The Zeus PR team have had a busy few months out and about with our education clients, supporting their events and capturing those all-important press shots. We love being in the right place at the right time to gather the information and material we need to propel our client’s message into the limelight. Melissa, our account executive, recently attended the Abbey College Manchester awards ceremony at the prestigious Raddisson Blu Edwardian in central Manchester to assist with photography for the event, speak with attendees and collate information for the media. It’s not only big events that we assist or clients with, we regularly visit the schools to capture a range of different activities. Our account manager has been enjoying her time at Beech Hall School photographing their events such as Wellbeing Day, Musical Soiree and also Grandparents’ Day.

Always on hand to snap up photo opportunities, the Zeus team know what it takes to capture a great press shot. We’ve shared our top-tips below:

  • Ensure the photo is relevant to the story and include any appropriate props. For
    example, if a group of pupils have won an award capture an image of them holding a
    trophy/certificate, rather than staff members.


  • For group shots in particular, composition is key. Spacing and direction are equally
    as important, get the group to be equally spaced and close together. ‘Get that close
    you’re uncomfortable’ is a phrase we are often heard shouting.


  • A cluttered background is a cluttered photo. Are there people walking around or
    standing in the background? Are there any unsightly signs or displays? Does it look
    messy? The people in the shot should be the focus of the image and not
    overpowered by whatever is going on behind them.


  • A lovely bright shot is more appealing to the press than one taken in a dark room.
    Try to capture imagery outdoors or in rooms with lots of natural light.


  • We’re not suggesting that you hold up huge signs advertising your business, product
    or service, but some subtle advertising can work well. Small touches such as
    wearing a branded uniform can discreetly raise awareness of the brand.


  • It’s important that your photo is of a high quality. It might seem obvious but ensure
    that the camera is held straight and still, and then remember to share the image in its
    original file size.


If you would like to generate awareness of your school or college with specifically targeted education PR and marketing, get in touch! We would love to hear from you.