Zeus PR is celebrating success after attending a highly effective media relations event in London with luxury British lifestyle brand, Englana.
Members of the Zeus team headed down to the capital for three days to support Englana at Christmas in July – a festival for new and pioneering brands to showcase their products to over 1000 attending press and digital influencers.
Supporting our clients launch to the market, Zeus PR instigated a hardworking media campaign – liasing with significant journalists, bloggers and influencers to generate interest and excitement around the unique collections, whilst strengthening relationships with new and existing contacts.
Throughout the show, the Zeus team was on hand to support the client’s social media channels by taking a range of photographs to share engaging content with followers, and connect with high profile journalists and influencers. We welcomed two celebrities to the stand, Ella Willis and Julius Cowdrey who were delighted to view the Englana range and also posed for a photo!
The agency has been busy back in the office personally following up with each journalist to secure coverage, receiving exciting feedback from high-profile national publications and digital influencers.
Englana’s beautifully designed stand was adorned with its Victoria Collection, comprising of stunningly handcrafted and exceptionally refined home furnishings, heritage leather bags and accessories. The beautiful mix of cranberry red and oxford blue from the Autumn/Winter collection caught the eye of attendees seeking luxurious products for their upcoming features and gift guides.
Complementing the Victoria collection, Englana also has a selection of premium, design-led home accessories such as The Willow Collection of baskets – handcrafted in Somerset, using centuries old techniques and the local Somerset willow that is famed worldwide. The luxurious Merino wool blanket & throw range is made using traditional skills and modern techniques; oozing heritage, with a soft and sumptuous finish.
For more information on Englana and to view the collections visit www.englana.com