Last weekend the Zeus team headed to Manchester Central for Pro Hair Live 2018 to support our client, Joseph Lanzante as he exhibited and took to the Men’s stage!

Pro Hair Live is an annual event in Manchester that gathers hair and beauty professionals from across the country to demonstrate their incredible talents. It is a fantastic opportunity for businesses and salons to promote and discuss the work that they specialise in.

Joseph owns The Mens Room in both Clitheroe and Victoria Station Manchester, alongside his own branded training centre and aesthetic clinic, JL Aesthetics, providing him with excellent knowledge when it comes to anything barber related! Joseph was asked to speak on the Men’s Stage at Pro Hair Live on both days, giving him the opportunity to pass on his industry knowledge to a vast audience.

Joseph took to the stage to discuss his latest venture, JL Aesthetics and micropigmentation. Micro-pigmentation is a new confidence-boosting treatment that helps to rebuild your hairline through a non-surgical procedure, which Joseph also provides training in. On stage, Joseph demonstrated the treatment on a male model and discussed his industry knowledge of this procedure, including the marketing and business aspects.

Throughout the day, the Zeus team where on hand to support Joseph, taking a range of photographs and sharing engaging content on social media. To share the experience with his followers, the team also wrote a blog for the Joseph Lanzante website discussing the experience and how it benefitted the brand.