At Zeus PR we are passionate about growing travel brands, and we love a fun and creative PR campaign to give bookings a real boost. To accompany the more creative ideas however there are a number of failsafe Zeus PR campaign tactics that we employ across the board for guaranteed substantial exposure. In this blog, we are happy to share these for Travel Agents, Tourism Boards, Tour Operators, Resorts and Airlines wishing to make 2023 their best year ever…..


Prime Time TV Show Placement

What brand wouldn’t want free TV placement, in return for gifting a short break or week’s holiday. For many shows they don’t need to be extra lavish, and if the theme fits – a weekend break in Paris may work as well as a luxury 4* holiday in a resort.

On behalf of our clients we research key opportunities on up and coming shows in the pipeline, link in with the show’s producers and negotiate the best possible placement exposure. For several of our clients we have negotiated major exposure on top TV shows, from Saturday Night Takeaway with Ant & Dec, to All Star Family Fortunes.

Celebrity Ambassadors

Teaming clients such as up with major A’listers such as Stacey Solomon, or travel themed names such as we did with Place in the Sun’s Laura Hamilton for Teletext Holidays,  to enjoy a holiday courtesy of your organisation, will extend your reach and profile considerably.

Add press shots, media interviews and a social media package into the mix and boom! You have hugely cost effective 360 PR campaign – with print and digital media and significant social media traction into mix.



Press Familiarisation Trips

What better way to secure super strong media reviews and build a long-term relationships, then plan an accompanied trip to enjoy the service / and or destination you are looking to promote.


Media & Influencer Reviews
We regularly speak to national travel editors and writers, partnering them up with gifted breaks for them to review. Domestic Breaks away work just as well, for example for our client, the bespoke Welsh coastal firm Ben & Holly’s Hideaways, we regularly set up weekend breaks for press reviews

National Newspaper Travel Pages & Magazines

By getting to know the format and lead-times of the national press travel pages you can secure inclusion at no cost in the weekly deals columns that are run over a weekend. Working closely with the travel editors, we do this on a weekly basis, and it’s not unusual for us to have clients featured each and every week in the travel sections for the major national newspapers from the Daily Mail and Express to the Daily Mirror and The Sun.


We Can Assist You!

If you would like to discuss further how we can propel your domestic or overseas travel brand, do get in touch……