For our wonderfully disruptive, FMCG-lifestyle brand client Fabulosa, we love getting CREATIVE!

Each month, as part of our fast paced,  integrated strategy, to complement our media and influencer outreach campaign, we support the in-house team, with creative brand partnership development.

This sees the Zeus PR team scouring the social landscape for the most inspirational and cutting edge creatives to work with us to develop engaging content to amplify Fabulosa’s new range launches, and there are many!

In the last 6 months alone, we have worked with many wonderful artists and talented individuals in diverse fields from trainer customisation and balloon art to glassware art and nail art; we have relished each and every project and loved every minute of our involvement in bringing them to life.

A great example of this is play is the Sweet Feet collection – aimed at trainer enthusiasts. Fabulosa introduced a brand new range of premium shoe care products, delightfully fragranced designed to clean, freshen, protect, and sanitise whilst spreading that Fabulosa feeling. An absolute must-have for anyone keen on their kicks!

For the launch, the agency supported the in-house Fabulosa team with a photocall against an edgy urban skatepark backdrop and brought on board trainer customisation creative @Xtra.Customs (Instagram) who put her own fabulous spin on the launch with a Sweet Feet inspired design, sharing with her followers, and showcasing across the highly subscribed Fabulosa social feeds, to provide yet more exciting content for their army of fans.