Achieving a Reach of 1.7 Billion and £2.2 Million Equivalent Ad Value for our Home Interest PR Clients
As we emerge from the festive season and begin another new year, we’re taking the opportunity to reflect on what has been a phenomenal 2024 with our home interest clients. With exciting campaigns, social media content creation, influencer engagement, new launches and so much high-quality PR coverage, it’s safe to say our team has delivered some impressive results and successfully supported the growth of our home interest PR clients over the last 12 months.
Home interest PR is a major specialism of the agency and we have several fantastic brands on our client roster. This ranges from manufacturers of large ticket items (such as kitchens and bathrooms) to household cleaning products. For each and every client, we devise and execute strategic PR campaigns to boost visibility, build reputation, and grow sales.
Print and Digital Consumer Media Placement
Liaising with our unrivalled media contact base, our team has secured valuable print and digital press coverage on a no-cost basis positioning clients such as fragrance-led household brand Fabulosa, high-end kitchen brand Nolte Kitchens and APDO (the Association of Professional Declutterers and Organisers) as leaders in their field. Clients have been featured in major national titles such as The Sun, The Sunday Times, Ideal Home, House Beautiful, Livingetc, Homebuilding & Renovating and Woman&Home, just to name a few.
We’ve also helped our clients Weru UK, premium glazing brand and Real Tiles & Bathrooms, luxury bathroom and tile specialist, reach their target consumers through high-netting editorial coverage in print and on digital platforms with product and feature placement, creating standout amongst their competitors and generating valuable backlinks to support their SEO.
Other key highlights include making a splash in the national media for each of Fabulosa’s new product collection launches, securing extensive radio coverage for APDO’s flagship campaign, ‘National Organising Week’, and announcing Nolte Kitchens’ highly anticipated 2025 product innovations.
As a result, a whopping 637 pieces of coverage have been achieved across the year for our home interest clients, with a reach of over 1.7 billion and £2.2 million equivalent ad value!
Social Media Content Creation and Influencer Campaigns
Our content creation team has been hard at work in 2024 too. With weekly shoots we have supported Fabulosa’s social media strategy and enhanced engagement, as well as running prolific brand partnership programmes to reach new audiences and increase brand awareness.
Through targeted influencer and celebrity outreach campaigns, we have generated phenomenal levels of exposure for clients, ensured a flow of organic content and bolstered client social feeds with eye-catching content, working with the likes of Love Island’s Faye Winter and Megan Thompson of Too Hot to Handle.
So, here’s to another year of doing what we do best – applying our sector expertise and going above and beyond to deliver hardworking, cost-effective and creative PR and social media campaigns!
We’ll be sharing more about wins for our professional services, food & drink and schools clients soon – keep an eye out for part two of our celebrating 2024 successes blog series!
As well as managing press offices for established businesses, we also support and set up PR channels for newly launched brands, so if you’re interested in chatting with us about how we can help you amplify your message and reach your target audience, we’d love to hear from you on 01260 275372.