Zeus PR Appointed for Another Aimia Foods Brand Launch
Following hot on the heels of supporting longstanding client Aimia Foods with Bubbleology’s debut into grocery, Zeus PR was excited to be enlisted for the eagerly awaited launch of Isovibe!
Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide.
Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & Lime, and Mango & Passionfruit exclusively online on Amazon, the new Isovibe range delivers a protein fix in a more fun and flavoursome way for shoppers than ever before.
Made with fast-absorbing, hydrolised whey protein isolate and developed using real fruit powders, Isovibe Clear Whey is bursting with flavour and high in protein at 22g per serving, with only 93 calories and 0% sugar.
The range has been developed to support health, happiness and well-being, providing a fresh way for consumers to hit their protein goals and give their day a much-needed boost.
Drawing on its extensive experience, the agency’s specialist consumer PR team has been hard at work supporting the launch, fulfilling several sample requests from national newspapers, health and wellbeing titles, women’s lifestyle publications and more, with multiple media reviews pending.
Alongside this, the agency is running a targeted trade PR campaign to generate visibility for Aimia Foods’ launch amongst industry press, and is celebrating early results with coverage achieved in titles including Retail Times, Field Marketing, Kam City, and FoodBev Media.
Bolstering the media outreach, Zeus PR has also been tasked with other exciting PR activations including securing major brand partnerships to extend reach - watch this space!
If you are a member of the press and would like to sample Isovibe for a review, please contact scarlet@zeuspr.co.uk.
Building Visibility for Clear Start Accountants
When Fiaz Ashraf, CEO of the AFA Group, approached us to be the retained PR partner for his business Clear Start Accountants, we were delighted to welcome our new client on board.
Similar to many other B2B brands we support, Clear Start Accountants is a successful company and growing, however they were keen to invest in their brand and support accelerated growth by communicating the features and benefits of their services and showcasing the phenomenal results they are achieving for clients.
With an employee base of over 150 people, and operating from its state of the art, contemporary headquarters in Universal Square, Devonshire Street North, Manchester, as well as from its offices in Stockport and Canada, Clear Start Accountants offers general accountancy services for sole traders and smaller firms, such as HMRC returns as well as its pioneering, tech-enabled, personal budgeting service for both business and private individuals.
Clear Start Accountants has helped countless consumers and small businesses in reducing their living costs, with the assistance of their bespoke client software ‘Client Master’.
For Clear Start Accountants, we have built a PR and digital marketing strategy to maximise multi-channel exposure, across traditional and online platforms, building the company’s reputation and supporting their SEO, with high quality editorial content placement and link building.
From news-based press releases promoting key company developments, and establishing and managing a podcast series, to writing award entries and supporting the company Linkedin feed, Zeus PR is proud to support the business in generating vital 360 exposure. The initial results of which we were honoured to share at Clear Start Accountants’ first major company conference recently.
The results speak for themselves with over 55 items of media coverage secured over the six-month campaign timeline so far and six insightful podcast episodes recorded. In the last 90 days, Clear Start’s social media interactions have also been bolstered; there has been a 50% increase in unique visitors to the company’s LinkedIn page, and page views are up almost 40%.
For an initial conversation on how we can support your brand, contact the team.
Fabulosa Results!
With still three weeks of the year left, the Zeus PR team is already celebrating yet another phenomenal year achieving record results for their longstanding client, Fabulosa.
Working in close partnership to apply their expertise, the B2B and consumer PR teams have enjoyed supporting the fragrance-led home and lifestyle brand for the third year running, by securing significant and widespread coverage through promoting key product launches, overseas milestones, landmark distribution announcements and much, much more.
Managing Fabulosa’s award entry programme has also remained a main pillar of the campaign throughout 2023. Zeus PR has researched the relevant major trade and business awards and drafted compelling entries on Fabulosa’s behalf, resulting in a long and impressive line of highly prestigious winner and finalist accolades for the business.
As if achieving this valuable industry recognition and securing ample coverage across national consumer titles, key trade publications and leading business news platforms week in and week out wasn’t enough, the agency has also continued to play an integral role in amplifying Fabulosa’s social media presence throughout 2023. Through a highly effective and prolific influencer and celebrity gifting programme, Zeus PR has generated extensive organic social media content for Fabulosa, with a key highlight being Love Island star Faye Winter taking to her Instagram stories to share photos of her Fabulosa hamper with her 1.2 million followers!
Not only this, but Zeus PR has also assisted Fabulosa with its objective of continued expansion into Europe, by targeting European ‘cleanfluencers’ to build the Fabulosa fan base overseas.
Also supporting the growth of Fabulosa’s Instagram channel, Zeus PR has forged over 40 partnerships for the brand throughout 2023 with iconic household names such as Henry Hoover, Russell Hobbs, Nutribullet, Batiste, Piccolino’s and Away Resorts.
If you are interested in finding out how we can support you and propel your brand into the limelight with a highly effective PR campaign, please get in touch.
Building B2B Brands... On a Roll with Bearings and Drives Ltd
At Zeus PR we are well-versed in working with a vast range of business-to-business brands across a whole host of industries, including those with a highly-specialised offering targeting a niche market.
When the leading, Cheshire-based MRO supplier and distributor Bearings and Drives Ltd secured exclusive UK distributorship for an industry-leading product, strengthening its offering and position in the market, Zeus PR got to work embarking on a hard-working B2B PR campaign to maximise awareness.
As a new client with a pioneering new offering, first and foremost it was important to gather all of those much-needed assets ahead of the launch. The agency booked and briefed a photographer for a shoot at the client offices, capturing images for the website, social media and media outreach, and made the website content revisions required, adding and re-formatting pages to include details of the exclusive product.
To generate visibility amongst the target audience, over the campaign timeline to date the Zeus team has secured regular news placements in print and on digital media websites to profile BDL. Kick-starting the press release programme was the launch of the CeramicSpeed Insulate offering, exclusive to the business - the story garnered a wealth of media interest, with over 20 items of coverage secured across key trade titles such as Bearing News and Food and Drink International, and regional business media.
Opportunities to place editorial feature content and expert comments have also been secured in abundance, with the powerful media exposure asserting BDL’s authority in the industry and promoting the innovation behind the CeremicSpeed offering. The PR agency liaised closely with the editors of target media titles to negotiate opportunities, working with them to develop feature ideas and identify upcoming themes. Throughout the course of the campaign so far (9 months to date), Zeus PR has placed features in print and digital titles on a monthly basis.
Recognising that nothing offers greater endorsement than happy clients, at Zeus we like to leverage this by sharing successes and showcasing client products with in-depth case studies. Following introductions from the BDL Directors, members of the agency team spoke with the firm’s clients to learn more about the technology in action and the significant ROI delivered. After interviewing the client and soaking up the knowledge, the agency drafted the case studies for website content and to re-purpose for press release content.
Additionally, case studies can be used to substantiate award entries; with a compelling entry drafted and submitted by the agency, also showcasing the innovative offering and first-class service, Bearings and Drives Ltd secured a coveted shortlisting for the Supplier of the Year award at the AEMT awards – a market-leading trade association!
For many of our B2B clients here at Planet Zeus, we manage their company LinkedIn feeds, with BDL being no exception to this. To amplify company news and successes, Zeus has been quick to share fresh links to media placement, while also driving interest and enquiries for the key service and product areas.
To find out more about building the reputation of your B2B brand, get in touch with the team.
A PR Launch for Bubbleology's Debut Into Grocery
Zeus PR was delighted to play an integral role in the hotly anticipated launch of Bubbleology, the UK’s first bubble tea grocery range!
The much-loved bubble tea drink, which has been introduced to grocery by Aimia Foods under a brand license agreement, is now on shelves in the form of two mixology kits and two single-serve packs. Consumers can choose from passionfruit and raspberry fruit teas with popping boba pearls, or taro and brown sugar milk teas with caramelised tapioca pearls. Quick, easy and fun to prepare, each flavour has been developed to recreate the Bubbleology experience in the home.
Working in close partnership with Aimia Foods and Bubbleology, Zeus PR executed a prolific trade media programme, generating significant exposure for the launch by securing multiple items of coverage amongst major grocery and retail sector publications (including The Grocer and A1 Retail).
This was amplified by the agency’s hard-working and high-impact influencer campaign, which generated consumer awareness and a flow of organic social sharing from over 20 highly relevant influencers to create excitement ahead of the nationwide launch. Celebrations were afoot when combined social reach from influencer sharing reached 400k, and carried on climbing!
If you are interested in finding out how we can support your product launch with a highly effective PR campaign, we’d love to chat with you. Please contact anthea.fosti@zeuspr.co.uk.
Zeus PR Expands B2B Portfolio with Five New Clients
Zeus PR is celebrating its appointment by five leading national, award winning business service providers.
These include food safety, health and safety and fire safety specialist Shield Safety, retail solutions design, manufacture and installation business Silverpoint, MRO supplier and distributor Bearings & Drives business consultancy Strategi Solutions, and accountancy firm Clear Start Accountants.
The agency is working with each client to build their reputation in their individual target sectors, primarily with news placement and sharing valued industry commentary as experts in the field.
Anthea Fosti, Founder and MD at Zeus PR says; “The five businesses operate in varying sectors, but all share the distinct similarity in that they are pioneers and highly innovative in their approach to servicing their respective markets. It is a pleasure to work with each of the clients to share their unique insight and very many successes.”
Find your Happy Place! A Major PR Campaign for Horlicks
The Zeus PR team has been busy supporting iconic British brand Horlicks with the PR launch for its latest national consumer campaign!
With its new campaign, Horlicks seeks to encourage consumers to take a step back from the rush of everyday life and find a moment of calm – aided by an indulgent mug of Horlicks.
With the busy pace of a modern lifestyle, it can be difficult to remember to slow down, relax, and take a moment to ourselves when we really need it.
All too often we are juggling many responsibilities, both personal and professional, and carving time out from the rush of everyday life to unwind and reset doesn't always make it on to our to-do list.
Something as simple as hitting the pause button in between virtual meetings from the home office, taking time for a much-needed catch up with a loved one or savouring a calm moment in the garden with a delicious, comforting mug of Horlicks can be all you need to find your Happy Place.
Go to your Happy Place with Horlicks, anytime, anywhere.
Following on from the huge successes of several expertly executed campaigns and new product PR launches for Horlicks to date, the agency has been supporting the brand with it's 'Happy Place' campaign through several exciting PR activations including major brand partnerships to extend reach, placement of editorial promotions to generate exposure in key target publications, and securing wide-spread sampling opportunities to amplify campaign messaging.
If you are interested in finding out how we can support your brand with a highly effective PR campaign, we’d love to chat with you. Please contact anthea.fosti@zeuspr.co.uk.
Hitting the High Note for WaterBear Sheffield
As the pioneering college of music WaterBear prepares to open the doors to its second campus in September 2023, building on the success of its inaugural college in Brighton, Zeus PR has been busy working closely with the passionate team to support the college’s ambitious expansion plans.
Most recently, members of the Zeus team headed over to Yorkshire for the hugely successful WaterBear Sheffield launch event, held at the new state-of-the-art facility.
The agency generated a significant amount of pre-event media coverage, majoring on several press stories to maximise exposure for the hotly-anticipated occasion. On the day, the Zeus team pulled out all of the stops for our pioneering client – with interest from a key TV broadcast channel and film crews pushed for time, Zeus PR stepped in and captured footage of the ceremonious ribbon cutting on an iphone, sending to the media contact to secure prime time BBC News coverage.
A culmination of hard work by the passionate WaterBear team has created an unrivalled learning space for students keen to embrace WaterBear’s unique ethos of building a long-term, sustainable career in the music industry. Over 250 enthusiastic attendees passed through the doors for the event to enjoy an afternoon of live music and networking, including the Lord Mayor of Sheffield, industry partners, tutors, offer holders, parents and those interested in finding out more about the many BA and MA courses on offer.
Zeus PR Riding High with Southport’s Major Attractions
Zeus PR has won a competitive pitch to manage the digital and print PR brief for four major attractions in Southport, including; the iconic Southport Pleasureland with its rich history dating back over a century, the newly installed 35-metre Big Wheel Southport, Lakeside Miniature Railway and the Viking Adventure Golf.
The agency is undertaking a multi-platform national and regional press, influencer and brand partnership campaign to showcase the attractions, and the soon-to-be unveiled Discovery Bay land – a new 67,000 square foot area within the park, which includes six new rides including two new thrill rides, and a large family ride, within a retro-futuristic styled new land, and a major outdoor themed festival venue (capable of accommodating 3000 people).
Due to open in June, Discovery Bay forms the next stage of a large-scale investment programme, and follows significant investment in 2022. This landmark development represents a further multi-million pound injection into the park’s transformation, designed to put the site firmly on the map as a national must-visit UK attraction, and bringing the 12 month total investment in the park to £4.7 million.
Discovery Bay takes elements of Victorian ingenuity and industry and gives them a more whimsical feel. Taking inspiration from steam-powered contraptions and fantastical machines of old, the new fully immersive land will evoke a magical era of exploration and discovery with ‘steampunk chic’ vibes abound.
Norman Wallis, CEO for all four Southport attractions, comments: “We invited a number of PR agencies to tender for the brief and Zeus PR’s experience and delivery of campaigns for national consumer family brands is very aligned to the UK-wide demographic we are keen to reach.
“All four attractions have seen, and are continuing to see, substantial investment, and we are firmly focussed on showcasing all we have to offer and raising awareness of Southport as major tourist destination. Zeus PR is as passionate about achieving this as we are.”
Southport Pleasureland www.southportpleasureland.com
Lakeside Miniature Railway: www.lakesideminiaturerailway.com
Viking Adventure Golf www.viking-golf.com
Big Wheel Southport www.bigwheelsouthport.com/
Leading Cheshire-based Law Firm Appoints Zeus PR
SAS Daniels LLP, a leading Cheshire-based solicitors with offices in Stockport, Chester, Macclesfield and Congleton has appointed Zeus PR as their new PR partner, following a competitive pitch process.
Harnessing the law firm’s recent re-brand, Zeus PR will implement a multi-channel PR campaign spanning both print media and digital platforms, promoting the services provided for businesses and individuals throughout the local area and nationwide. The brief also includes the generation of wide-reaching and valuable exposure for SAS Daniels’ team of experienced and approachable legal specialists in their vertical markets.
Catherine Peers, Business Development & Marketing Manager at SAS Daniels Solicitors, said: “I am delighted that we have confirmed Zeus PR as our new PR partner. Zeus stood out because of their attention to detail, creativity and industry knowledge as well as their excellent customer service. Following our rebrand, we’ve redefined the key messages around our firm and the core benefits we offer to our clients. We are looking forward to working with Zeus to bring those messages to the wider world.”
Anthea Fosti, Managing Director of Zeus PR added: “We are incredibly excited and privileged to win this brief for SAS Daniels - a well-established solicitors firm in the North West with a strong heritage, and wealth of knowledge in its specialist areas. We look forward to supporting the SAS Daniels team with a hard-working and highly-effective PR programme to build awareness and reputation for the firm, as well as meeting its ambitious brand growth objectives.”
SAS Daniels LLP is a Cheshire-based law firm with offices in Stockport, Chester, Macclesfield and Congleton, servicing both businesses and individuals throughout the local area and nationwide.
The firm is committed to helping clients thrive in both their personal and professional lives, using their expertise, technical know-how and friendly approach to understand the needs of their clients, to protect their interests. SAS Daniels’ 120-strong specialist team and 20 partners are all equipped to help resolve any legal matter regardless of size, ensuring a personalised experience is delivered from an experienced and approachable legal specialist.
For businesses, the solicitors support with corporate and commercial legal advice, dispute resolution, property transactions and employment and HR advice. For individuals, the firm can carry out property conveyancing, help with wills and wealth planning, and provide family law services, including divorce.
To find out more about SAS Daniels, visit www.sasdaniels.co.uk