It is safe to say that life has challenged us all this year in one way or another. Most business sectors have been hit hard by the pandemic, and people have had their lives turned upside down – creating a home office in their dining room or bedroom, home-schooling and abiding by new restrictions whilst navigating through the most unusual time.

Despite the challenges, Zeus PR has supported Zoflora, the UK’s leading disinfectant, to spread the word that the brand kills the strain of coronavirus which causes the COVID-19 illness.

Laboratory testing has proven that the disinfectant produced by Huddersfield based Thornton & Ross kills the COVID-19 virus when used at a 1:40 dilution, with a contact time of five minutes.

And of course, in the usual fashion, Zoflora will help keep you and your loved ones safe whilst filling your home with beautiful, perfumer developed fragrances.


This significant news has come at a crucial time, when the nation is more hygiene conscious than ever. Many have been cleaning and disinfecting with vigour to ensure their homes are kept bacteria and virus free during this global health crisis, and offices have implemented strict cleaning regimens to protect their workers.

Zoflora are immensely proud to be able to help keep people safe during this tough time, and we were thrilled to raise awareness of the disinfectant’s efficacy against the virus. Fantastic coverage was secured in Ideal Home, Real Homes, and the Daily Record as well as several trade and regional business titles.

Read the Ideal Home piece which also featured Zoflora’s new botanical range here.

You can also find some useful tips on using Zoflora around the home in Real Homes.

Dr Nigel Cooper, Director of Development at Thornton & Ross, parent company of Zoflora said, “Given the efficacy of Zoflora against other coronaviruses, we were quite certain that Zoflora would have virucidal activity against the COVID-19 virus. On receipt of the official data, we can confirm that Zoflora does kill the SARS-CoV-2 strain of the virus that has significantly impacted the world we live in today.”

Furthermore, useful cleaning tips have never been more topical and sought after. We are delighted to have also secured fabulous coverage sharing advice and tips from experts at Zoflora on cleaning your bathroom and workplace in Pick Me Up and on heart.co.uk