WaterBear Music College has appointed Zeus as their PR agency to support the group in building its reputation nationally, and support their ambitious expansion plans.

Zeus PR will be harnessing the success story behind WaterBear’s inaugural college in Brighton which opened in 2019, to generate excitement and awareness for the college’s second site opening, unveiling plans for its new college in Sheffield. Key targets include prospective students, parents and education industry professionals.

Eve Massaad, Head of Marketing for WaterBear comments: “We have had an incredible journey to date, and have exciting plans to share. Since launching four years ago we have enjoyed many successes, supporting students in connecting with an audience and mentoring them in how to remain in full control of their career, all the way to stadium level and beyond.

“WaterBear Sheffield will open its doors in September 2023, providing an additional choice of location to independent artists and musician students keen to embrace WaterBear’s ethos of building a long term, sustainable career in the music industry.

“We will be working closely with Zeus PR to share our wider vision on a national level, and embracing all key stakeholders.”

Anthea Fosti, MD at Zeus PR adds: “We are fortunate to have supported many inspirational educational providers over the past 15 years, and in that time have established a strong specialism in the sector. We are thrilled to be now working with WaterBear, who are truly unique in their offering which provides specialist one-to-one mentoring, focused class sizes and exclusive development opportunities across the music industry, across the full spectrum of music.”