As Part of our Lifestyle PR strategy, we liaise closely with agents and the celebrities themselves to generate awareness of client brands and encourage A List participation and engagement. With the media’s huge appetite on reporting on celebrities and their lifestyles, there is huge scope to utilise the power of celebrity to secure heighten brand appeal enormously.

This importance of the celebrity association for brands, has been exasperated by the rise in social media, giving rise to celebrities amassing huge followings overnight, which in turn can have a massive knock on effect for brands that they reference on their Twitter, Facebook, Pinterest feeds.

If you are interested in finding out more about our celebrity endorsement campaigns, get in touch today.