Following a competitive tender, Solution Fires manufacturer of a new generation of highly efficient, and stylish electric fires and fireplaces, has appointed Zeus PR to manage their integrated Lifestyle & Interior PR and marketing.

With built-in highly advanced features as standard, including full automation app control, Solution Fires, distributes throughout the UK via fireplace retailers and multi-media specialists.

Zeus PR will be supporting brand growth and supporting their retail network with both above and below the line campaign activity including national consumer and trade advertising, a hard-working media relations schedule to maximise editorial placement for Solution Fires, and organically driven digital Lifestyle & Interior PR activation.

Anthea Fosti, MD at Planet Zeus, parent company of Zeus PR comments: “We are thrilled to be supporting Solution Fires. The brand is growing exponentially due to their advanced product range, and built-in aesthetic qualities, ideally suited to today’s discerning consumers who commonly desire contemporary styling with fully multi-media capabilities.

“No electric fire, currently on the market, has the level of product features or attention to detail that Solution Fires have as standard, supported by a high level of genuine customer service. Our campaign will be focussing on generating significant customer awareness of the brand and its superior offering, driving enquiries and sales for its retail network.”

Andy Hitchman, Managing Director of Solution Fires said, “We are looking forward to working with Zeus PR and we were impressed with their professionalism and enthusiasm during the tender process. It’s only been a few weeks but we can already see that we’ve chose the right partner.”

To kick off the PR campaign, the team at Zeus PR paid a visit to a Solution Fires retailer, Stoke Gas & Electric Fireplace & Stove Centre, and spoke to Tim Sherwin, who has owned the showroom for 21 years. When asked about the popularity of electric fires, he said, “At the moment, nearly 60% of our sales are from electric fires as people are looking for cleaner ways to heat their homes and we are delighted to offer our customers a range of the best electric fires on the market, including the wonderful selection from Solution Fires.”

The Solution Fires range has been designed and manufactured for optimal controllability of heat, light and sound as the critical elements. Controllable from your handset, via Alexa or through the Solution App, you can customise your fireplace to suit your individual taste. Key features include ultra realistic, contoured itronic and etronic flame technology with a hand-crafted log fuel bed, customisable flame, fuel bed and downlight colour and brightness to suit your mood and sound effects with cracking fire audio for a truly authentic fire experience.

This latest account win for Zeus PR follows hot on the heels of several other agency account wins in the last few months including Fabulosa, the £30million cleaning brand which was fastest growing disinfectant brand of 2020 and is already the market leading fragrance-led cleaner in the under 34 market by volume*.

Reference *Kantar L52 21st March YoY, Antiseptic & Liquid Disinfectants, Value Sales