One of the standout highlights of this year for the Zeus PR team has been working alongside iconic British brand Horlicks to launch their new Vegan product.

The family favourite brand, which has been a staple in pantries across the country for nearly 150 years, has introduced Horlicks Vegan, using a vegan recipe based on the brand’s signature creamy and malty characteristics.

Registered by The Vegan Society, the new formulation has been developed to cater not only to vegans, but also for those who suffer with dairy allergies. It’s ideal for kids and adults, can be enjoyed hot or cold, and contains 14 key vitamins and minerals.

All malt, no moo!

Zeus PR is celebrating a hugely successful campaign launching the new product, securing many fantastic pieces of strong consumer and trade coverage, including the Daily Mirror, Vegan Food & Living, Plantbased, the Grocer and Wholesale Manager.

Our media relations activity was complemented by targeted outreach to vegan celebrities, which went down a (malty) treat!

We surprised Beverly Callard with her very own Horlicks Vegan giftbox of malty goodness when she returned home from the I’m A Celebrity castle in Wales, and it turns out Bev is just as excited as we are about Horlicks Vegan! Bev shared the news of the Vegan launch on Instagram with her hundreds of thousands of followers, which was also picked up on in the Sun.

Victoria Pendleton, former Olympic, World, European and Commonwealth champion, was also delighted by the launch of Horlicks Vegan, informing her Instagram followers that the new drink tastes just the same as the original and is delicious made with half oat milk and half coconut milk!

We look forward to celebrating Veganuary in the new year with Horlicks Vegan.

To discuss your plans for 2021 or to find out how we can help you grow your brand, please give us a call on 01260 271450 or email info@zeuspr.co.uk. We would be delighted to hear from you.