Throughout the pandemic, our inspirational school and college clients have continued to provide a first-class education, and so as education PR specialists the team here at Zeus has continued to use our sector expertise to secure media coverage for their latest news and views, helping to raise awareness and drive pupil recruitment in an increasingly competitive market.
First and foremost, a priority was to showcase how each school and college swiftly adapted to online teaching and learning.
Abbey College Manchester adopted a global approach to education during the college shutdown, ensuring that while it may not have been ‘lessons as normal’ it was certainly ‘learning as normal’, as it extended its educational reach to territories as far afield as the Far East. The college also switched to virtual open events, holding webinars which the agency promoted to the Cheshire-based media. Coverage was secured in key local and education titles including In Cheshire, Living Edge, Cheshire Life magazine, Independent Education Today and BBP Media.
Following a period of virtual teaching and learning, and online musical soirees, the extraordinary academic year at Beech Hall School culminated with an exciting digital awards ceremony, which saw 300 attendees from the school community join together virtually to commend the triumphant efforts made. Great coverage was secured in publications including Living Edge magazine, School House and the Macclesfield Express.
A Level and GCSE results days are always a significant event in the academic calendar. This year, in addition to preparing and sharing press releases and success stories, the team at Zeus was busy reacting to the latest government announcements to negotiate radio and TV interviews for our leading principals and head teachers to offer their views. We generated significant broadcast coverage for our clients including a duo of interviews on BBC Radio Manchester’s Mid-Morning Show with Mike Sweeney and That’s TV Manchester, as well as Cheshire’s Silk FM and Hits Radio.
As well as working with radio and TV stations, and, online news sites and newspapers, the agency is in regular contact with specialist independent education publications including Independent School Parent Magazine, School Report, Absolutely Education, School House and Tatler. To discuss how we can support you with education PR, get in touch with us here!