At Zeus, food PR is a major forte! We work very closely with both established large food and drink manufacturers and smaller ambitious brands, to generate consumer and trade excitement, trial and purchase of new and existing product lines.

Through hard working product placement PR campaigns, we generate for our food and drink industry clients, massive exposure in national print and on digital media & influencer channels.

We are also experts at forging links with other brands and with events, driving additional PR reach and trial.

And we are extremely proud of our results! In 2021 for one hot beverage client for example we generated through solely editorial placement almost £500,000 in equivalent advertising value – representing a 1500% return on investment.

Achieving major success for our clients – a snapshot:

  • High netting PR exposure for the consumer and trade PR launch of Horlicks Pods
  • Very successful 3 years trade media placement campaign for leading ingredients business Direct Food Ingredients, securing major visibility amongst key manufacturers
  • National media launch for Levi Roots Snack Pot Range, driving awareness and trial for this new market entrant
  • High profile press launch of Horlicks Vegan and securing of an impressive share of voice across two major seasonal Veganuary events
  • Trade media launches for Bisto licensed products, driving retailer interest and listings
  • Relaunch of Drink me Chai following an exciting reformulation of the range and unveiling of new sustainable packing
  • Significant press coverage achieved for the launch of Drink me Blends Vegan Cup
  • Establishing and building the PR channel for major Grocery delivery firm Beelivery, achieving consistent major press coverage and broadcast exposure across a two year period driving consumer purchase and their trade / business profile