At Zeus PR, we are devoted to boosting our clients’ presence, working hard to present each brand we represent with a constant flow of engaging ideas for brand activation, and gold-dust opportunities.

With our client base ranging from globally established businesses to fledgling start-up brands, we are liaising daily with our expansive network of contacts across multiple platforms, to identify and secure excellent exposure.

Over the past year, we have been delighted to have supported the birth of Their Future, the luxury sustainable baby brand, providing a bespoke service right from the initial stages of product development, to the official launch to market, and beyond!

 

A Success in The Press

With the task of raising awareness for Their Future’s utterly unique blanket, our strategy began with drafting the initial launch press pack, which was then issued wide to our highly relevant list of media targets across consumer, trade, and environmental news outlets.

Upon enlightening journalists to Their Future’s first-of-its-kind, super soft-touch blanket, it was safe to say that the campaign got off to a successful start, with the launch featuring in prestigious titles including The Business Desk, BBP Media, The Cheshire Magazine, Northern Life, etc.

And this was just the beginning, as to bolster the flow of coverage, we continued plugging away to position the blanket as the ultimate gift for both seasonal and evergreen product roundups.

Exceptional press coverage was generated as a result of this, with Their Future’s blanket awarding the status of ‘Best Baby Blanket’ by the iconic national news title, The Independent (which has an astronomical monthly reach of over 88 million readers), in a roundup of ‘52 Best Baby Shower Gift Ideas: Top Present Ideas New Mums and Dads will Love’.

Further exposure was then achieved in both the UK and Irish Daily Express, in a roundup of ‘We love… New Baby Essentials‘, which featured in the hugely-circulated print issue, reaching over 933,000 readers daily.

Alongside national news titles, coveted motherhood media features were secured in online titles including Net Mums, within the publication’s roundup of ‘Best Baby Buys For Autumn’.

Targeting both print and online publications ensured a huge uplift in brand awareness, as well as the opportunity for increased traffic to the client’s website, with online publications including a ‘purchase now’ link, alongside the product’s RRP.

 

Influencer Outreach

To amplify the press launch campaign for Their Future, we liaised closely with motherhood and lifestyle influencers, ranging from highly-engaged micro-influencers, to large-scale macro influencers to provide gifting in return for a continuous flow of organic social media content.

From stunning and informative reels showcasing the blanket’s innovative properties, to new-born announcement grid posts featuring the blanket as the backdrop, influencers have continued to share an array of engaging content, month-on-month.

Managing our client’s social media feed ensured we were able to re-share influencer content as and when it came through, strengthening our existing calendar of curated grid and story posts.

Developing a relationship with influencers via our client’s direct messages also allowed us to also gain valuable product feedback, as well as in-depth testimonials for www.theirfuture.co.uk’s landing page, improving brand credibility and strengthening the overall appearance of the website.

To date, we are delighted to have secured Their Future an extended reach of over 200,000 new eyes, solely through our influencer outreach campaign.

 

Celebrity Brand Ambassador

Our support extended to sourcing and managing the high-profile celebrity brand ambassador partnership with E4 Made In Chelsea star, Tiffany Watson, who has a hugely relevant, and highly-engaged fanbase of over half a million followers on Instagram.

Making the perfect candidate for maximising Their Future’s sustainable brand launch, first-time mum Tiffany is a huge advocate for the planet-friendly movement, making conscious choices, and already partnering with aligning brands within the eco-friendly baby market.

Tiffany’s role is set to elevate the brand, delivering an ongoing array of exposure to her luxury motherhood audience, with the partnership including a schedule of social media content, a Their Future blanket photoshoot, attending Excel London’s The Baby Show (the UK’s largest shopping and advice destination for all things baby) on the Their Future stand, as well as participating in press opportunities.

 

 

We always relish the opportunity to bring our big brand experience to new fledgling brands, helping them establish themselves within the relevant consumer market. For more information on how we can support and propel your brand into the limelight, please get in touch.