With still three weeks of the year left, the Zeus PR team is already celebrating yet another phenomenal year achieving record results for their longstanding client, Fabulosa.

Working in close partnership to apply their expertise, the B2B and consumer PR teams have enjoyed supporting the fragrance-led home and lifestyle brand for the third year running, by securing significant and widespread coverage through promoting key product launches, overseas milestones, landmark distribution announcements and much, much more.

Managing Fabulosa’s award entry programme has also remained a main pillar of the campaign throughout 2023. Zeus PR has researched the relevant major trade and business awards and drafted compelling entries on Fabulosa’s behalf, resulting in a long and impressive line of highly prestigious winner and finalist accolades for the business.

As if achieving this valuable industry recognition and securing ample coverage across national consumer titles, key trade publications and leading business news platforms week in and week out wasn’t enough, the agency has also continued to play an integral role in amplifying Fabulosa’s social media presence throughout 2023. Through a highly effective and prolific influencer and celebrity gifting programme, Zeus PR has generated extensive organic social media content for Fabulosa, with a key highlight being Love Island star Faye Winter taking to her Instagram stories to share photos of her Fabulosa hamper with her 1.2 million followers!

Not only this, but Zeus PR has also assisted Fabulosa with its objective of continued expansion into Europe, by targeting European ‘cleanfluencers’ to build the Fabulosa fan base overseas.

Also supporting the growth of Fabulosa’s Instagram channel, Zeus PR has forged over 40 partnerships for the brand throughout 2023 with iconic household names such as Henry Hoover, Russell Hobbs, Nutribullet, Batiste, Piccolino’s and Away Resorts.

If you are interested in finding out how we can support you and propel your brand into the limelight with a highly effective PR campaign, please get in touch.