It was a big night for team Zeus at the Drum Marketing Awards last week, as we celebrated with our partner agencies Mosquito Digital and Network Design, after our client Zoflora was highly-commended as ‘Emerging Brand of the Year’!

Following a successful collaborative approach, Zoflora was recognised for its significant growth and strong brand presence. The iconic household brand has energised and empowered consumers, bringing younger users in and developing a new trend for cleaning.

Zoflora has consolidated its position as the UK’s number one liquid disinfectant brand, benefitting from a very substantial 22% like for like annual growth! The national brand we all know and love now commands 41% marketing share of both sales and volume of the growing £40.6m UK liquid disinfectant market.

A key PR highlight contributing towards the much-coveted acknowledgement was Zoflora’s inaugural presence at Crufts 2018. To generate press interest from the national media and to maximise Zoflora’s exposure, the Zeus team enlisted ex-EastEnders actress Jacqueline Jossa to attend the stand on press day. Through managing a high-impact press photocall and instigating a hardworking media relations campaign, impressive coverage was achieved with a total combined print and digital media reach of 104,992,211. The press campaign featured in eight national publications including the Daily Mail, Daily Express and Daily Mirror, with the brand’s key messages achieving significant reach into a wider audience.

We also enlisted Jacqueline to share her Zoflora experience on her social media feeds, including a video to her Instagram followers which featured in the national press.

During the high-profile Drum Marketing Awards ceremony, Zoflora was additionally recognised as a finalist in the category ‘FMCG Brand of the Year’.

Throughout the four years working with Zoflora we have celebrated numerous successes and achievements, supporting the brand with a hardworking PR campaign delivering significant exposure and consumer engagement.

Visit our news page to read more about our recent exciting projects with Zoflora!