Following hot on the heels of supporting longstanding client Aimia Foods with Bubbleology’s debut into grocery, Zeus PR was excited to be enlisted for the eagerly awaited launch of Isovibe!

Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide.

Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & Lime, and Mango & Passionfruit exclusively online on Amazon, the new Isovibe range delivers a protein fix in a more fun and flavoursome way for shoppers than ever before.

Made with fast-absorbing, hydrolised whey protein isolate and developed using real fruit powders, Isovibe Clear Whey is bursting with flavour and high in protein at 22g per serving, with only 93 calories and 0% sugar.

The range has been developed to support health, happiness and well-being, providing a fresh way for consumers to hit their protein goals and give their day a much-needed boost.

Drawing on its extensive experience, the agency’s specialist consumer PR team has been hard at work supporting the launch, fulfilling several sample requests from national newspapers, health and wellbeing titles, women’s lifestyle publications and more, with multiple media reviews pending.

Alongside this, the agency is running a targeted trade PR campaign to generate visibility for Aimia Foods’ launch amongst industry press, and is celebrating early results with coverage achieved in titles including Retail Times, Field Marketing, Kam City, and FoodBev Media.

Bolstering the media outreach, Zeus PR has also been tasked with other exciting PR activations including securing major brand partnerships to extend reach – watch this space!

If you are a member of the press and would like to sample Isovibe for a review, please contact