The Zeus PR team has been busy supporting iconic British brand Horlicks with the PR launch for its latest national consumer campaign!
With its new campaign, Horlicks seeks to encourage consumers to take a step back from the rush of everyday life and find a moment of calm – aided by an indulgent mug of Horlicks.
With the busy pace of a modern lifestyle, it can be difficult to remember to slow down, relax, and take a moment to ourselves when we really need it.
All too often we are juggling many responsibilities, both personal and professional, and carving time out from the rush of everyday life to unwind and reset doesn’t always make it on to our to-do list.
Something as simple as hitting the pause button in between virtual meetings from the home office, taking time for a much-needed catch up with a loved one or savouring a calm moment in the garden with a delicious, comforting mug of Horlicks can be all you need to find your Happy Place.
Go to your Happy Place with Horlicks, anytime, anywhere.
Following on from the huge successes of several expertly executed campaigns and new product PR launches for Horlicks to date, the agency has been supporting the brand with it’s ‘Happy Place’ campaign through several exciting PR activations including major brand partnerships to extend reach, placement of editorial promotions to generate exposure in key target publications, and securing wide-spread sampling opportunities to amplify campaign messaging.
If you are interested in finding out how we can support your brand with a highly effective PR campaign, we’d love to chat with you. Please contact anthea.fosti@zeuspr.co.uk.