Wow, what a Summer it has been at Planet Zeus! Although we had a fairly mixed few months weather wise, we’ve didn’t let this stop us doing the very best for our clients.

Concentrated disinfectant brand Zoflora had a very busy July as it sponsored a stunning garden at RHS Hampton Court Flower Show and then a week later it exhibited at the Great Yorkshire Show and was the main tickets sponsor.

Award-winning designer Helen Elks-Smith, created a beautiful Yorkshire inspired garden at Hampton Court which represented the county’s picturesque countryside whilst also paying homage to Zoflora’s proud Yorkshire roots.

Alongside the sponsorships, we devised a fun idea which involved teaming up with talented students from the Costume with Textiles course at the University of Huddersfield. Zoflora tasked the students with creating costumes that complemented the garden as well as its new limited edition fragranced product, Green Valley which was developed with the fresh Yorkshire air in mind.

The students designed some incredible costumes and it was difficult picking the winner and runners up. Finally the judging panel settled on these five gorgeous creations:

At the RHS, we worked with the lovely Lucy-Jo Hudson (formerly in Coronation Street, Wild at Heart and now in BBC’s Doctors) as she is very proud of her Yorkshire roots and her profile suited the Zoflora brand. She was photographed in Zoflora’s garden on press day, wearing one of the costumes. She looked incredible!

Press day was a great success and we achieved plenty of coverage for our client.

Not all costumes were displayed at RHS Hampton Court Flower Show, some were saved exclusively for the Great Yorkshire Show and its daily fashion shows. They all took to the stage at the VIP Preview Show which saw Zoflora award the winners with their prizes.

Following this, we of course wanted to shout about the students’ hard work and so we put together tailored press releases, targeting their local media back home.

Wow what a July that was! Stay tuned to find out what took place during a hectic August…