Zeus PR Appointed by Luxury Lifestyle Brand
We are excited to have won a six-way pitch to win the PR brief for Englana®, a new distinctively British, luxury lifestyle brand.
Englana® caters for those ‘discerning customers who yearn for something special that will last a lifetime’. The brand and product range captures the natural elements of the British countryside, whilst utilising exclusive yarns, fibres and raw materials sourced here in the British isles.
Zeus PR will be supporting Englana® with a high profile consumer launch strategy involving a traditional media and digital influencer campaign, social media engagement, the establishing of a a brand partnership programme and celebrity endorsements.
Helen Gutteridge co-founder of Englana® explains: “The PR strategy is critical to our entry to the market. We have invested a great deal of time and energy in developing our brand and our British sustainable supply chain.”
“We have sourced materials that are as natural as possible for our ranges at Englana® and all our products are made using traditional British craftsmanship, which we both champion and celebrate. For instance, one of the mills we work with has been producing woollen cloth, often for Royalty, since before the Battle of Waterloo and is one of only a few vertical woollen mills still in existence in the UK.
“We were determined to create a distinctly British luxury brand that supports British manufacturers, businesses and jobs. All the raw materials have been sourced in England and, as our early prosperity and wealth was founded on the wool and leather trades and the cotton and textiles mills, this seemed an obvious place to start.”
Englana® has launched to market with the Victoria, Heritage and Goodrich collections – each of the three comprising highly refined and beautifully handcrafted luxury bags, accessories and home furnishings, carrying their own signature colours and design characteristics.
Premium, design-led home accessories complement the unique range such as The Willow Collection of baskets – handcrafted for Englana® in Somerset, using centuries old techniques and the local Somerset willow that is famed worldwide, and their luxurious Merino wool blanket & throw range which is made using traditional skills and modern techniques; oozing heritage and are soft, warm and sumptuous.
As the brand develops, the directors have ambitious plans to launch a full customisation service, offering Englana® customers the opportunity to choose their own colour finish for a truly bespoke fine leather handbag, Welly bootbag or blanket bag.
Englana® is exclusively available to buy online via the fully transactional e-commerce website. For more information go to www.englana.com
The Zeus Team at Pro Hair Live!
Last weekend the Zeus team headed to Manchester Central for Pro Hair Live 2018 to support our client, Joseph Lanzante as he exhibited and took to the Men’s stage!
Pro Hair Live is an annual event in Manchester that gathers hair and beauty professionals from across the country to demonstrate their incredible talents. It is a fantastic opportunity for businesses and salons to promote and discuss the work that they specialise in.
Joseph owns The Mens Room in both Clitheroe and Victoria Station Manchester, alongside his own branded training centre and aesthetic clinic, JL Aesthetics, providing him with excellent knowledge when it comes to anything barber related! Joseph was asked to speak on the Men’s Stage at Pro Hair Live on both days, giving him the opportunity to pass on his industry knowledge to a vast audience.
Joseph took to the stage to discuss his latest venture, JL Aesthetics and micropigmentation. Micro-pigmentation is a new confidence-boosting treatment that helps to rebuild your hairline through a non-surgical procedure, which Joseph also provides training in. On stage, Joseph demonstrated the treatment on a male model and discussed his industry knowledge of this procedure, including the marketing and business aspects.
Throughout the day, the Zeus team where on hand to support Joseph, taking a range of photographs and sharing engaging content on social media. To share the experience with his followers, the team also wrote a blog for the Joseph Lanzante website discussing the experience and how it benefitted the brand.
Driving Awareness for NHS Sexual Health Services
Four years on the Zeus team is still making great progress promoting the comprehensive sexual health services in Cheshire East and Cheshire West & Chester.
Our PR agency team regularly pound the pavements engaging with 100's of restaurants, bars & pubs, sports clubs, health & beauty premises, tattoo parlours and hair and barber salons, plus many more who together form our much valued brand partner programme, comprising those who collectively help us to promote the NHS Sexual Health clinics (under the name 'gosh') and associated services throughout the campaign catchment.
Armed with an array of gosh public awareness posters, leaflets and pocket sized cards we are regularly seen visiting brand partner premises (and their toilets!) enlisting further venues or revisiting loyal existing partners to refresh their stock for display on toilet doors, noticeboards and counter-tops.
Driving the message further we also visit student well-being and fresher fairs to distribute condoms, meet with university/college/school welfare officers and undertake proactive media relations around key seasonal periods including Christmas, Valentine's Day and Summer Festival season. We have also been known to attend Pancake Day events, flipping pancakes whilst handing out flyers!!
gosh is managed by East Cheshire NHS Trust, which provides sexual health and contraception services in the Cheshire East and Cheshire West & Chester local authority areas. All their services, tests, advice and treatment are entirely free and confidential.
We are always reaching out to new potential partners, if you have a business in the catchment area and represent a possible future brand partner to support the gosh campaign, then please do get in touch with us via our Contact Page We would love to hear from you.
For more information on gosh, and its services visit: https://www.gosexualhealth.co.uk/
Zeus visits NEC Spring Fair
Members of the Zeus PR team popped down to the NEC to see at first hand our client's fabulous stand at Spring Fair, the UK’s No.1 trade show for gift and home products.
Madebyzen® showcased its entire home fragrance collection - of aroma diffusers, candles, home fragrance oils and reed diffusers with their bespoke statement stand, which enticed attendees with its enchanting scents and highly innovative product array.
As with previous shows, the brand saw a fantastic response to their presence at Spring Fair. The very latest soon to be launched aroma diffusers and oils, took pride of place alongside best selling, much-loved Madebyzen® favourites such as the Alto. A firm staple in the Planet Zeus offices, we love the fact that the Alto combines the ancient art of aromatherapy with the soothing power of music and light, to bring you a truly indulgent and luxury experience, due to its Bluetooth functionality and a built in speaker, allowing you to enjoy a fabulous and finely crafted fragrance, whilst listening to your favourite music tracks!
Madebyzen®, established in 2001 is one of the UK’s leading home fragrance brands; best known for their luxury ultrasonic aroma diffusers and unique essential and fragrance oil blends, and Zeus PR has supported the brand for many years with product placement in the major lifestyle media.
They have a significant retail presence both here and abroad, with major UK stockists including names such as such as Holland & Barrett, Neal’s Yard, Wholefoods and Planet Organic, together with well-regarded independent stores.
There is a new store in town!
We don’t just work with national brands; we also work with local businesses too! A brand new convenience store and cafe was opening right on our doorstep in Congleton and we were enlisted with organising and managing the grand opening at the end of August.
The new concept, collectively known as the Hüüb Store, features a Londis shop and a contemporary cafe called the Hüüb Cafe. It takes over the former Grove Inn pub on Manchester Road.
The site has been completely redeveloped over the past year to make way for the Londis which will be the retailer’s flagship store for the North West.
On the first floor is the Hüüb Cafe – a premium coffee shop serving a range of hot drinks, smoothies, paninis, cakes and afternoon teas. The spacious area can hold up to 60 covers and in the coming months, will look to extend its opening hours and also serve breakfasts and alcohol.
We had just one week to plan the event which we don’t usually recommend but with the team’s vast experience in store openings, we managed it no problem!
To create a buzz and to provide entertainment, we enlisted Cheshire’s number one local radio station, Silk FM 106.9. Breakfast presenter, Darren Antrobus and his team – not forgetting cheeky Cheshire the cat – set up in the car park and played well-known hits all afternoon, enticing passersby to come and visit the new premises.
We organised a local face painter who brought a wash of colour and smiles to children’s (and adults!) faces, whilst attendees were offered a beautiful array of tasters to sample from the new cafe.
MP Fiona Bruce also came along to officiate proceedings, cutting the ribbon and enjoying afternoon tea with the managing director of the Hüüb Store.
If you’re opening a new store, contact us to find out how we can help make the opening a success!
Festive End to 2016!
Never missing an opportunity for our clients, the Zeus team has been making the most of the festive period to secure extra media coverage and online content for consumer and B2B brands that we manage PR and marketing campaigns for.
From seasonal product placement for our home interior clients such as Madebyzen™ , to attending and publicising events for BMW/MINI/Land Rover /Jaguar motor client Williams Group, and for our many school clients, we have been out and about and hitting the phones to the press hard in the last few weeks before Christmas!
A PR filled Summer!
It certainly was a busy August here at Zeus HQ. We have a number of school and college clients both in the UK and for the international market, and each one does both A-Levels and GCSEs.
For any school, results are the biggest day of the year, so we as a PR company have to shout about it and generate as much publicity as possible.
It all comes down to precise organisation and planning, which begins months in advance. We sit down with each client to identify students who are predicted to do exceptionally well, or who will succeed despite overcoming adversity.
We do roughly 50 press releases in preparation, writing a release for each school/college as a whole celebrating the incredible figures as well as targeted releases for the individual students we have already identified. We then issue them (if the student has done as well as expected) to the local press so that we achieve coverage across various areas.
On top of that we do our very best to secure broadcast coverage wherever possible and this year has been no exception. Abbey College Manchester was featured throughout the day on both Capital Manchester and Key 103 and was filmed for That’s Manchester TV.
This was also our first year with the wonderful, Beech Hall School in Macclesfield and the success of their students was played throughout the day on Silk FM.
The morning of results is always hectic and requires plenty of team support and ultimate organisation.
The journalists have already been called, the contact details have been logged and the bones of each press release are ready, hoping to be filled with some excellent grades.
As each student comes in to collect the grades, the contact at each school and college is on hand to send us the grades and a photo so that we can complete the release and whiz it out to press. Of course, this takes patience and you must remain calm as there are a number of results coming in from different clients all morning.
It is exciting and you can’t help but feel a sense of pride for these individuals who are going on to further their education thanks to the hard work and effort they have put in.
We have had some excellent coverage this year.
Zeus Goes Global!
We are very excited to be now supporting internationally our long standing client, leading UK educational provider Alpha Plus Group.
After working for eight years to share the many successes of their first-class independent schools and sixth form colleges throughout the UK, Zeus will now be working with international partner agencies overseas to spread the message even wider.
Alpha Plus Group has an unrivalled reputation, specialising in helping students from across the world achieve the personal, social and academic growth needed for success at the UK’s top universities, and the facilities for international students at their colleges are second to none. Providing a secure and caring environment for its boarding students, each of Alpha Plus Group's four colleges - based in London, Manchester, Birmingham and Cambridge, offer contemporary, state-of-the art, single en-suite rooms with onsite security 24 hours a day seven days a week.
The group stands for the Gold Standard in educational provision. By providing first-class learning, the Group enables pupils to achieve their full potential in a challenging and caring environment. Teaching throughout the Group combines the best of traditional and modern methods and provides access to the latest classroom technology.
For more information on the Alpha Plus Group visit
www.alphaplusgroup.co.uk/
2015 saw the opening of DLD College's purpose-built landmark building in the heart of Westminster, London.
Pictured left: Assistant Bursar Victoria Shilling, Group Bursar Alec Thorp, and DLD Principal Rachel Borland.
Driving Media Exposure for Turtle Wax
Zeus worked closely with leading car care brand Turtle Wax to stage a very successful high profile off road press event recently, securing considerable media coverage for this iconic brand.
In line with its “Life Gets Mucky” campaign, Turtle Wax recognises that life is too short to worry about car cleaning. Firm believers that cars exist to be driven, enjoyed and tested by the elements, Turtle Wax has an extensive range of products to clean, restore and protect them, and help make the car and the journey awesome.
Covering every aspect of car care and designed using an intuitive colour coded navigation system, Turtle Wax’s Main Line range has been optimised and harmonised to make it much easier for you to know the appropriate products you need to achieve the best results when cleaning your car, and the press couldn't have been more responsive!
Zeus PR provides the right solution for Perfection
Fashion solutions brand Perfection appoints Zeus PR to deliver a high-energy national PR campaign.
Cheshire-based Perfection specialise in bra and shoe accessories, solving a variety of fashion dilemmas for every occasion.
With Debenhams, M&S, Dorothy Perkins, Topshop, River Island, Evans and New Look on its notable UK distributor list, Perfection has strengthened its brand with newly launched packaging and a comprehensive web platform facilitating a direct to consumer channel.
Zeus PR, which has offices in Cheshire and Manchester, has created a bespoke engagement campaign incorporating consumer and trade PR, blogger outreach and social media management which will aid further growth and success for Perfection.
Anthea Fosti, managing director of Zeus PR, comments: “We are excited to be representing such a creatively ingenious brand. We feel that our targeted PR strategy can promote lasting interest for Perfection, highlighting its affordable and practical offering.”
“Working with the Perfection team is a fantastic opportunity and will complement our existing and ever-growing consumer portfolio”.
For more information on Zeus PR, visit www.zeuspr.co.uk.
Head to, www.perfectionsecrets.com, for details on the product ranges.