There is a new store in town!

We don’t just work with national brands; we also work with local businesses too!  A brand new convenience store and cafe was opening right on our doorstep in Congleton and we were enlisted with organising and managing the grand opening at the end of August.

The new concept, collectively known as the Hüüb Store, features a Londis shop and a contemporary cafe called the Hüüb Cafe. It takes over the former Grove Inn pub on Manchester Road.

The site has been completely redeveloped over the past year to make way for the Londis which will be the retailer’s flagship store for the North West.

On the first floor is the Hüüb Cafe – a premium coffee shop serving a range of hot drinks, smoothies, paninis, cakes and afternoon teas. The spacious area can hold up to 60 covers and in the coming months, will look to extend its opening hours and also serve breakfasts and alcohol.

We had just one week to plan the event which we don’t usually recommend but with the team’s vast experience in store openings, we managed it no problem!

To create a buzz and to provide entertainment, we enlisted Cheshire’s number one local radio station, Silk FM 106.9. Breakfast presenter, Darren Antrobus and his team – not forgetting cheeky Cheshire the cat – set up in the car park and played well-known hits all afternoon, enticing passersby to come and visit the new premises.

We organised a local face painter who brought a wash of colour and smiles to children’s (and adults!) faces, whilst attendees were offered a beautiful array of tasters to sample from the new cafe.

MP Fiona Bruce also came along to officiate proceedings, cutting the ribbon and enjoying afternoon tea with the managing director of the Hüüb Store.

If you’re opening a new store, contact us to find out how we can help make the opening a success!