Last month the Zeus team worked closely with leading skin cancer screening clinic group The MOLE Clinic to support them in taking ownership of Skin Cancer Awareness Month, with our high-profile, celebrity and influencer backed #GetTMCsafe campaign!
Employing a hard-working, wholly organic, multi-platform approach, for maximum impact, substantial reach was secured with major celebrities, high netting influencers and top sports clubs and brands all joining us to promote the importance of early detection in the lowering skin cancer mortality rates.
TV celebrities Alex Jones, Giovanni Pernice, Tristan Phipps, Scarlette Douglas, Anna Maynard amongst other big names, visited the MOLE Clinic locations for a skin cancer screening and share the #GetTMCsafe campaign messaging. These were joined by major influencers as well as Salford City FC, who were all keen to offer their support.
This high-profile attention afforded valuable signposting to the clinic group website where lots of informative content on how you can Get The MOLE Clinic Safe, is readily available.
The engagement on our client’s social media platforms speak for themselves;
- 74.6% increase in followers across the month
- 75,621 views (although 20.7% is generated from ads)
- 36,769 accounts reached (uplift of 14.3%)
- One brand partnership post attracted 19,742 views
- 19% increase in interactions
- 104% increase in followers
Huge thank you to everyone who joined us in support of this vital awareness raising campaign. Getting The MOLE Clinic Safe is a year-round commitment to taking the necessary precautions to prevent skin cancer, and detect it as early as possible, however by leveraging this calendar event we were thrilled with the traction we achieved!