The Zeus PR team has been very busy this summer with the latest PR launch for iconic British brand Horlicks!

Marking its first major launch in 100 years, Horlicks is shaking up the world of protein and supplements with Horlicks Healthy; a range of nourishing shakes specially formulated with carefully selected vitamins, minerals and functional ingredients alongside protein to make it easier and tastier to look after your wellbeing.

Helping you to feel more refreshed and ready to enjoy every moment, the four Horlicks Healthy shakes provide you with a little boost and helping hand whether you want a more soothing sleep, feel a little sluggish or simply want to ease those aches and pains!

Developed with a nutritionist to nurture your body, gut, mind and sleep, each 400g pouch contains a blend of Vitamin B6, B12, C and D, minerals Calcium and Zinc, as well as 15-20g protein per serving, whilst retaining the signature creamy and malty Horlicks flavour that has been loved by families for nearly 150 years.

With food and drink PR a firm forte at Zeus, the team has already generated significant exposure and coverage for the launch across consumer and trade press, including the Daily Mail, The Sun, Top Sante, Platinum Magazine, Baking Heaven, Love It, Woman, Homestyle, Pick Me Up, My Weekly, That’s Life, and The Grocer – with lots more to come!

Michelle Younger, Head of Marketing at Aimia Foods commented: “Horlicks has been nourishing families and supporting health and wellbeing for 150 years, and we are incredibly excited to be building on the strong heritage of the brand with the launch of Horlicks Healthy, which is all about making the most of every moment.”

“Each shake has been carefully developed to make nutrition easy and enjoyable, supporting you in your wellness journey, with the signature, creamy and malty taste that Horlicks is loved for.”

Horlicks Healthy 400g pouches are available now RRP £14.99 at and Amazon.