Festive End to 2016!
Never missing an opportunity for our clients, the Zeus team has been making the most of the festive period to secure extra media coverage and online content for consumer and B2B brands that we manage PR and marketing campaigns for.
From seasonal product placement for our home interior clients such as Madebyzen™ , to attending and publicising events for BMW/MINI/Land Rover /Jaguar motor client Williams Group, and for our many school clients, we have been out and about and hitting the phones to the press hard in the last few weeks before Christmas!
A PR filled Summer!
It certainly was a busy August here at Zeus HQ. We have a number of school and college clients both in the UK and for the international market, and each one does both A-Levels and GCSEs.
For any school, results are the biggest day of the year, so we as a PR company have to shout about it and generate as much publicity as possible.
It all comes down to precise organisation and planning, which begins months in advance. We sit down with each client to identify students who are predicted to do exceptionally well, or who will succeed despite overcoming adversity.
We do roughly 50 press releases in preparation, writing a release for each school/college as a whole celebrating the incredible figures as well as targeted releases for the individual students we have already identified. We then issue them (if the student has done as well as expected) to the local press so that we achieve coverage across various areas.
On top of that we do our very best to secure broadcast coverage wherever possible and this year has been no exception. Abbey College Manchester was featured throughout the day on both Capital Manchester and Key 103 and was filmed for That’s Manchester TV.
This was also our first year with the wonderful, Beech Hall School in Macclesfield and the success of their students was played throughout the day on Silk FM.
The morning of results is always hectic and requires plenty of team support and ultimate organisation.
The journalists have already been called, the contact details have been logged and the bones of each press release are ready, hoping to be filled with some excellent grades.
As each student comes in to collect the grades, the contact at each school and college is on hand to send us the grades and a photo so that we can complete the release and whiz it out to press. Of course, this takes patience and you must remain calm as there are a number of results coming in from different clients all morning.
It is exciting and you can’t help but feel a sense of pride for these individuals who are going on to further their education thanks to the hard work and effort they have put in.
We have had some excellent coverage this year.
Zeus Goes Global!
We are very excited to be now supporting internationally our long standing client, leading UK educational provider Alpha Plus Group.
After working for eight years to share the many successes of their first-class independent schools and sixth form colleges throughout the UK, Zeus will now be working with international partner agencies overseas to spread the message even wider.
Alpha Plus Group has an unrivalled reputation, specialising in helping students from across the world achieve the personal, social and academic growth needed for success at the UK’s top universities, and the facilities for international students at their colleges are second to none. Providing a secure and caring environment for its boarding students, each of Alpha Plus Group's four colleges - based in London, Manchester, Birmingham and Cambridge, offer contemporary, state-of-the art, single en-suite rooms with onsite security 24 hours a day seven days a week.
The group stands for the Gold Standard in educational provision. By providing first-class learning, the Group enables pupils to achieve their full potential in a challenging and caring environment. Teaching throughout the Group combines the best of traditional and modern methods and provides access to the latest classroom technology.
For more information on the Alpha Plus Group visit
www.alphaplusgroup.co.uk/
2015 saw the opening of DLD College's purpose-built landmark building in the heart of Westminster, London.
Pictured left: Assistant Bursar Victoria Shilling, Group Bursar Alec Thorp, and DLD Principal Rachel Borland.
Driving Media Exposure for Turtle Wax
Zeus worked closely with leading car care brand Turtle Wax to stage a very successful high profile off road press event recently, securing considerable media coverage for this iconic brand.
In line with its “Life Gets Mucky” campaign, Turtle Wax recognises that life is too short to worry about car cleaning. Firm believers that cars exist to be driven, enjoyed and tested by the elements, Turtle Wax has an extensive range of products to clean, restore and protect them, and help make the car and the journey awesome.
Covering every aspect of car care and designed using an intuitive colour coded navigation system, Turtle Wax’s Main Line range has been optimised and harmonised to make it much easier for you to know the appropriate products you need to achieve the best results when cleaning your car, and the press couldn't have been more responsive!
Zeus PR provides the right solution for Perfection
Fashion solutions brand Perfection appoints Zeus PR to deliver a high-energy national PR campaign.
Cheshire-based Perfection specialise in bra and shoe accessories, solving a variety of fashion dilemmas for every occasion.
With Debenhams, M&S, Dorothy Perkins, Topshop, River Island, Evans and New Look on its notable UK distributor list, Perfection has strengthened its brand with newly launched packaging and a comprehensive web platform facilitating a direct to consumer channel.
Zeus PR, which has offices in Cheshire and Manchester, has created a bespoke engagement campaign incorporating consumer and trade PR, blogger outreach and social media management which will aid further growth and success for Perfection.
Anthea Fosti, managing director of Zeus PR, comments: “We are excited to be representing such a creatively ingenious brand. We feel that our targeted PR strategy can promote lasting interest for Perfection, highlighting its affordable and practical offering.”
“Working with the Perfection team is a fantastic opportunity and will complement our existing and ever-growing consumer portfolio”.
For more information on Zeus PR, visit www.zeuspr.co.uk.
Head to, www.perfectionsecrets.com, for details on the product ranges.
Out and about with the Zeus team
It’s been a busy month for the Zeus PR team. From fresher’s fairs to petting Parrots, the team have been out and about for various client events. Ellie and Megan went along to our client Real Stone and Tile’s trade event, for an evening filled with expert talks and product demonstrations, complimented by an array of food and drinks. Megan also showed off her golfing skills, and won a putting challenge and claimed a cosy fleece as her prize.
Next was the Chester Uni Fresher’s Fair, with our client Go Sexual Health. Ellie and Kirsty had a day away from their desks to join the gosh team at the fair. There they helped to raise awareness of the new sexual health service know as ‘gosh’. An enjoyable day was had working with the gosh team, giving out sexual health advice and supplies to the students of Chester University. Kirsty then made the trip to Clitheroe for the grand opening of The Ladies Room. A very lucky VIP competition winner received an exclusive tour of the brand new Salon with a drinks reception and complimentary treatment. Kirsty was also able to sneak her way into the stylist, Iwona’s chair for some sneaky pampering.
Zeus PR Attends Pro Hair Live 2015
The Zeus team has been working closely with celebrity barber and pioneering business leader Joseph Lanzante.
Joseph recently headlined the national hair trade show, Pro Hair Live 2015 at Manchester Central.
The team was present to support the client for a jam-packed weekend, and met with the salon and professional beauty media to discuss a series of upcoming exciting opportunities.
The charismatic stylist took to the stage at the Gents arena to provide demonstrations and advice to up and coming stylists and seasoned hairdressers in the audience.
Zeus has devised a dynamic campaign to support the talented stylist who manages his own training academy (Joseph Lanzante Training Academy) and salon (The Men’s Room) in Clitheroe.
The brief has a key emphasis on a hardworking media liaison strategy focusing on the consumer, business and trade press alongside an engaging social media strategy.
Taking the driving seat for the Williams Group
It’s full speed ahead for the Zeus PR team who are delighted to announce that we have recently been appointed to work with the leading prestige motor-retail business, Williams Group to support their 13 North West based retail centres.
The dynamic brief will see the team work closely with the forward thinking brand to drive customer awareness and interest in the highly anticipated new product launches in 2015 across the BMW, MINI and Land Rover Williams Group Retail Centres.
Working directly with the in-house marketing team, we will be working on a strategy to maximise the exposure for the Williams Group high-profile sponsorship's in the region of Liverpool, Manchester, Bolton, Rochdale and Stockport.
In what is set to be an exciting year for the Williams Group, the brands most notable group sponsorship comes in the form of their involvement with Lancashire County Cricket Club, Everton Football Club and alongside an array of exciting local initiatives.
Anthea Fosti, MD at Zeus PR said: “As an agency the Zeus team are thrilled to be working with one of the most established and dynamic brands in the region.
“We are immensely excited to be working with Aidan Williams, Group Marketing Manager for Williams Group and his highly experienced team to develop a hard working campaign.”
Why Buy New When You Can Reuse?
We have been busy working with our innovative client who repairs and refurbishes waste and recycling containers, UK Container Maintenance. They have saved an old double-decker bus from scrap and transformed it into an educational vehicle.
By practising what it preaches, UKCM has restored the bus back to its former glory by reusing materials that would have usually been disposed off. The sophisticated leather seats have been reupholstered using off cuts and the electrical devices such as the 50inch flat screen TV and iPads are second hand and have been refurbished to full working order.
The bus also boasts a modern bar and on the top deck part of the roof has been removed to make way for an open top garden area which will contain artificial grass and relaxing deckchairs. The outside will be vinyl wrapped and branded with the UKCM’s logo.
The bus will provide an educational experience into what UKCM does and the benefits it offers. Fully roadworthy, the bus will travel up and down the country to trade shows as well visiting schools to teach children the importance of recycling.
We can’t wait to catch a ride!
Scaling the Shores for JustResorts.co.uk
Sun, sea, gorgeous luxury resorts and fine dining have been on the agenda at Zeus PR for the last few months as the team have been busy working on launch of the 5* resort brand JustResorts.co.uk.
We have spent the last three month’s sharing news of the launch of this uber deluxe travel brand as part of Just Resort’s national and consumer marketing campaign, securing coverage in major national newspaper titles and national glossy magazines.
Anthea Fosti MD of Zeus PR said: “As an agency we absolutely love working with travel brands. And there is nothing on the market to rival the JustResorts.co.uk offer.
“When you are in search of somewhere to unwind, the lengthy process of trawling through numerous websites and brochures to find that special location can be anything but relaxing.
JustResorts.co.uk handpicks the best five-star resorts across Europe including Spain, Greece, Turkey, Canary Islands, Algarve and Italy.”
This follows hot on the heels of Zeus PR’s 3 year campaign building the national brand profile of the online travel brand Icelolly.com which saw the agency secure much coveted regular features on Saturday prime time TV with top billing shows such slots on Ant and Dec’s Saturday Night Takeaway, All Star’s Family Fortunes and Who Wants to be A Millionaire, high profile brand partnerships, significant national press exposure and celebrity endorsements.
