We are excited to have won a six-way pitch to win the PR brief for Englana®, a new distinctively British, luxury lifestyle brand.
Englana® caters for those ‘discerning customers who yearn for something special that will last a lifetime’. The brand and product range captures the natural elements of the British countryside, whilst utilising exclusive yarns, fibres and raw materials sourced here in the British isles.
Zeus PR will be supporting Englana® with a high profile consumer launch strategy involving a traditional media and digital influencer campaign, social media engagement, the establishing of a a brand partnership programme and celebrity endorsements.
Helen Gutteridge co-founder of Englana® explains: “The PR strategy is critical to our entry to the market. We have invested a great deal of time and energy in developing our brand and our British sustainable supply chain.”
“We have sourced materials that are as natural as possible for our ranges at Englana® and all our products are made using traditional British craftsmanship, which we both champion and celebrate. For instance, one of the mills we work with has been producing woollen cloth, often for Royalty, since before the Battle of Waterloo and is one of only a few vertical woollen mills still in existence in the UK.
“We were determined to create a distinctly British luxury brand that supports British manufacturers, businesses and jobs. All the raw materials have been sourced in England and, as our early prosperity and wealth was founded on the wool and leather trades and the cotton and textiles mills, this seemed an obvious place to start.”
Englana® has launched to market with the Victoria, Heritage and Goodrich collections – each of the three comprising highly refined and beautifully handcrafted luxury bags, accessories and home furnishings, carrying their own signature colours and design characteristics.
Premium, design-led home accessories complement the unique range such as The Willow Collection of baskets – handcrafted for Englana® in Somerset, using centuries old techniques and the local Somerset willow that is famed worldwide, and their luxurious Merino wool blanket & throw range which is made using traditional skills and modern techniques; oozing heritage and are soft, warm and sumptuous.
As the brand develops, the directors have ambitious plans to launch a full customisation service, offering Englana® customers the opportunity to choose their own colour finish for a truly bespoke fine leather handbag, Welly bootbag or blanket bag.
Englana® is exclusively available to buy online via the fully transactional e-commerce website. For more information go to www.englana.com