Zeus PR has been appointed by The MOLE Clinic, the UK’s only private clinic group dedicated to skin cancer screening, to manage its UK-wide PR campaign to encourage early detection.
The agency has been brought on board to handle the press, influencer and social media brief for the clinic which has recently expanded with the opening of a Manchester clinic.
Building on its strong presence across the UK, with specialist medical teams treating more than 35,000 people every year at its clinics in London, Bristol, Brighton, Edinburgh, Glasgow and now Manchester, The MOLE Clinic has partnered with Zeus PR to elevate its profile around each of the individual clinics, with an additional focus on boosting its presence in the North West.
Anthea Fosti, Managing Director of Zeus PR comments: “The launch of The MOLE Clinic Manchester marks the eighth UK clinic for the group. This places it in a strong position to further build the brand regionally and nationally. We are delighted to be launching a campaign for The MOLE Clinic and look forward to working with the team to reach as many people as possible with the early detection message through a strategic, reputation-building PR and social media campaign.”
Emma Jones, Marketing Director at The MOLE Clinic added: “We have been supporting patients with early detection of skin cancer for over 21 years. Our mission is to help lower the UK skin cancer mortality rate with our innovative, highest-quality screening services. We selected Zeus PR to support us to achieve our objectives not only for their excellent track record delivering high-profile national PR campaigns, but also for their North West base which is ideal to drive the additional focus on our newly launched Manchester clinic.”
About The MOLE Clinic
The MOLE Clinic was founded by lawyer Iain Mack who was diagnosed with melanoma skin cancer in 2002. He quickly became passionate about assisting others to detect skin cancers early to help improve UK survival rates. Iain subsequently founded The MOLE Clinic® in London in 2003 and pioneered skin cancer screening in the UK. Iain also developed The Mole Clinic Screening Nurse Training Programme – the only such programme accredited by the Royal College of Nursing.
He also developed the UK’s first Skin Cancer Screening App using AI. The App has been used by NHS GPs since 2005, reducing NHS waiting times and costs. The App won the UK Patient Safety Awards and was exhibited in the London Science Museum. Iain was elected a Fellow of the Royal Society of Medicine in 2005 and has been nominated as finalist in Laing Buisson Healthcare Awards for ‘Entrepreneurial Achievement’.
More information on The MOLE Clinic can be found at https://www.themoleclinic.co.uk/