Zeus PR was delighted to play an integral role in the hotly anticipated launch of Bubbleology, the UK’s first bubble tea grocery range!

The much-loved bubble tea drink, which has been introduced to grocery by Aimia Foods under a brand license agreement, is now on shelves in the form of two mixology kits and two single-serve packs. Consumers can choose from passionfruit and raspberry fruit teas with popping boba pearls, or taro and brown sugar milk teas with caramelised tapioca pearls. Quick, easy and fun to prepare, each flavour has been developed to recreate the Bubbleology experience in the home.

Working in close partnership with Aimia Foods and Bubbleology, Zeus PR executed a prolific trade media programme, generating significant exposure for the launch by securing multiple items of coverage amongst major grocery and retail sector publications (including The Grocer and A1 Retail).

This was amplified by the agency’s hard-working and high-impact influencer campaign, which generated consumer awareness and a flow of organic social sharing from over 20 highly relevant influencers to create excitement ahead of the nationwide launch. Celebrations were afoot when combined social reach from influencer sharing reached 400k, and carried on climbing!

If you are interested in finding out how we can support your product launch with a highly effective PR campaign, we’d love to chat with you. Please contact anthea.fosti@zeuspr.co.uk.