Making a Splash for a Major Exhibition
The Zeus team has been busy running a successful media campaign to support its client, leading law firm SAS Daniels, with its sponsorship of a highly anticipated, retrospective exhibition with the widely revered Northern artist Helen Clapcott.
'A Portrait of Stockport'
The exhibition was hosted by Stockport War Memorial Art Gallery and staged with support and funding from Stockport Council. ‘A Portrait of Stockport’ features over 100 of Helen’s works including flagship pieces The Power Station, The Last Carnival and Brinksway 1979, Before The Motorway.
As the firm's retained PR agency for over 18 months, Zeus was tasked with an additional project. By way of a series of PR tactics, the agency set out to build awareness and interest in the exhibition, utilising a series of PR tactics and working collaboratively throughout the project with SAS Daniels, Stockport Council and Lund Humphries, publishers of the first major monograph on Helen.
Securing Widespread Exposure
The agency secured extensive coverage for the launch through an effective PR campaign ahead of the exhibition’s opening. Spreading the word and piquing the interest of the North West and beyond through targeting national, regional, and local press, and broadcast, articles were featured on the BBC, Manchester Evening News, Stockport Express, Manchester World, Manchester Magazine, and Stockport Nub News – just to name a few. Broadcast interviews with Helen Clapcott herself were also placed with BBC Radio Manchester and popular local station, Strawberry Radio.
The Zeus PR team was also excited to support SAS Daniels at its private viewing to celebrate the exhibition launch. This was a fabulous evening of conversations and canapes, attended by special guests including the Mayor of Stockport Councillor Suzanne Wyatt and her consort Mayoress Melanie Braviner.
As the final phase of the project, the agency undertook another media outreach campaign following the private view event. This reported on its success and leveraged another opportunity to profile the exhibition in the media.
For those interested in visiting the exhibition, ‘A Portrait of Stockport’ is open now and runs until the 25th of January. If you are interested in talking to us about how we can support you with a prolific PR campaign, please get in touch.
Pantomime-Themed Product Launch Supported By Zeus PR
Here at Zeus PR, we are always keen to immerse ourselves in client projects. We recently had a wonderful time supporting the launch of our fragrance-led lifestyle client Fabulosa’s latest Pantomime-themed product launch.
Our client was keen to propel the launch of its new Pantomime-themed range with a flow of engaging weekly reels, and what better way to capture Fabulosa’s audience than with its’ very own Pantomime Dame!
Local Dame, Annie Fanny was immediately hired to delight fans with light-hearted comedy, taking a trip to Poundland to produce a series of hilarious content pieces.
Customers and staff members were roaring with laughter as the day rolled on, and with a sprinkle of Dame Annie Fanny’s charm, were even happy to get involved with trending TikToks & Reels – we nominate Dame Annie Fanny as employee of the day!
Our involvement branched throughout the entirety of the process - from liaising with the client, retailer & actor to arrange the content shoot in-store, to supporting with filming on the day, and even making our debut appearance in content whilst sporting the Poundland uniform! The glamorous life of PR!
As a brand that loves to push boundaries, the Poundland takeover proved a huge success with the retailer, with Poundland’s Senior Buyer even applauding the launch’s success via LinkedIn.
If you’d like a laugh, check out some of the links to Fabulosa’s content below:
https://www.instagram.com/p/DBNxLtzPt41/
https://www.instagram.com/p/DBIx5d2OhcH/
https://www.instagram.com/p/DA3uqDNufo6/
Generating further exposure for the launch, our social support was layered with tailored press outreach, resulting in online coverage across all three of The Sun’s online platforms (UK, Ireland & Scotland), with an entire article dedicated to showcasing the range.
Our press outreach emphasized the collection being exclusive to Poundland, and with Fabulosa always being keen to strengthen relationships with retailers, it was exciting to see an image of the Poundland shopfront used in the article.
The article relayed key information to entice customers to purchase, including fragrance notes, products the collection is available in, and price info.
Overall, the Pantomime-themed product launch proved extremely successful, with fans flocking to stores in hopes of finding their very own Prince Charming, Fairy Godmother & Happily Ever After.
Keen to boost your brand with a targeted strategy to tempt customers? For more information on how we can support and propel your brand into the limelight, please get in touch.
Building Profile for National Associations
Powerful, highly effective PR campaigns are not just the domain of brands, and here at Zeus PR we take great pride in showcasing incredible non-profit member organisations.
One such as example is APDO, the UK's professional body for decluttering and organising professionals, which sets standards, provides professional development and supports the growth of the industry.
Zeus PR has been supporting ADPO and their members, as the retained PR agency for 2.5 years, a role which has seen us generate significant awareness of the association, and of the phenomenal offering of its highly knowledgeable membership.
By sharing the expert insight of the APDO members via editorial comment in the national media, and within broadcast interviews, we support their position as the major authority in both general home organisation as well as in more specialist areas such as productivity, hoarding and digital organisation.
We also work very closely with the APDO board in securing press exposure for APDO’s major events such Spring Clearing Week and National Organising Week, as well as supporting their involvement in major national exhibitions such as the annual Clean & Tidy Home Show.
And the exposure speaks for itself!
By working closely with our media contacts, we have achieved high netting editorial profile for APDO in major titles such in the Sunday Times, Ideal Home, Woman and Home, Living Etc, House Beautiful, each and every month.
Zeus PR has secured for APDO over 250 items of media coverage across both national print and digital media channels, supporting not only brand awareness, but also enhancing their SEO substantially with more than 200 powerful links from high domain authority websites.
To find how Zeus PR can support your organisation or to find out more about our high impact PR campaigns, call us on 01260 275372 or email anthea.fosti@zeuspr.co.uk
Lasting Client Relations... Decades of Success
We take immense pride in the longevity of our client relationships here at Zeus PR, having supported many businesses for several years with hard-working PR campaigns. One such client – our very first client, in fact – is Abbey College Manchester, a leading independent college based in the city centre, for which we have enjoyed a partnership spanning fifteen years.
Following many successful years supporting Abbey College Manchester, we have since relished the opportunities to service all other colleges within the group including Abbey College Birmingham, Abbey College Cambridge and DLD College London – with who we are celebrating a decade of working with at the time of writing.
As an agency, we have collaborated closely with the internal college teams over the years, supporting the inspirational establishments with targeted education PR and marketing to raise awareness of the unique offerings and drive pupil recruitment in an increasingly competitive marketplace.
Throughout the PR programmes to date, a significant amount of media coverage has been generated, highlighting and showcasing pupil achievements, new first-class facilities, key milestones, pioneering academic programmes, exciting initiatives and extra-curricular activities, and industry insight and advice to name just a few examples. Opportunities to profile the colleges have been secured across national and regional print and digital media, education-specific press, and broadcast platforms by combining PR tactics such as powerful news placement and press release distribution, negotiating expert comment opportunities and editorial, thought-leadership feature placement.
If you’d like to talk to a member of the team to discover how we can support your business, get in touch.
PR Campaigns for Professional Service Providers: A Multi-Channel Approach
At Zeus PR, building our clients’ reputations on multiple platforms via high-quality press coverage is our forte.
This is an effective approach to generating valuable exposure and widening reach for professional service providers, and a great example of this is our work over the last year with leading law firm SAS Daniels. Working with each of the departments across the organisation’s four offices, the Zeus PR team regularly showcases the expertise of the firm’s 120-strong legal specialists on local, regional and national levels.
Supporting the development of the firm’s corporate profile, we generate ample print and digital coverage for SAS Daniels on a monthly basis through powerful news placement across key local and regional business titles. We profile individual team members with advice-led features in prestigious regional lifestyle magazines for ongoing visibility, and with our wide network of journalist contacts, we successfully support the business to reach new clients through topical comment opportunities with national news outlets.
Through effective sector-specific media targeting, we also elevate the business’s profile in key national trade publications - with the wide range of services the firm offers, the opportunities with this element of the PR programme are extensive.
Whilst the firm’s expertise, technical know-how and friendly approach speak for themselves, our specialist PR support enables SAS Daniels to connect with its target audiences, convey its key messages and promote the core benefits it offers to its clients.
If you want to talk to us about boosting the reputation of your business, please get in touch.
Turning up the Heat for Nolte Küchen
Zeus PR has been appointed by Nolte Kitchens UK, the UK arm of leading German Kitchen Brand Nolte Küchen to support its ambitious growth plans.
After winning a competitive tender, the PR agency will be establishing the UK press office for the brand, and undertaking an energetic content-led PR campaign.
Zeus PR is tasked with building the brand’s reputation with a far-reaching national consumer press and influencer strategy. This will be twinned with trade media outreach to promote Nolte Kitchens UK dedicated contract kitchens division that serves both boutique housing projects and large-scale developments.
Nolte Kitchens UK, headquartered in Wilmslow, Cheshire has 15 showrooms nationally in premium high street locations including a flagship store in Westminster, London, and further UK expansion is imminent.
Its parent company Nolte Küchen has a rich history dating back to 1958 and has been voted Germany’s favourite kitchen brand for five years running. The company manufactures at their plant in Germany over 900 kitchens a day and exports to over 60 countries.
Nadine Rowley, Digital Marketing Manager states: “It’s a hugely exciting time for Nolte Kitchens UK. We have big plans for the next 12 months that will allow us to further enhance the presence of Germany’s favourite kitchen brand in the UK retail market, and I’m confident Zeus PR will play a critical role in that growth.”
Anthea Fosti, MD of Zeus PR comments: “The sheer quality, innovation, exacting detail and stylised lines that Nolte Küchen has introduced is totally unique to the UK market. This coupled with the unrivalled design service and the standout, luxury showrooms in the landmark locations across the country, gives us a compelling brand story, and one which we are excited to tell.”
www.nolte-kitchens.co.uk/
Supporting the Launch of Sustainable Baby Brand, Their Future
At Zeus PR, we are devoted to boosting our clients’ presence, working hard to present each brand we represent with a constant flow of engaging ideas for brand activation, and gold-dust opportunities.
With our client base ranging from globally established businesses to fledgling start-up brands, we are liaising daily with our expansive network of contacts across multiple platforms, to identify and secure excellent exposure.
Over the past year, we have been delighted to have supported the birth of Their Future, the luxury sustainable baby brand, providing a bespoke service right from the initial stages of product development, to the official launch to market, and beyond!
A Success in The Press
With the task of raising awareness for Their Future’s utterly unique blanket, our strategy began with drafting the initial launch press pack, which was then issued wide to our highly relevant list of media targets across consumer, trade, and environmental news outlets.
Upon enlightening journalists to Their Future’s first-of-its-kind, super soft-touch blanket, it was safe to say that the campaign got off to a successful start, with the launch featuring in prestigious titles including The Business Desk, BBP Media, The Cheshire Magazine, Northern Life, etc.
And this was just the beginning, as to bolster the flow of coverage, we continued plugging away to position the blanket as the ultimate gift for both seasonal and evergreen product roundups.
Exceptional press coverage was generated as a result of this, with Their Future’s blanket awarding the status of ‘Best Baby Blanket’ by the iconic national news title, The Independent (which has an astronomical monthly reach of over 88 million readers), in a roundup of ‘52 Best Baby Shower Gift Ideas: Top Present Ideas New Mums and Dads will Love’.
Further exposure was then achieved in both the UK and Irish Daily Express, in a roundup of 'We love... New Baby Essentials', which featured in the hugely-circulated print issue, reaching over 933,000 readers daily.
Alongside national news titles, coveted motherhood media features were secured in online titles including Net Mums, within the publication’s roundup of ‘Best Baby Buys For Autumn’.
Targeting both print and online publications ensured a huge uplift in brand awareness, as well as the opportunity for increased traffic to the client’s website, with online publications including a ‘purchase now’ link, alongside the product’s RRP.
Influencer Outreach
To amplify the press launch campaign for Their Future, we liaised closely with motherhood and lifestyle influencers, ranging from highly-engaged micro-influencers, to large-scale macro influencers to provide gifting in return for a continuous flow of organic social media content.
From stunning and informative reels showcasing the blanket’s innovative properties, to new-born announcement grid posts featuring the blanket as the backdrop, influencers have continued to share an array of engaging content, month-on-month.
Managing our client’s social media feed ensured we were able to re-share influencer content as and when it came through, strengthening our existing calendar of curated grid and story posts.
Developing a relationship with influencers via our client’s direct messages also allowed us to also gain valuable product feedback, as well as in-depth testimonials for www.theirfuture.co.uk’s landing page, improving brand credibility and strengthening the overall appearance of the website.
To date, we are delighted to have secured Their Future an extended reach of over 200,000 new eyes, solely through our influencer outreach campaign.
Celebrity Brand Ambassador
Our support extended to sourcing and managing the high-profile celebrity brand ambassador partnership with E4 Made In Chelsea star, Tiffany Watson, who has a hugely relevant, and highly-engaged fanbase of over half a million followers on Instagram.
Making the perfect candidate for maximising Their Future’s sustainable brand launch, first-time mum Tiffany is a huge advocate for the planet-friendly movement, making conscious choices, and already partnering with aligning brands within the eco-friendly baby market.
Tiffany’s role is set to elevate the brand, delivering an ongoing array of exposure to her luxury motherhood audience, with the partnership including a schedule of social media content, a Their Future blanket photoshoot, attending Excel London’s The Baby Show (the UK's largest shopping and advice destination for all things baby) on the Their Future stand, as well as participating in press opportunities.
We always relish the opportunity to bring our big brand experience to new fledgling brands, helping them establish themselves within the relevant consumer market. For more information on how we can support and propel your brand into the limelight, please get in touch.
Zeus PR Appointed for Another Aimia Foods Brand Launch
Following hot on the heels of supporting longstanding client Aimia Foods with Bubbleology’s debut into grocery, Zeus PR was excited to be enlisted for the eagerly awaited launch of Isovibe!
Representing the latest addition to the world of sports nutrition, Isovibe’s fun and fruity Clear Whey Protein powders are now on shelves in B&M stores nationwide.
Available in three juicy flavours in B&M stores now; Peach & Raspberry, Cherry & Apple, Lemon & Lime, and Mango & Passionfruit exclusively online on Amazon, the new Isovibe range delivers a protein fix in a more fun and flavoursome way for shoppers than ever before.
Made with fast-absorbing, hydrolised whey protein isolate and developed using real fruit powders, Isovibe Clear Whey is bursting with flavour and high in protein at 22g per serving, with only 93 calories and 0% sugar.
The range has been developed to support health, happiness and well-being, providing a fresh way for consumers to hit their protein goals and give their day a much-needed boost.
Drawing on its extensive experience, the agency’s specialist consumer PR team has been hard at work supporting the launch, fulfilling several sample requests from national newspapers, health and wellbeing titles, women’s lifestyle publications and more, with multiple media reviews pending.
Alongside this, the agency is running a targeted trade PR campaign to generate visibility for Aimia Foods’ launch amongst industry press, and is celebrating early results with coverage achieved in titles including Retail Times, Field Marketing, Kam City, and FoodBev Media.
Bolstering the media outreach, Zeus PR has also been tasked with other exciting PR activations including securing major brand partnerships to extend reach - watch this space!
If you are a member of the press and would like to sample Isovibe for a review, please contact scarlet@zeuspr.co.uk.
A Summer of Success for Southport Pleasureland
Looking back on what has been another incredibly busy and successful year supporting our valued clients, longstanding and new, the Zeus PR team is reflecting on the fantastic results achieved for Southport Pleasureland during a 6 month campaign.
Reigniting interest and positioning the iconic Merseyside amusement park as the ‘go-to’ destination for families throughout the spring and summer, Zeus PR employed a hard-working strategy to ensure a constant flow of content. This included a highly effective media relations campaign, twinned with a prolific influencer outreach programme for maximum results.
Overall, major exposure was achieved for Southport Pleasureland and its neighbouring attractions in the key target media, reaching over 328 million total readers, and featuring in over 30 titles (including Lancashire Live & The Liverpool Echo) across the 6-month period.
Kicking off to a cracking start over the Easter half-term when the park reopened for the 2023 season, the agency sparked parents’ desire for fun-filled days following a winter of hibernation by producing a ‘What’s On Guide’, which showcased an array of activities to delight the entire family. The guide was incredibly well-received by the press, generating significant coverage, as well as sparking national journalist requests to attend and review the attractions.
Following this, Zeus PR maintained a regular presence for Southport Pleasureland in the national, regional and local media by promoting the park’s action-packed schedule of family entertainment and events on a monthly basis, including the hotly anticipated ‘Dino Encounter’ days, the sell-out ‘Superhero’ days, and the ‘Emergency Service’ days.
Building on the press coverage generated through the promotion of the park’s popular events, Zeus PR also propelled Southport Pleasureland into the limelight through highlighting major park investments, charity sponsorships, and exclusive offers and deals, fulfilling the key campaign objective of generating a range of positive and regular news angles for the park. This in turn allowed for the park’s exciting developments to appear at the top of the search engine, following frequent coverage on highly-ranking online news outlets.
As part of the targeted, ongoing Southport influencer programme, Zeus PR identified highly engaged micro and macro influencers in the parenting and lifestyle sphere, offering gifted PR visits to enjoy with their families. This served to build the park’s social media presence through a range of exciting and organic content, as well as boosting profile engagement through influencers’ collaborative posts that appeared on Southport Pleasureland’s feed.
Over the course of the campaign, the agency secured reviews from a total of 57 influencers, resulting in an array of continued social sharing across multiple platforms, including Instagram, TikTok and YouTube. An impressive 387 stories and 42 grid posts were shared, with influencers continuing to promote park news and upcoming events following their gifted visits.
The influencer programme also fed into another of the park’s key campaign objectives of driving traffic to the website to boost Google rankings and online ticket sales, through links back to Southport Pleasureland’s website featured in influencers’ stories.
If you’d like to talk to us about how we can execute a proactive and effective PR campaign for you, please get in touch.
Building Visibility for Clear Start Accountants
When Fiaz Ashraf, CEO of the AFA Group, approached us to be the retained PR partner for his business Clear Start Accountants, we were delighted to welcome our new client on board.
Similar to many other B2B brands we support, Clear Start Accountants is a successful company and growing, however they were keen to invest in their brand and support accelerated growth by communicating the features and benefits of their services and showcasing the phenomenal results they are achieving for clients.
With an employee base of over 150 people, and operating from its state of the art, contemporary headquarters in Universal Square, Devonshire Street North, Manchester, as well as from its offices in Stockport and Canada, Clear Start Accountants offers general accountancy services for sole traders and smaller firms, such as HMRC returns as well as its pioneering, tech-enabled, personal budgeting service for both business and private individuals.
Clear Start Accountants has helped countless consumers and small businesses in reducing their living costs, with the assistance of their bespoke client software ‘Client Master’.
For Clear Start Accountants, we have built a PR and digital marketing strategy to maximise multi-channel exposure, across traditional and online platforms, building the company’s reputation and supporting their SEO, with high quality editorial content placement and link building.
From news-based press releases promoting key company developments, and establishing and managing a podcast series, to writing award entries and supporting the company Linkedin feed, Zeus PR is proud to support the business in generating vital 360 exposure. The initial results of which we were honoured to share at Clear Start Accountants’ first major company conference recently.
The results speak for themselves with over 55 items of media coverage secured over the six-month campaign timeline so far and six insightful podcast episodes recorded. In the last 90 days, Clear Start’s social media interactions have also been bolstered; there has been a 50% increase in unique visitors to the company’s LinkedIn page, and page views are up almost 40%.
For an initial conversation on how we can support your brand, contact the team.