Zeus PR is celebrating a fantastic campaign result, after attending Crufts for the second year running with client, Zoflora, the leading disinfectant brand.

This year, the agency worked alongside Zoflora to book actress and model, Jorgie Porter and her dog Lady, to launch the latest pet-friendly fragrance, Fresh Home ‘Green Valley’.

The overall campaign was a huge success, the Zeus team generated excitement, whilst raising awareness of Zoflora’s attendance at the prestigious show through a high-impact photo call. Coverage was secured in The Sun, Mail Online and the Express & Star, alongside other trade and regional titles. The national media also sparked an interest in social media posts shared by Jorgie Porter, as she documented her Crufts trip throughout the day to her one million followers.

On the day, the star also unveiled the Zoflora Fragrance Trail, an immersive experience which comprises of a feature wall adorned with exquisite fantasy flowers including daffodils, lavender, roses, hydrangeas and greenery, complete with a giant Green Valley bottle and floral waterfall. The spectacular display dispersed the fresh and delicate floral fragrance notes of Fresh Home Green Valley, including elements of crisp green leaves, and fruity apples, combined with a bouquet of wild flowers including mountain pansy and buttercup.

The iconic household brand welcomed visitors to experience the magic of their beautiful fragrances and enjoy entertainment from Indie, the famous dancing dog. No stranger to performing, Indie was crowned the winner of ITV’s ‘That Dog Can Dance’, in addition to auditioning for Britain’s Got Talent.

Not forgetting its four-legged guests, Zoflora pampered the visiting pooches with a ‘Dog Bar’, to help their canine visitors relax and hydrate.

Established for almost 100 years, Zoflora is the UK’s number 1 disinfectant, find out more about the iconic brand at www.zoflora.co.uk

Containing patented malodour technology, Zoflora’s range of Fresh Home Odour Remover and Disinfectant has been tested against pet-specific odours including vomit, urine, excrement and that horrid ‘wet dog’ smell. The fragrances within the range are specially developed to be kind to pet’s delicate noses.

Zoflora Fresh Home range also kills 99.9% of bacteria and viruses including Bordetella Bronchiseptica (a cause of kennel cough in dogs, ‘snuffles’ in rabbits and respiratory disease in cats), Campylobacter Jejuni (diarrhoea in dogs and humans) and MRSA (antibiotic-resistant infections in dogs, cats and other pets), as well as Streptococcus equi (Strangles in horses).

It is also effective against other common household bacteria including E.coli, Salmonella, Listeria, Influenza – Type A (H1N1), Human Herpes Virus, Rotavirus and Respiratory Syncytial Virus (RSV).

As with all disinfectants and other household chemicals, ensure that Zoflora is used safely. When correctly diluted, Zoflora disinfectant may be used where most pets are kept. It will kill bacteria and eliminate unpleasant odours. Do not allow pets to lick or walk on newly treated surfaces. Keep them off the surface until dry. The product is not suitable for use in vivaria or other housing where reptiles are kept. Follow the on pack instructions on dilution and usage before using the product. Zoflora recommends that you always read the label and product information before use.