The PR agency is celebrating a highly successful first quarter managing the PR for a national home interest association The Association of Professional Declutters & Organisers (APDO).

APDO has seen its membership almost double in size over the past couple of years, including an increasing international presence that ranges from the Cayman Islands to Hong Kong, to Estonia. APDO is a not-for-profit association, funded entirely by membership fees and income generated through activities such their widely recognised training programme and sponsorship.

With an expertise in home interest PR and managing national consumer campaigns, our agency has been enlisted to elevate the profile of the visionary organisation and its dedicated members, with a multi-channeled and multi-disciplined PR campaign, and we couldn’t be enjoying the brief any more!

Working closely with the APDO marketing team and their passionate members, we have already secured coverage on several BBC radio stations together with top flight national media titles such as Metro, Living Etc, Bella, Heat, Good Housekeeping, House Beautiful, Women’s Health, Prima, Woman’s Weekly, Yours, Take a Break and Real Homes, with lots more in the pipeline!

The campaign to date has been a wonderful whirlwind of securing national media feature inclusion, generating major press reviews, event promotion, initiating brand partnerships, achieving expert-advice led placement.

We also ran a highly proactive press office for a major APDO event National Organising Week 2021, which took place in November, and were on hand to deliver impactful media exposure in the national print media, as well as on leading digital media channels and on broadcast stations.

As we write this post, we are busy planning the PR campaign for Spring Clearing Week, 21-27 March 2022. The event is an annual initiative to help the UK to declutter their excess. Members will be offering lots of expert advice to support others in clearing the surplus in their lives and provide guidance on giving your unwanted belongings a new lease of life!

The agency is also supporting the APDO Annual Conference, 11-12 May 2022. At the conference, which is based in Manchester this year there are opportunities available for brands wanting to raise their profile at this highly-regarded event.

A two-day learning opportunity for APDO members and the public, this year’s conference theme is ‘Time for a Change’ – driven by the many adaptations needed to be made over the last two years in both business and in people’s personal lives, as well as the heightened issue of sustainability.

APDO, the UK’s membership association for decluttering and organising professionals, sets standards, provides professional development and supports the growth of the industry. Founded in 2004, APDO is a non-profit organisation and belongs to a global community of professional organising associations which foster collaboration to advance the industry through sharing information and ideas.

If you are a member of the media interested in press content, such as organising advice or even doing a review of a decluttering or organising session in your own space, or if you represent a brand and want to learn more about APDO and the opportunities offered at its events, we would love to hear from you – please email Alexandra@zeuspr.co.uk