DLD College London

Lasting Client Relations... Decades of Success

We take immense pride in the longevity of our client relationships here at Zeus PR, having supported many businesses for several years with hard-working PR campaigns. One such client – our very first client, in fact – is Abbey College Manchester, a leading independent college based in the city centre, for which we have enjoyed a partnership spanning fifteen years.

Following many successful years supporting Abbey College Manchester, we have since relished the opportunities to service all other colleges within the group including Abbey College Birmingham, Abbey College Cambridge and DLD College London – with who we are celebrating a decade of working with at the time of writing.

As an agency, we have collaborated closely with the internal college teams over the years, supporting the inspirational establishments with targeted education PR and marketing to raise awareness of the unique offerings and drive pupil recruitment in an increasingly competitive marketplace.

Throughout the PR programmes to date, a significant amount of media coverage has been generated, highlighting and showcasing pupil achievements, new first-class facilities, key milestones, pioneering academic programmes, exciting initiatives and extra-curricular activities, and industry insight and advice to name just a few examples. Opportunities to profile the colleges have been secured across national and regional print and digital media, education-specific press, and broadcast platforms by combining PR tactics such as powerful news placement and press release distribution, negotiating expert comment opportunities and editorial, thought-leadership feature placement.

If you’d like to talk to a member of the team to discover how we can support your business, get in touch.

SYTECH Team Members

Digital Forensics Consultancy Appoints Zeus PR

The UK’s longest-established digital forensics consultancy, SYTECH, has embarked upon a far-reaching B2B and public sector PR campaign, supported by Zeus PR.

The move follows SYTECH achieving a landmark year in 2023, securing an additional eight new contracts with a projected value of over £11 million, following a series of highly competitive tenders for public sector bodies including four separate police forces, Police Digital Services (PDS), Medicines and Healthcare Products Regulatory Agency (MHRA), and the Centre for Environment, Fisheries and Aquacultural Science (Cefas).  The highly ambitious firm is currently embarking on a major recruitment drive and seeks to grow the existing 70-strong workforce by at least 30% over the next 12 months.

From its offices in Stoke-on-Trent and South Wales SYTECH, established in 1978, provides all aspects of digital forensics and cyber services (Cyber Essentials, penetration testing etc), consultancy and training, for national public sector organisations and major blue-chip organisations. Predominantly working on behalf of the criminal justice system, and associated stakeholders, the company maintains a highly experienced, multi-discipline team of Professional Expert Witnesses and Analysts, who each specialise in complementary areas, working to understand the unique requirements of each business.

Daren Greener, MD at SYTECH comments: “We are highly regarded as an effective and leading provider to the criminal justice system, and we are ambitious to extend our reach and generate awareness of our extended offering within the private sector through partnering with Zeus PR.

“A major focus for the PR campaign is to promote our consultancy and on-the-ground training support services for businesses striving to achieve ISO/IEC 17025 Quality Standards. With nine years of testing and calibration laboratory experience, and having secured the rigorous accreditation ourselves, our highly experienced consultancy team can assist laboratories and businesses to achieve the accreditation - and maintain their status thereafter.”

IEG EMEA board members pictured with the Taylor MK4 Continental Container

Zeus PR Appointed by Impact Environmental Group

Following a group-wide tender process, Zeus PR is incredibly proud to have been appointed by IEG EMEA, a division of the Impact Environmental Group with operations situated strategically across the US and the UK.

The agency will now support the entire organisation, including all four trading brands, working closely with the IEG EMEA board, including Managing Director David Williams who heads up the board, and Commercial Director Pete Dickson, to formulate and develop a reputation-building PR and content strategy.

The appointment follows hot on the heels of the IEG EMEA’s substantial expansion in 2023. Last year saw two further UK acquisitions cementing the group as a global waste industry category leader, as UK Container Maintenance (UKCM) and Capital Compactors and Balers (CCL), joined Container Components Europe (manufacturer of Duraflex lids), and Egbert H Taylor to sit within the IEG EMEA’s portfolio of aligned industry-leading brands.

 Anthea Fosti Managing Director of Zeus PR comments: “We will be showcasing IEG EMEA’s impressive service offering as the leading European operator in the provision of waste and recycling products and service solutions, and we are very much looking forward to working closely with the group and the four individual business centres on this far-reaching brief.

“We have already enjoyed a 10-year partnership as the retained PR provider for UKCM, and following their acquisition by IEG EMEA last year, we were very pleased to be invited to tender for, and subsequently be awarded, the group-wide brief.”

Pete Dickson, Commercial Director at IEG EMEA states: “‘As we develop the IEG EMEA brand and its recognition, a positive and creative PR partner is essential. On the back of its impressive work for UKCM over the last decade, we are pleased to have partnered with Zeus PR; and look forward to working with Anthea and her team.”

Founded in 1999, IEG as the parent organisation headquartered in Elgin, Illinois has rapidly grown into a global environmental products and services business, providing a comprehensive suite of new and replacement products for waste containers, collection and compaction equipment, and waste transportation equipment, and it is ambitious to expand IEG EMEA further where synergistic opportunities can enhance their customer value proposition.

The EMEA division, as with the wider global IEG organisation it resides within, plays an important role in the pursuit of a circular economy, providing products and services to the global waste and recycling industries. The business is a procurer of top-quality materials and a key advocate for sustainability, whilst maintaining competitive prices.


Clear Start Accountants Office

Building Visibility for Clear Start Accountants

When Fiaz Ashraf, CEO of the AFA Group, approached us to be the retained PR partner for his business Clear Start Accountants, we were delighted to welcome our new client on board.

Similar to many other B2B brands we support, Clear Start Accountants is a successful company and growing, however they were keen to invest in their brand and support accelerated growth by communicating the features and benefits of their services and showcasing the phenomenal results they are achieving for clients.

With an employee base of over 150 people, and operating from its state of the art, contemporary headquarters in Universal Square, Devonshire Street North, Manchester, as well as from its offices in Stockport and Canada, Clear Start Accountants offers general accountancy services for sole traders and smaller firms, such as HMRC returns as well as its pioneering, tech-enabled, personal budgeting service for both business and private individuals.

Clear Start Accountants has helped countless consumers and small businesses in reducing their living costs, with the assistance of their bespoke client software ‘Client Master’.

For Clear Start Accountants, we have built a PR and digital marketing strategy to maximise multi-channel exposure, across traditional and online platforms, building the company’s reputation and supporting their SEO, with high quality editorial content placement and link building.

From news-based press releases promoting key company developments, and establishing and managing a podcast series, to writing award entries and supporting the company Linkedin feed, Zeus PR is proud to support the business in generating vital 360 exposure. The initial results of which we were honoured to share at Clear Start Accountants’ first major company conference recently.

The results speak for themselves with over 55 items of media coverage secured over the six-month campaign timeline so far and six insightful podcast episodes recorded. In the last 90 days, Clear Start’s social media interactions have also been bolstered; there has been a 50% increase in unique visitors to the company’s LinkedIn page, and page views are up almost 40%.

For an initial conversation on how we can support your brand, contact the team.

News with a COVID Lens

With a number of the industries that our clients operate in being heavily hit in recent times, the Zeus team has been busy sharing key insights and trend data for publication in major national titles, feeding the press appetite for news with a COVID-lens, whilst maintaining client visibility.

Recently, Zeus worked closely with our long standing client Teletext Holidays on informing the media and their readers on the ‘Great Christmas Getaway’.

The leading online travel agency is witnessing an uplift in Christmas 2020 bookings, showing an increase in multi in average party size, with more multi-generational family parties, as people decide to travel abroad for Christmas week - pointing to a real appetite for people to spend some quality time with their extended family, whilst enjoying the warmer weather.

Teletext Holidays commented widely in the press, on how this is reflecting the latest UK government restriction which limits gatherings to 6 people or under, possibly resulting in a very different Christmas for many UK families this year.

We secured for our client significant national media coverage including news pieces in The Telegraph and The Independent as well as in the major industry trade title Travel Weekly.