You’ve launched your new product, so what next? To grow your sales pipeline, you should be working towards having a constant presence in front of your target demographic.
So, how do you do this?
Give target consumers more reasons to love and purchase your product all year round – this is where a hardworking and well-executed PR campaign comes in.
Leveraging seasonality is a key part of our PR strategy for some of our FMCG clients. We generate significant media coverage on a regular basis for well-known food and beverage brands such as Horlicks and Drink me Chai, with media placement of recipes using the brand’s innovative products as a key ingredient.
We incentivised Horlicks lovers nation-wide to purchase during the summer months with placement of a range of dessert-inspired drinks recipes that were specially developed to be enjoyed cold, complemented by malty, toasty notes of Horlicks, in major national titles. This not only secures exposure for the brand, but also educates consumers on other ways to enjoy the product and promotes extended usage – this can work for most food and drink brands!
We run similar PR campaigns on an ongoing basis for Drink me Chai, the UK’s leading alternative hot drink brand, securing product placement and recipe coverage in food and drink publications, women’s weeklies and high domain authority online magazines.
Leveraging seasonality to secure visibility and extensive reach month after month for our client, fragrance-led household brand Fabulosa, includes curating seasonal tips and advice with which to secure print and digital PR coverage in key target publications.
Creating a buzz not just initially but also beyond your product launch and attaching relevance is key to preserving your brand’s share of voice and getting your product noticed in a competitive market.
These tactics apply to brands of all sizes too; even if you are a small brand, there is no reason why you can’t get national coverage in glossy monthly magazines or on high-ranking digital sites!
If you want to find out what this could look like for your brand, we’d love to chat with you. Contact us on 01260 271450 or email anthea@zeuspr.co.uk.