Here at Zeus PR, we are excited to celebrate great results for our client, leading online travel agency, Teletext Holidays.
Since being appointed by the iconic brand back in December, we are loving every minute! By utilising our travel expertise, we have consistently secured substantial weekly coverage in key national newspapers, averaging 4/5 national news pieces each week. Major titles include The Sun, The Sunday Mirror, The Daily Express and The Sunday People. Check out this impressive, full-page round up of all-inclusive deals, secured in The Mirror online, and this I News article to find Teletext Holidays in the 30 best summer holiday deals.
Celebrity partnerships are also on the agenda for team Zeus. Recently, we enlisted TV presenter and travel & property specialist, Laura Hamilton as a brand ambassador for the iconic online travel agency. To generate awareness and excitement, Laura and her family were sent on holiday to the stunning Amathus Beach Hotel Limassol in Cyprus, where she shared her trip to her following through daily posts and stories. Laura’s prolific social sharing grabbed the attention of major news outlets- including The Express! Find the article here.
We have also achieved significant business news flow in key travel trade print and digital titles, reinforcing their positioning as a major UK online travel agency.
More exciting times are ahead, so watch this space for seasonal campaigns, TV exposure on popular programmes and high-profile press trips with national travel editors!
At Zeus, previous successes include profitable TV sponsorships, whereby our clients have received prime time TV exposure with full verbal and visual branding. With Teletext Holidays, we have been able to maximise long-standing relationships with contacts in the travel industry to drive press and digital coverage.
Teletext Holidays is one of the UK’s leading travel companies providing great-value beach and city breaks to thousands of destinations worldwide. With over 25 years’ experience in the industry, Teletext Holidays strives to provide valued customers with a fantastic range of destinations, hotels, airlines and transfers, for the best possible prices. All holidays, flights and hotel deals are TTA and ATOL protected, so customers can book with confidence.
For more information about Teletext Holidays visit: www.teletextholidays.co.uk
