B2B PR for BDL

Building B2B Brands... On a Roll with Bearings and Drives Ltd

At Zeus PR we are well-versed in working with a vast range of business-to-business brands across a whole host of industries, including those with a highly-specialised offering targeting a niche market.

When the leading, Cheshire-based MRO supplier and distributor Bearings and Drives Ltd secured exclusive UK distributorship for an industry-leading product, strengthening its offering and position in the market, Zeus PR got to work embarking on a hard-working B2B PR campaign to maximise awareness.

As a new client with a pioneering new offering, first and foremost it was important to gather all of those much-needed assets ahead of the launch. The agency booked and briefed a photographer for a shoot at the client offices, capturing images for the website, social media and media outreach, and made the website content revisions required, adding and re-formatting pages to include details of the exclusive product.

To generate visibility amongst the target audience, over the campaign timeline to date the Zeus team has secured regular news placements in print and on digital media websites to profile BDL. Kick-starting the press release programme was the launch of the CeramicSpeed Insulate offering, exclusive to the business - the story garnered a wealth of media interest, with over 20 items of coverage secured across key trade titles such as Bearing News and Food and Drink International, and regional business media.

Opportunities to place editorial feature content and expert comments have also been secured in abundance, with the powerful media exposure asserting BDL’s authority in the industry and promoting the innovation behind the CeremicSpeed offering. The PR agency liaised closely with the editors of target media titles to negotiate opportunities, working with them to develop feature ideas and identify upcoming themes. Throughout the course of the campaign so far (9 months to date), Zeus PR has placed features in print and digital titles on a monthly basis.

Recognising that nothing offers greater endorsement than happy clients, at Zeus we like to leverage this by sharing successes and showcasing client products with in-depth case studies. Following introductions from the BDL Directors, members of the agency team spoke with the firm’s clients to learn more about the technology in action and the significant ROI delivered. After interviewing the client and soaking up the knowledge, the agency drafted the case studies for website content and to re-purpose for press release content.

Additionally, case studies can be used to substantiate award entries; with a compelling entry drafted and submitted by the agency, also showcasing the innovative offering and first-class service, Bearings and Drives Ltd secured a coveted shortlisting for the Supplier of the Year award at the AEMT awards – a market-leading trade association!

For many of our B2B clients here at Planet Zeus, we manage their company LinkedIn feeds, with BDL being no exception to this. To amplify company news and successes, Zeus has been quick to share fresh links to media placement, while also driving interest and enquiries for the key service and product areas.

To find out more about building the reputation of your B2B brand, get in touch with the team.


Bubbleology kit

A PR Launch for Bubbleology's Debut Into Grocery

Zeus PR was delighted to play an integral role in the hotly anticipated launch of Bubbleology, the UK’s first bubble tea grocery range!

The much-loved bubble tea drink, which has been introduced to grocery by Aimia Foods under a brand license agreement, is now on shelves in the form of two mixology kits and two single-serve packs. Consumers can choose from passionfruit and raspberry fruit teas with popping boba pearls, or taro and brown sugar milk teas with caramelised tapioca pearls. Quick, easy and fun to prepare, each flavour has been developed to recreate the Bubbleology experience in the home.

Working in close partnership with Aimia Foods and Bubbleology, Zeus PR executed a prolific trade media programme, generating significant exposure for the launch by securing multiple items of coverage amongst major grocery and retail sector publications (including The Grocer and A1 Retail).

This was amplified by the agency’s hard-working and high-impact influencer campaign, which generated consumer awareness and a flow of organic social sharing from over 20 highly relevant influencers to create excitement ahead of the nationwide launch. Celebrations were afoot when combined social reach from influencer sharing reached 400k, and carried on climbing!

If you are interested in finding out how we can support your product launch with a highly effective PR campaign, we’d love to chat with you. Please contact anthea.fosti@zeuspr.co.uk.

Zeus PR Expands B2B Portfolio with Five New Clients

Zeus PR is celebrating its appointment by five leading national, award winning business service providers.

These include food safety, health and safety and fire safety specialist Shield Safety, retail solutions design, manufacture and installation business Silverpoint, MRO supplier and distributor Bearings & Drives business consultancy Strategi Solutions, and accountancy firm Clear Start Accountants.

The agency is working with each client to build their reputation in their individual target sectors, primarily with news placement and sharing valued industry commentary as experts in the field.

Anthea Fosti, Founder and MD at Zeus PR says; “The five businesses operate in varying sectors, but all share the distinct similarity in that they are pioneers and highly innovative in their approach to servicing their respective markets. It is a pleasure to work with each of the clients to share their unique insight and very many successes.”

Find your Happy Place! A Major PR Campaign for Horlicks

The Zeus PR team has been busy supporting iconic British brand Horlicks with the PR launch for its latest national consumer campaign!

With its new campaign, Horlicks seeks to encourage consumers to take a step back from the rush of everyday life and find a moment of calm – aided by an indulgent mug of Horlicks.

With the busy pace of a modern lifestyle, it can be difficult to remember to slow down, relax, and take a moment to ourselves when we really need it.

All too often we are juggling many responsibilities, both personal and professional, and carving time out from the rush of everyday life to unwind and reset doesn't always make it on to our to-do list.

Something as simple as hitting the pause button in between virtual meetings from the home office, taking time for a much-needed catch up with a loved one or savouring a calm moment in the garden with a delicious, comforting mug of Horlicks can be all you need to find your Happy Place.

Go to your Happy Place with Horlicks, anytime, anywhere.

Following on from the huge successes of several expertly executed campaigns and new product PR launches for Horlicks to date, the agency has been supporting the brand with it's 'Happy Place' campaign through several exciting PR activations including major brand partnerships to extend reach, placement of editorial promotions to generate exposure in key target publications, and securing wide-spread sampling opportunities to amplify campaign messaging.

If you are interested in finding out how we can support your brand with a highly effective PR campaign, we’d love to chat with you. Please contact anthea.fosti@zeuspr.co.uk.

WaterBear Music College Education PR

Hitting the High Note for WaterBear Sheffield

As the pioneering college of music WaterBear prepares to open the doors to its second campus in September 2023, building on the success of its inaugural college in Brighton, Zeus PR has been busy working closely with the passionate team to support the college’s ambitious expansion plans.

Most recently, members of the Zeus team headed over to Yorkshire for the hugely successful WaterBear Sheffield launch event, held at the new state-of-the-art facility.

The agency generated a significant amount of pre-event media coverage, majoring on several press stories to maximise exposure for the hotly-anticipated occasion. On the day, the Zeus team pulled out all of the stops for our pioneering client – with interest from a key TV broadcast channel and film crews pushed for time, Zeus PR stepped in and captured footage of the ceremonious ribbon cutting on an iphone, sending to the media contact to secure prime time BBC News coverage.

A culmination of hard work by the passionate WaterBear team has created an unrivalled learning space for students keen to embrace WaterBear’s unique ethos of building a long-term, sustainable career in the music industry. Over 250 enthusiastic attendees passed through the doors for the event to enjoy an afternoon of live music and networking, including the Lord Mayor of Sheffield, industry partners, tutors, offer holders, parents and those interested in finding out more about the many BA and MA courses on offer.


Zeus PR Riding High with Southport’s Major Attractions

Zeus PR has won a competitive pitch to manage the digital and print PR brief for four major attractions in Southport, including; the iconic Southport Pleasureland with its rich history dating back over a century, the newly installed 35-metre Big Wheel Southport, Lakeside Miniature Railway and the Viking Adventure Golf.


The agency is undertaking a multi-platform national and regional press, influencer and brand partnership campaign to showcase the attractions, and the soon-to-be unveiled Discovery Bay land – a new 67,000 square foot area within the park, which includes six new rides including two new thrill rides, and a large family ride, within a retro-futuristic styled new land, and a major outdoor themed festival venue (capable of accommodating 3000 people).

Due to open in June, Discovery Bay forms the next stage of a large-scale investment programme, and follows significant investment in 2022. This landmark development represents a further multi-million pound injection into the park’s transformation, designed to put the site firmly on the map as a national must-visit UK attraction, and bringing the 12 month total investment in the park to £4.7 million.


Discovery Bay takes elements of Victorian ingenuity and industry and gives them a more whimsical feel. Taking inspiration from steam-powered contraptions and fantastical machines of old, the new fully immersive land will evoke a magical era of exploration and discovery with ‘steampunk chic’ vibes abound.


Norman Wallis, CEO for all four Southport attractions, comments: “We invited a number of PR agencies to tender for the brief and Zeus PR’s experience and delivery of campaigns for national consumer family brands is very aligned to the UK-wide demographic we are keen to reach.


“All four attractions have seen, and are continuing to see, substantial investment, and we are firmly focussed on showcasing all we have to offer and raising awareness of Southport as major tourist destination. Zeus PR is as passionate about achieving this as we are.”


Southport Pleasureland www.southportpleasureland.com

Lakeside Miniature Railway: www.lakesideminiaturerailway.com

Viking Adventure Golf www.viking-golf.com

Big Wheel Southport www.bigwheelsouthport.com/

Leading Cheshire-based Law Firm Appoints Zeus PR

SAS Daniels LLP, a leading Cheshire-based solicitors with offices in Stockport, Chester, Macclesfield and Congleton has appointed Zeus PR as their new PR partner, following a competitive pitch process.


Harnessing the law firm’s recent re-brand, Zeus PR will implement a multi-channel PR campaign spanning both print media and digital platforms, promoting the services provided for businesses and individuals throughout the local area and nationwide. The brief also includes the generation of wide-reaching and valuable exposure for SAS Daniels’ team of experienced and approachable legal specialists in their vertical markets.


Catherine Peers, Business Development & Marketing Manager at SAS Daniels Solicitors, said: “I am delighted that we have confirmed Zeus PR as our new PR partner. Zeus stood out because of their attention to detail, creativity and industry knowledge as well as their excellent customer service. Following our rebrand, we’ve redefined the key messages around our firm and the core benefits we offer to our clients. We are looking forward to working with Zeus to bring those messages to the wider world.”


Anthea Fosti, Managing Director of Zeus PR added: “We are incredibly excited and privileged to win this brief for SAS Daniels - a well-established solicitors firm in the North West with a strong heritage, and wealth of knowledge in its specialist areas. We look forward to supporting the SAS Daniels team with a hard-working and highly-effective PR programme to build awareness and reputation for the firm, as well as meeting its ambitious brand growth objectives.”


SAS Daniels LLP is a Cheshire-based law firm with offices in Stockport, Chester, Macclesfield and Congleton, servicing both businesses and individuals throughout the local area and nationwide.

The firm is committed to helping clients thrive in both their personal and professional lives, using their expertise, technical know-how and friendly approach to understand the needs of their clients, to protect their interests. SAS Daniels’ 120-strong specialist team and 20 partners are all equipped to help resolve any legal matter regardless of size, ensuring a personalised experience is delivered from an experienced and approachable legal specialist.

For businesses, the solicitors support with corporate and commercial legal advice, dispute resolution, property transactions and employment and HR advice. For individuals, the firm can carry out property conveyancing, help with wills and wealth planning, and provide family law services, including divorce.

To find out more about SAS Daniels, visit www.sasdaniels.co.uk

Celebrating our 92% Award Entry Success Rate

For several of our clients we manage their award entry programme, researching those desirable accolades and drafting a convincing entry on their behalf.

And we’re extremely good at it!

With three months to go until we say goodbye to 2022, we have already chalked up 25 entries for 4 different clients this year, 23 of which have resulted in us achieving a finalist and/or winner status for our entry.

Securing a finalist accolade elevates your reputation, provides great press opportunities, offers unique and powerful content for your social channels and most importantly gives people a reason to buy from you!

Many thanks to our client Russell Lawrie, Commercial Director at Endpoint Automation Services Limited for his kind words on how we have supported their award entry programme: “Being shortlisted as a finalist has exposed EAS to local and national coverage of the great work we are producing on behalf of our clients.

“We have found many clients have greater confidence in engaging with us, as they recognise EAS as a multi-award-winning automation partner with a specialism in their industry which has a direct impact on our bottom line.

“Creating an impressive and persuasive entry can be a laborious and time-consuming undertaking but Zeus PR, take all the stress away from us, which allows EAS to focus on what we are best at; providing cost-effective automation solutions.”

We have shared more insight on the award entry process in a previous blog post The Power of Awards and Writing a Winning Entry

If you would like to benefit from our expertise and 92% award-entry success rate, call us on Tel 01260 275372 or email anthea@zeuspr.co.uk

Zeus PR Appointed by WaterBear Music College for National PR Brief

WaterBear Music College has appointed Zeus as their PR agency to support the group in building its reputation nationally, and support their ambitious expansion plans.

Zeus PR will be harnessing the success story behind WaterBear’s inaugural college in Brighton which opened in 2019, to generate excitement and awareness for the college’s second site opening, unveiling plans for its new college in Sheffield. Key targets include prospective students, parents and education industry professionals.

Eve Massaad, Head of Marketing for WaterBear comments: “We have had an incredible journey to date, and have exciting plans to share. Since launching four years ago we have enjoyed many successes, supporting students in connecting with an audience and mentoring them in how to remain in full control of their career, all the way to stadium level and beyond.

“WaterBear Sheffield will open its doors in September 2023, providing an additional choice of location to independent artists and musician students keen to embrace WaterBear’s ethos of building a long term, sustainable career in the music industry.

“We will be working closely with Zeus PR to share our wider vision on a national level, and embracing all key stakeholders.”

Anthea Fosti, MD at Zeus PR adds: “We are fortunate to have supported many inspirational educational providers over the past 15 years, and in that time have established a strong specialism in the sector. We are thrilled to be now working with WaterBear, who are truly unique in their offering which provides specialist one-to-one mentoring, focused class sizes and exclusive development opportunities across the music industry, across the full spectrum of music.”

Shake It Up! Another Successful PR Launch for Horlicks

The Zeus PR team has been very busy this summer with the latest PR launch for iconic British brand Horlicks!

Marking its first major launch in 100 years, Horlicks is shaking up the world of protein and supplements with Horlicks Healthy; a range of nourishing shakes specially formulated with carefully selected vitamins, minerals and functional ingredients alongside protein to make it easier and tastier to look after your wellbeing.

Helping you to feel more refreshed and ready to enjoy every moment, the four Horlicks Healthy shakes provide you with a little boost and helping hand whether you want a more soothing sleep, feel a little sluggish or simply want to ease those aches and pains!

Developed with a nutritionist to nurture your body, gut, mind and sleep, each 400g pouch contains a blend of Vitamin B6, B12, C and D, minerals Calcium and Zinc, as well as 15-20g protein per serving, whilst retaining the signature creamy and malty Horlicks flavour that has been loved by families for nearly 150 years.

With food and drink PR a firm forte at Zeus, the team has already generated significant exposure and coverage for the launch across consumer and trade press, including the Daily Mail, The Sun, Top Sante, Platinum Magazine, Baking Heaven, Love It, Woman, Homestyle, Pick Me Up, My Weekly, That’s Life, and The Grocer - with lots more to come!

Michelle Younger, Head of Marketing at Aimia Foods commented: “Horlicks has been nourishing families and supporting health and wellbeing for 150 years, and we are incredibly excited to be building on the strong heritage of the brand with the launch of Horlicks Healthy, which is all about making the most of every moment.”

“Each shake has been carefully developed to make nutrition easy and enjoyable, supporting you in your wellness journey, with the signature, creamy and malty taste that Horlicks is loved for.”

Horlicks Healthy 400g pouches are available now RRP £14.99 at Horlicks.co.uk and Amazon.