Well, another year has flown by extremely quickly here at Planet Zeus – a whirlwind of product launches, events, news placement and digital content provision with busy schedules of social campaign planning and influencer outreach.

Here is a flavour of what we have been up to…

We absolutely love shouting about our client’s latest products and services from food & drink and cleaning products to wellness brands, luxury high-end interiors, fashion companies and online travel agencies, and have relished in the national media response we achieved for each and every one.

We started off the year with a majorly successful press and influencer launch with Englana, and their brand ambassador and former supermodel Jodie Kidd at The Ivy in Soho.

The team had lots of opportunities over the last year to get super excited about the new Zoflora market entries, sharing news of their launches, and product samples with our media contacts and celebrities – all of whom simply loved trying out the latest Zoflora fragrance!

Big Zoflora hits in the media for us were Summer Berries, Mandarin and Lime, Sparkling Spruce and the Festive Trio – Warm Cinnamon, Cranberry & Orange and Winter Morning. And of course, the introduction of Secret Garden – the collaborative fragrance developed in association with Caudwell Children.

For Horlicks, we ran highly successful campaigns launching their New, Improved Horlicks Chocolate, and Horlicks Pods – Original and Chocolate, simply delicious and full of malty goodness that always go down a treat at Team Zeus!

And for Drink me Chai, we loved spreading the word of how you can create indulgent, barista-style beverages at home with the introduction of Drink me Chai’s deliciously aromatic, Spiced Chai Latte and Superblends. Again, the national newspapers, lifestyle mags and lovely high netting influencers loved receiving their samples and were all extremely complimentary in their product reviews.

Building on our travel PR portfolio, we have had major success for our client Teletext Holidays for whom we generated a whopping  229 items of national print and digital media coverage, with an impressive combined campaign reach of 141,130,642  – including 119 write ups in the two largest circulation tabloids The Sun /Sun on Sunday / Daily Mirror / Sunday Mirror.

And for our home and interiors clients; high-end home fragrance brand – madebyzen, premium German glazing manufacturer – Weru UK, and luxury bathroom and tile specialist – Real Stone & Tile, we amassed significant national lifestyle magazine, national newspaper and trade media coverage week in week out.

We also were thrilled to be appointed by two health and wellbeing brands. We are now the retained PR agency for iconic lubricant brand KY Jelly, for which we have been very busy working closely with the wider team, to generate significant exposure across the back end of 2019 and beyond into 2020. After supporting the brand previously, Zeus has also been reappointed by pioneering JL Aesthetics and have since secured press interest for their latest developments.

The year also saw the agency become the PR partner of the prestigious Women of the Year Luncheon and Awards. The glittering occasion took place at the Hilton Birmingham Metropole back in October and was an extraordinary celebration of female achievement.

Not to forget our very important education clients – leading colleges and schools located across the UK, for whom we very much enjoyed sharing news in 2019 of their very frequent successes. Big shout outs to DLD College London, Abbey College Manchester, Beech Hall School, Falcon’s School for Girls, Falcon’s Prep School for Boys and Portland Place School.