The Zeus team headed to the highly-anticipated, London-based, Christmas in July festival to represent our longstanding client Zoflora, the UK’s leading disinfectant brand.

Christmas in July provided Zoflora with a great opportunity to exhibit along 70+ other leading brands and showcase their popular Christmas range and exclusive new fragrance to over 1,000 attending media.

Zoflora’s beautifully designed stand offered journalists the chance to experience several of the brand’s incredible fragrances, providing a unique, immersive and memorable experience which the media really engaged with.

The show was a huge success, the Zeus team generated excitement and increased brand awareness amongst significant media contacts, whilst building and strengthening relationships with new and existing journalists.

We were able to discuss the brand’s key messages with over 250 relevant journalists from national, consumer and trade media, whilst finding out exactly what editorial features were scheduled for the coming months, for a range of popular magazines and national newspapers.

As a result, we secured national coverage of Zoflora’s new fragrance, Festive Fireside in a high value monthly publication, Christmas at Home, published later this year and received interest from national newspapers, the Daily Express, The Sun and consumer magazine, Woman Alive for Zoflora’s Christmas cleaning tips.

After the event, the team has been busy personally contacting each journalist to ensure coverage is secured in a range of publications.

Zoflora showcased their popular Christmas fragrances, Warm Cinnamon, Cranberry & Orange and Winter Morning alongside their exclusive new fragrance, Festive Fireside! The brand’s new summer fragrances, Tropical Twist and Paradise Peach were also available for journalists to take home.

All Zoflora products kill 99% of bacteria and keep homes fragrantly fresh.Established for almost 100 years, Zoflora is the UK’s number 1 disinfectant, find out more about the iconic brand at: www.zoflora.co.uk