The agency is celebrating its highly successful campaign for the national launch of the delicious Levi Roots Caribbean Snack Pots!
The Zeus PR team was tasked with getting the tasty treats in front of major national newspaper titles, glossy magazines and influential bloggers to secure coverage across a range of platforms.
We created and issued an exclusive Levi Roots gift hamper which included the full snack pot range; Reggae Reggae Noodles, Levi’s Curry Noodles, Caribbean Coconut Rice and Rasta Pasta, which had all been developed in conjunction with Levi Roots in his ‘rastaraunt’ kitchen. The hampers were sent to the journalists and bloggers, giving them the opportunity to review each of the lunchtime treats!
So far, we have had a fantastic response to the Levi Roots Caribbean Snack Pots, with national coverage in The Sun, The Daily Mirror, The Daily Express’ Sat Mag, The Daily Star’ TV Life, Veggie Magazine and upcoming coverage secured in HomeStyle, Sorted, Woman, Health and Wellbeing and many more!
Working closely with manufacturer, Aimia Foods, the agency also developed a trade press campaign for B2B publications, announcing the launch of Levi Roots Caribbean Snack Pots by Aimia Foods.
Excited by the partnership, the news was featured in multiple trade publications including, The Grocer, Convenience Store, FMCG Magazines, Food & Drink Business Europe, Just-Food, Food & Drink Technology and Talking Retail.
Bloggers and influencers have also shown their love towards the Levi Roots Caribbean Snack Pots, with many posting photographs on social media and curating reviews on their blogs!
Take a look at some of the editorial we have secured so far:
Food and Drink Business Europe