It must be said – we admire anyone’s bravery at pushing themselves to understand the curious three-letter acronym that is SEO. So, we extend an approving handshake and encouraging nod for getting yourself to this article.
Now that you’re here, you’re in tremendous luck. At Zeus HQ, we’ve taken the time to dissect the inter-web’s various sources to come up with the most straightforward explanation of the dreaded “Search Engine Optimisation”.
To get our bearings, let’s take a look at the official definition of SEO as quoted on the What Is SEO website:
“Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.”
And breathe in. It’s quite the mouthful, isn’t it? Let’s break it down in simpler terms.
Our definition of SEO:
SEO is all about where you rank on the pages of search engines such as Google, Bing or Yahoo. For example, if you were to Google “Best restaurants Manchester” you would find that the website ranked the highest in that search is www.restaurantsofmanchester.com. Similarly, if you Googled “Interior design company Manchester” you would see www.curveinteriordesign.co.uk is top of the list.
Why it’s so important to your business:
And the significance of being top of any search result on Google doesn’t warrant explanation. Google processes over 3.5 billion searches per day, which is around 40,000 searches per second. Per second. It’s fair to say being in Google’s SEO good books has its perks.
Of course, aiming for your business to be top of Google’s search result – while an admirable aim nonetheless – isn’t always feasible. At least not when you’re just starting out. Increasing your ranking takes a lot of time and effort; something many business owners don’t see the value in investing in.
As an agency with specialisations in content and digital marketing, we’ve seen first-hand what putting time and effort into SEO can do for a business’s results. So, maybe it’s worth dedicating that Wednesday morning slot to brainstorming blog post ideas after all.