We love nothing more than ending a year on a high, with lots of well-placed media coverage, promoting clients end of year successes and sharing their New Year visions for an even bigger and better following year as we enter 2022.
What a great way to celebrate the year gone by and whet appetites for what’s to come!
As a hard working and initiuitive PR agency, we relish compiling these media round ups across a whole host of sectors, hitting the press in a timely fashion to secure for our clients best in class digital and print press coverage in their target categories, whether this be inclusion in hard copy magazines and newspapers or on online media channels – in general business titles or in the vertical sector tech, healthcare, retail and other niche sector publications.
Examples include media releases produced for a tech company client – the software automation specialist Endpoint Automation Limited (EAS), who we were thrilled to announce that they doubled their turnover to £1.8m, and are now targeting £2.2 in 2022. The business has a lot to be optimistic about – it has laid firm foundations for future growth, as well as unveiling their latest initiative ‘EASy Way’ offering clients who use automation technology, a fully managed delivery and support service.
For our client, the innovative and award winning sustainable fabrics manufacturer Meryl Medical, we enjoyed the sharing some positive news for the global environment, as the firm sets to increase their 2022 mask production output by potentially 50% in response to the substantial consumer and industry calls for a sustainable alternative. The company is seeing a heightened demand for sustainable alternatives in light of an increasingly familiar sight of discarded disposable masks, causing irreversible harm to the environment, with an estimated 55 million single-use face masks used daily in the UK taking an average of 450 years to decompose.
We also manage similar business press placement campaigns for many of our consumer brand clients – we were particularly thrilled to share their year end achievements, and plans for 2022 growth, informing the business community and the fmcg sectors that they operate within. To illustrate, our home fragrance-led client Fabulosa, enjoyed another mammoth trading year in 2021 with £39m sales to 31st August 2021, and we worked with our media contact network to share their future ambitious growth plans by successfully announcing the opening of their landmark new site containing almost 60,000 sq ft of production, warehousing and operational office space.
And for another consumer client – Sollution Fires the new generation highly efficient, authentic and stylish electric fires brand, we were able to generate media exposure on yet another trading high for the manufacturer as they celebrate their massive acheivement of a substantial sales uplift of 58% in 2021, and now targetting a further 30% hike in turnover over the course of this coming year.
For the vast majority of our clients we run annual media placement campaigns, working with them throughout the year to share their news, supporting brand visibility and cementing industry positioning, as well as enhancing their SEO rankings with lots of valuable high domain authority organic media links pointing to their website.
If you think we can benefit your business, and would like an informal discussion on how we can support you across 2022 and beyond, please get in touch with Anthea Fosti on anthea@zeuspr.co.uk