As the pioneering college of music WaterBear prepares to open the doors to its second campus in September 2023, building on the success of its inaugural college in Brighton, Zeus PR has been busy working closely with the passionate team to support the college’s ambitious expansion plans.

Most recently, members of the Zeus team headed over to Yorkshire for the hugely successful WaterBear Sheffield launch event, held at the new state-of-the-art facility.

The agency generated a significant amount of pre-event media coverage, majoring on several press stories to maximise exposure for the hotly-anticipated occasion. On the day, the Zeus team pulled out all of the stops for our pioneering client – with interest from a key TV broadcast channel and film crews pushed for time, Zeus PR stepped in and captured footage of the ceremonious ribbon cutting on an iphone, sending to the media contact to secure prime time BBC News coverage.

A culmination of hard work by the passionate WaterBear team has created an unrivalled learning space for students keen to embrace WaterBear’s unique ethos of building a long-term, sustainable career in the music industry. Over 250 enthusiastic attendees passed through the doors for the event to enjoy an afternoon of live music and networking, including the Lord Mayor of Sheffield, industry partners, tutors, offer holders, parents and those interested in finding out more about the many BA and MA courses on offer.