Celebrities love Missbehaver!
It’s been an exciting couple of months here at Zeus HQ following the launch of gorgeous online fashion brand Missbehaver.com!
Since our last post we’ve been busy chatting to some of our favourite celebrities, introducing the innovative clothing line to a selection of lovely ladies. It came as no surprise when the female stars were all rushing to see the clothing for themselves!
Within days we’d sent items to the gorgeous Hollyoaks girls, including Stephanie Waring & Holly Weston and received fantastic feedback on their Twitter feeds. We were also keen to see what the Desperate Scousewives girls thought of the brand, so we sent out some goodies to Gill & Debbie O’Toole and Layla Flaherty, with the girls quickly tweeting how pleased they were with the outfits.
Since this exciting interaction has begun, we’ve noticed an impressive and rapid rise in followers, increasing from just under 1,000 Twitter fans to nearly 6,000 in just over 4 weeks! Watch this space for more celebrity love for Missbehaver.
Alongside this, we’ve been keen to spread the word within the blogosphere!
Eager to be the first to shout about this new brand, some of the UK’s biggest fashion bloggers have been reviewing Missbehaver and hosting exclusive discount for their fans and followers.
With follower figures on the rise and celebrities and bloggers alike spreading the message, Missbehaver is quickly becoming a must-buy brand!
missbehaver.com’s Runway take-off with Zeus PR
We are very excited to have won a competitive pitch to develop a high profile national PR campaign for young fashion brand missbehaver.com.
Zeus PR will instigate a strategy based on a hard working consumer media relations programme, supported with celebrity engagement, sampling and brand building social media interaction with key audiences.
John Heath, Co-founder of missbehaver.com explains: “Following missbehaver.com’s soft launch last year, we have already established a loyal customer following, which is growing organically month on month, largely by word of mouth. One year on, the time is now right to develop our brand profile further, creating significant awareness and engagement nationally with our target audience.”