We are delighted to share this insightful article by one of our fantastic interns, Tom Smith-Wrinch. Tom is a well-rounded student studying English and French at the University of Birmingham.


Here at Zeus PR, we believe that visibility is key. In a world in which the average human attention span has fallen down to just 8 seconds, we understand the importance of the ability to maximise coverage beyond the pages of a magazine. One piece of media coverage can go a long way; however, this can go even further if leveraged in the right way. Over the past few weeks, our hardworking team has secured national consumer pr coverage for our clients including Fabulosa, Horlicks, Real Stone & Tile, Kanula, Solution Fires and Weru UK, just to name a few.

Following on from these successes, we are proud to present you with a beginner’s guide to becoming more visible in the media.

  1. Share, Share, Share

This one may seem obvious; however, one can never underestimate the importance of sharing. It is vital to start sharing content all over your social media today and in the future too to ensure maximum coverage. Think also about changing your wording from, ‘So excited ___ shared our story’ to ‘In case you missed it…’. Shares will not only give you maximum media outreach, but they will also build your reputation as a source outlet for the reporter of today.

  1. Create and Articulate

Why not try thinking about creating a blog post or a LinkedIn article about your media coverage and don’t be afraid to pop in a link to read the published piece. Give your audience and potential future clients the chance to bask in your successes. You could also think about utilising your blog to explore an in-depth behind-the-scenes look surrounding how your media coverage came to be or try exploring a certain topic a little deeper in order to pique further interest in what you have done.

  1. Flaunt your visibility

Your visibility is your image. You have worked hard to get your coverage out into the public eye so why not flaunt it a little? Don’t be afraid to get in your ‘As seen in…’ image onto your website and into your social media cover pictures. After all, you are curating your credibility.

  1. Sharing definitely is caring

Let the people around you know that you are doing well. Share your success with your newsletter list and clients. Acknowledging your client’s role in your achievement will only strengthen your relationship further. Don’t be afraid to remind clients why they chose to do business with you in the first place.

  1. Sign off with a bang

Why not think about adding your piece of media coverage to your email signature? Not only will this reinforce your credibility as a thriving business but it will help bolster future media outreach from potential clients. Let companies know that you have what it takes.

When you leverage a piece of media coverage right, this will open up the doors to so more opportunities for both you and your business. The leveraging stage is probably the one that is the most overlooked by many businesses, however, it is indelibly the most crucial. Here at Zeus PR, we understand the importance of effective media coverage. We are proud to help companies get the most out of each media mention. We see your potential.

Found the information above helpful and want to find out more about how to get the most out of your media coverage? Contact us at 01260 271429  or email anthea.fosti@zeuspr.co.uk for more information!