training programme and sponsorship.

With an expertise in home interest PR and managing national consumer campaigns, our agency has been enlisted to elevate the profile of the visionary organisation and its dedicated members, with a multi-channeled and multi-disciplined PR campaign, and we couldn’t be enjoying the brief any more!

Working closely with the APDO marketing team and their passionate members, we have already secured coverage on several BBC radio stations together with top flight national media titles such as Metro, Living Etc, Bella, Heat, Good Housekeeping, House Beautiful, Women’s Health, Prima, Woman’s Weekly, Yours, Take a Break and Real Homes, with lots more in the pipeline!

The campaign to date has been a wonderful whirlwind of securing national media feature inclusion, generating major press reviews, event promotion, initiating brand partnerships, achieving expert-advice led placement.

We also ran a highly proactive press office for a major APDO event National Organising Week 2021, which took place in November, and were on hand to deliver impactful media exposure in the national print media, as well as on leading digital media channels and on broadcast stations.

As we write this post, we are busy planning the PR campaign for Spring Clearing Week, 21-27 March 2022. The event is an annual initiative to help the UK to declutter their excess. Members will be offering lots of expert advice to support others in clearing the surplus in their lives and provide guidance on giving your unwanted belongings a new lease of life!

The agency is also supporting the APDO Annual Conference, 11-12 May 2022. At the conference, which is based in Manchester this year there are opportunities available for brands wanting to raise their profile at this highly-regarded event.

A two-day learning opportunity for APDO members and the public, this year’s conference theme is ‘Time for a Change’ – driven by the many adaptations needed to be made over the last two years in both business and in people’s personal lives, as well as the heightened issue of sustainability.

APDO, the UK’s membership association for decluttering and organising professionals, sets standards, provides professional development and supports the growth of the industry. Founded in 2004, APDO is a non-profit organisation and belongs to a global community of professional organising associations which foster collaboration to advance the industry through sharing information and ideas.

If you are a member of the media interested in press content, such as organising advice or even doing a review of a decluttering or organising session in your own space, or if you represent a brand and want to learn more about APDO and the opportunities offered at its events, we would love to hear from you – please email Alexandra@zeuspr.co.uk


Art gallery event

A PR Campaign for a Leading Gallery

Zeus PR is excited to be providing and integrated PR and marketing campaign for Collect Art, a well established and highly respected gallery located in Cheshire, and serving a national and international client base.

Collect Art houses a fabulous collection of works by acclaimed artists, specialising in Modern British artists including renown names such as Geoffrey Key, Theodore Major, Robert Lenkiewicz and L S Lowry.

The PR team is running a highly proactive media campaign including national and regional lifestyle, home interest and arts media outreach.

In addition, the integrated brief also encompasses brand partnership & event activations, social media support and asset creation.

If you are a member of the media who would like expert editorial comment from the highly knowledgeable gallery team or you represent a brand looking to further discussions on how you can potentially work with our client, please contact Scarlet@zeuspr.co.uk

More information on Collect Art can be found here


Electric fires

Zeus PR Turning up the Heat for Solution Fires

Following a competitive tender, Solution Fires manufacturer of a new generation of highly efficient, and stylish electric fires and fireplaces, has appointed Zeus PR to manage their integrated PR and marketing.

With built-in highly advanced features as standard, including full automation app control, Solution Fires, distributes throughout the UK via fireplace retailers and multi-media specialists.

Zeus PR will be supporting brand growth and supporting their retail network with both above and below the line campaign activity including national consumer and trade advertising, a hard-working media relations schedule to maximise editorial placement for Solution Fires, and organically driven digital PR activation.

Anthea Fosti, MD at Planet Zeus, parent company of Zeus PR comments: “We are thrilled to be supporting Solution Fires. The brand is growing exponentially due to their advanced product range, and built-in aesthetic qualities, ideally suited to today’s discerning consumers who commonly desire contemporary styling with fully multi-media capabilities.

“No electric fire, currently on the market, has the level of product features or attention to detail that Solution Fires have as standard, supported by a high level of genuine customer service. Our campaign will be focussing on generating significant customer awareness of the brand and its superior offering, driving enquiries and sales for its retail network.”

Andy Hitchman, Managing Director of Solution Fires said, “We are looking forward to working with Zeus PR and we were impressed with their professionalism and enthusiasm during the tender process. It’s only been a few weeks but we can already see that we’ve chose the right partner.”

To kick off the PR campaign, the team at Zeus PR paid a visit to a Solution Fires retailer, Stoke Gas & Electric Fireplace & Stove Centre, and spoke to Tim Sherwin, who has owned the showroom for 21 years. When asked about the popularity of electric fires, he said, “At the moment, nearly 60% of our sales are from electric fires as people are looking for cleaner ways to heat their homes and we are delighted to offer our customers a range of the best electric fires on the market, including the wonderful selection from Solution Fires.”

The Solution Fires range has been designed and manufactured for optimal controllability of heat, light and sound as the critical elements. Controllable from your handset, via Alexa or through the Solution App, you can customise your fireplace to suit your individual taste. Key features include ultra realistic, contoured itronic and etronic flame technology with a hand-crafted log fuel bed, customisable flame, fuel bed and downlight colour and brightness to suit your mood and sound effects with cracking fire audio for a truly authentic fire experience.

This latest account win for Zeus PR follows hot on the heels of several other agency account wins in the last few months including Fabulosa, the £30million cleaning brand which was fastest growing disinfectant brand of 2020 and is already the market leading fragrance-led cleaner in the under 34 market by volume*.

Reference *Kantar L52 21st March YoY, Antiseptic & Liquid Disinfectants, Value Sales


Fabulosa PR agency

A Fabulosa Start!

A TV campaign launch, a high profile press debut of a national media charity collaboration, together with a roll call of exciting fragrance and product launches … phew its been a whirlwind first quarter for the agency and their sensational home cleaning client Fabulosa!

And the Zeus PR team has loved every minute of it, achieving stellar coverage week in week out.

The agency was selected as Fabulosa’s retained PR partner in January, for an ongoing and wide ranging consumer, corporate and trade pr brief to support the brand’s ambition to become the number one brand in the household cleaning market.

Zeus PR has achieved in only a matter of weeks a phenomenal Reach for the brand of over 19 million, and a Return on Spend of over 1100%!

 

Key highlights include:-

• Major national newspaper coverage of the brand’s charity collaboration with Bliss and Lady Sarra Hoy, including sizeable feature space in The Sun’s Fabulous Magazine and top parenting title Mother & Baby, together with a lot more notable exposure

• Extended editorial cleaning advice features placed in The Express, The Sun, Real Homes and Woman and Home
• Product placement and editorial coverage in the major magazines, national newspapers and their digital channels – Sunday Mirror, Closer, Yours, Heat, That’s Life, My Weekly, Best, Pick Me Up, Women’s Weekly, Love It! and Chat magazine.
• Placement of numerous items of corporate and industry news in major well subscribed print and digital publications including The Grocer, Retail Times, Grocery Trader, Wholesale Manager, A1 Retail, Business Insider, Business Desk, Business Live plus many more!

Adam Burnett, Group Marketing Director at Fabulosa comments: “We appointed Zeus PR due to their excellent track record in securing significant lifestyle and trade editorial exposure for their clients, together with their passion and enthusiasm for our brand. The agency is consistently delivering over and above our expectations.”

Fabulosa is a young and highly ambitious disinfectant brand, which after its launch into the mature household cleaning category in 2019 is taking the sector by storm, achieving in 2020 a turnover of £30 million, and an equally impressive EBITDA of £5 million.

Founded by family members James and Mike Sharpe, the company’s ability to tap into consumer needs has seen Fabulosa growing exponentially in its first two years of operation, and the brand’s reach now extends to Europe, Australia, New Zealand and the UAE.

Fabulosa's highly innovative approach to fragrance, product development and building trade relationships is achieving record growth for the brand, and the company is rapidly gaining market share from long established household names. Kantar has verified the brand as ‘the fastest growing disinfectant brand in 2020’ (Kantar, 2021).

Its core ranges run across the following categories: Surface Care (Multi-purpose and Task Specific Ready to Use Sprays, Concentrated Disinfectants and Polishes), Air Care (Air Freshener Shock Cans, Foam Fresheners and Fab-a-Loos) and Laundry Care (Laundry Cleanser, Washing machine cleaners and Spray & Wear).

All Fabulosa fragrances are custom made by Fragrance Oils International, owned by the world’s largest perfumery and fragrance specialist Givaudan based in Geneva.

www.myfabulosa.co.uk

 


Food & Beverage PR

A Recipe for (Media) Success

The Zeus PR team is excited to share news of yet another highly successful fmcg media launch with their high netting national press campaign for Drink me Blends - a tasty collection of vegan friendly, plant-based drinks from Drink me Chai - the UK’s leading alternative hot drink brand made with natural & authentic spices.

Following hot on the heels of their previous campaign success with Drink me Chai, the agency was enlisted once again by the manufactuer to secure strong national media coverage, generating consumer awareness and trial of the latest ranges, and the agency certainly delivered!

The PR team secured much coveted editorial exposure in The Sun, The Sunday Mirror and many top selling lifestyle magazines and their digital platforms including Closer, Heat, Woman’s Health, Vegan Life and Plant Based.

Deliciously designed for vegans and coffee shop lovers alike, Drink me Blends come in two delicious flavours - Instant Cacao Latte and Instant Turmeric Latte which forms their decidedly unique Vegan Cup collection.

Drink me Blends Vegan Cup Cacao Latte is an instant rich, chocolatey and creamy blend of raw cacao powder and coconut sugar, and Drink me Blends Vegan Cup Instant Turmeric Latte is an instant smooth creamy blend of natural spices including turmeric, cinnamon, ginger and coconut sugar.

Extremely versatile, the Drink me Blends Vegan Cup collection can be used in hot or cold drinks, baking and in smoothies or shakes.

Drink me Blends’ Vegan Cup range is available from Waitrose and Amazon, RRP £4.00.

For more information and recipe inspiration, visit www.drinkmechai.co.uk


Personal Care PR

Zeus Launch Success for KY Jelly® as it Rebrands to Kynect®

We recently provided a highly successful media campaign for one of the UK’s leading lubricant brands* KY Jelly®, to reveal its exciting new identity as part of its major brand overhaul to Kynect®.

KY Jelly®, with its iconic brand heritage dating back to 1904, and often regarded as the generic term for lubricants, will use its new persona to communicate intimacy and connection.

Exclusive media desk briefings and one to one interviews to inform the key editors, yielded impressive results with significant media coverage in major titles being delivered for the iconic brand as part of this first-stage communication campaign.

Roger Scarlett-Smith, Executive Vice President UK at Thornton & Ross, the brand’s manufacturer explains; “KY Jelly® has built up a highly loyal customer base going back several generations. Our research shows that users appreciate the role it plays in facilitating connection and enhancing experience.

“By rebranding to Kynect®, we will create a new and distinct brand positioning. Our marketing investment will focus on Kynection, the positive feel good effect from both the physical and emotional sides of relationships, reinforcing our position with loyal customers as well as attracting and engaging a new audience.”

*KY Jelly® has 13.9% market share (by value) of the UK lubricant market, and KY Jelly® 50ml is the #1 volume selling lubricant in the UK - IRI data w/e 5th September 2020


Food PR

All Malt, No Moo - A PR Launch for Horlicks

Zeus PR has had much success managing PR and content camapains for many Food and drink brands. One of the standout highlights of this year for the Zeus PR team has been working alongside iconic British hot drinks beverage Horlicks for the PR launch their new Vegan product.

The family favourite brand, which has been a staple in pantries across the country for nearly 150 years, has introduced Horlicks Vegan, using a vegan recipe based on the brand’s signature creamy and malty characteristics.

Registered by The Vegan Society, the new formulation has been developed to cater not only to vegans, but also for those who suffer with dairy allergies. It’s ideal for kids and adults, can be enjoyed hot or cold, and contains 14 key vitamins and minerals.

All malt, no moo!

Zeus PR is celebrating a hugely successful campaign launching the new product, securing many fantastic pieces of strong consumer and trade coverage, including the Daily Mirror, Vegan Food & Living, Plantbased, the Grocer and Wholesale Manager.

Our media relations activity was complemented by targeted outreach to vegan celebrities, which went down a (malty) treat!

We surprised Beverly Callard with her very own Horlicks Vegan giftbox of malty goodness when she returned home from the I’m A Celebrity castle in Wales, and it turns out Bev is just as excited as we are about Horlicks Vegan! Bev shared the news of the Vegan launch on Instagram with her hundreds of thousands of followers, which was also picked up on in the Sun.

Victoria Pendleton, former Olympic, World, European and Commonwealth champion, was also delighted by the launch of Horlicks Vegan, informing her Instagram followers that the new drink tastes just the same as the original and is delicious made with half oat milk and half coconut milk!

We look forward to celebrating Veganuary in the new year with Horlicks Vegan.

To discuss your plans for 2021 or to find out how we can help you grow your brand, please give us a call on 01260 271450 or email info@zeuspr.co.uk. We would be delighted to hear from you.