A Summer of Success for Southport Pleasureland
Looking back on what has been another incredibly busy and successful year supporting our valued clients, longstanding and new, the Zeus PR team is reflecting on the fantastic results achieved for Southport Pleasureland during a 6 month campaign.
Reigniting interest and positioning the iconic Merseyside amusement park as the ‘go-to’ destination for families throughout the spring and summer, Zeus PR employed a hard-working strategy to ensure a constant flow of content. This included a highly effective media relations campaign, twinned with a prolific influencer outreach programme for maximum results.
Overall, major exposure was achieved for Southport Pleasureland and its neighbouring attractions in the key target media, reaching over 328 million total readers, and featuring in over 30 titles (including Lancashire Live & The Liverpool Echo) across the 6-month period.
Kicking off to a cracking start over the Easter half-term when the park reopened for the 2023 season, the agency sparked parents’ desire for fun-filled days following a winter of hibernation by producing a ‘What’s On Guide’, which showcased an array of activities to delight the entire family. The guide was incredibly well-received by the press, generating significant coverage, as well as sparking national journalist requests to attend and review the attractions.
Following this, Zeus PR maintained a regular presence for Southport Pleasureland in the national, regional and local media by promoting the park’s action-packed schedule of family entertainment and events on a monthly basis, including the hotly anticipated ‘Dino Encounter’ days, the sell-out ‘Superhero’ days, and the ‘Emergency Service’ days.
Building on the press coverage generated through the promotion of the park’s popular events, Zeus PR also propelled Southport Pleasureland into the limelight through highlighting major park investments, charity sponsorships, and exclusive offers and deals, fulfilling the key campaign objective of generating a range of positive and regular news angles for the park. This in turn allowed for the park’s exciting developments to appear at the top of the search engine, following frequent coverage on highly-ranking online news outlets.
As part of the targeted, ongoing Southport influencer programme, Zeus PR identified highly engaged micro and macro influencers in the parenting and lifestyle sphere, offering gifted PR visits to enjoy with their families. This served to build the park’s social media presence through a range of exciting and organic content, as well as boosting profile engagement through influencers’ collaborative posts that appeared on Southport Pleasureland’s feed.
Over the course of the campaign, the agency secured reviews from a total of 57 influencers, resulting in an array of continued social sharing across multiple platforms, including Instagram, TikTok and YouTube. An impressive 387 stories and 42 grid posts were shared, with influencers continuing to promote park news and upcoming events following their gifted visits.
The influencer programme also fed into another of the park’s key campaign objectives of driving traffic to the website to boost Google rankings and online ticket sales, through links back to Southport Pleasureland’s website featured in influencers’ stories.
If you’d like to talk to us about how we can execute a proactive and effective PR campaign for you, please get in touch.
